Top 5 secrets your search bar is hiding

Your search bar is your secret weapon. How can you help improve the site search experience when someone lands on your site? What can you do to make sure you’re meeting their needs while they’re on your site?

By segmenting the types of visitors to your site—informational, intentional search, navigational, and transactional—you’ll know what they want to get from your site and improve their browsing experience. You’ll also get better insight into what you can achieve with these individual visitors.

Join Jonathan Meyer, Senior Solutions Engineer at Hawksearch Bridgeline, because in its informative reveals how to optimize your website and turn searches into sales Advanced SMX session. By breaking down the four types of search personas, you’ll better understand how to leverage your website architecture to best serve your ideal customer while increasing your chances of brand loyalty.

After that presentationyou’ll be able to break down your site into key elements to drive conversion, direct traffic to exactly the right product to buy, and identify new opportunities to increase the value of each shopping cart.

Watch out for session and learn how to improve customer trust by having the resources to deliver what your visitor is looking for.

About the author

Hawksearch powers digital experiences for some of the world’s biggest brands. Our innovative website search solution outperforms all other search tools on the market. Hawksearch enables businesses to capture more traffic, increase order value and drive conversion. Our suite of digital experience solutions offers feature-rich e-commerce and content management capabilities, site search and turnkey marketing, SEO optimization tools and more – all designed to keep your revenue growing.