SEARCH ENGINE OPTIMIZATION
SEARCH ENGINE OPTIMIZATION is a technique used by webmasters and internet marketing professionals in which they optimize a website as per the search engine guidelines in order to improve its ranking in the SERP. The concept of SEARCH ENGINE OPTIMIZATION was introduced in the beginning of the twenty first century by Google when it became the dominant search engine. Drida infotech is the best SEARCH ENGINE OPTIMIZATION Company in 2020 as we understand how Google works and keep us updated with the changes in Google policies and algorithm updates. In the early days of establishing the company, Drida Infotech was not focusing on providing SEO services to the world and work for own. However, after researching a lot over the internet we found that most of the SEO companies on the internet are either fake or have less knowledge of the work and are fooling people and playing with their businesses and dreams. This is what inspired us to change the internet and start educating people and help them choose the right company to work with. We educated everyone that how to identify a legit or a fake website offering SEO services on the internet. We gave them the questions they should ask to every SEO company before just believing on what they are saying to find out if they know the real SEO work or not. Whenever you go to Google these days and type in any keyword related to SEO, you will see at least 4 websites at the top and 4 at the bottom as well which are using Google ads so that they can show up at the top in the search results. This becomes possible if a website owner gets a Google ads account and run a campaign and pay Google for each clicks. Therefore, any new website can pay Google to rank itself at the top of the search results and Google charges hefty amounts per click for the keywords related to SEO. Now, everyone should understand that Google organically places 10 websites only on the first page of Google and then others are using Google ads to promote their websites as well which means there will be a total of 17-18 websites on the first page wherein the organic limit is only 10 web pages. In other words, the SEO optimized websites which are ranking in top 10 gets less exposure just because few newbie sites are paying to Google to rank them higher. This is how everyone needs to differentiate if they got landed to a certain website which was using Google ads or it was ranked at the top organically. Drida Infotech does not support using paid ad services for its own reasons as for most it cannot be the cost effective solution and also it is not fair to those webmasters who have been trying to rank their website organically and they see a new website at the top of the search results out of nowhere which is a insult of all the hard work they put in while doing SEARCH ENGINE OPTIMIZATION.
SEARCH ENGINE OPTIMIZATION BEFORE 2017 AND NOW
This section is for all those who have been considering themselves as SEO experts or consultants or companies and have been earning a lot by charging hefty amounts to their clients. The world of SEO is not same or lame anymore and not everyone just like that can misuse it now as it was until 2017. Before 2017, Search engine optimization used to be a very straight forward technique in which you just have to place Meta titles, write some keyword optimized content on the website and add headings and then create some cheap backlinks and your website starts ranking in Google. Google has changed now and with the advancement in the tools and technology, they keep updating their algorithms and have been suspending sites using blackhat techniques on the web. Lot of things which use to work in favour of search engine optimization until 2017, now work against it e.g. keyword density or the use of keywords in the content on the website. Earlier, if you put keywords everywhere in your content then Google used to rank your websites higher for those keywords but now after the updates in the algorithm if you have too many keywords in the content then Google recognizes it as spam and ranks down your website. Now, the content should be of high quality only and must give the valuable information to the user in order for Google to consider your website. Before 2017, you can easily bypass plagiarism which means you can copy content from somewhere else and put it on your website by spinning that content which used to work quite well until then and it saved lot of time of SEO experts and they never had to create the original content. Now, it does not work anymore and your website will be penalized if you used the content already published somewhere. This has become the reason for the failure of those successful SEO experts of that time as they never needed to do the hard work and got almost everything for nothing. Now, they do not know how to produce high quality content or how to create high quality backlinks and they can`t cope up with the updates of SEO work in 2020. There are only few companies on the internet who actually know how Search engine optimization is done in 2020 and rest of them are just making a fool of people and only knows a little about actual SEO. After we saw and analyzed the situation in 2018 that innocent people were being targeted by such companies, we decided to jump in to the pool to take out the dirty fishes and clean the water and make everything transparent. Drida Infotech is the best search engine optimization company who is transparent about its work and charges so that you always know that you are being taken care at all times.
CAN NEIL PATEL BECOME NEIL PATEL AGAIN IN 2021?
We don`t really choose any individual or businesses to write on or to review but we had to talk about Neil Patel as we wanted the readers to know the facts that how SEO has changed in last 2 years. This topic on Neil Patel is intended for awareness and education purposes only and does not comment on any individual personally. So, the question we are asking here is that can Neil Patel become Neil Patel again in 2020? Well everyone should be saying YES that he can obviously and that is what we think as well. But, if we study the question again then it means that what Neil Patel did in (1997-10-11 is the date when he first registered his domain) 90`s, can he do it again if he was born in the twenty first century and had to start SEO today? Now, for all of you it might take some time to come up with an answer but for us the answer would be NO. If a person was born after 2000, for them it would not be that easy to get success in SEO field now which Neil Patel got back in 90`s and became expert or whatever. So, if we consider Neil Patel being 15 years of age today then it would take another 30 years for him to be where he is now. We are not questioning his talent but we are trying to make people understand that search engine optimization is not same anymore and only talented people can become successful in this profession. Gone are the days when everyone could call them as SEO experts without having any knowledge. Neil Patel took the right train at the right time from the right platform which is the main reason for his success as he grabbed the opportunity with both hands in that era and took advantage of the time. Now, if you make him stand as a 15 year old boy in the market and ask him to become Neil Patel again after all the changes made by Google then he would say himself that it will take me at least 20 years to achieve what I got in just 10 years back then. We can give you other examples such as bloggers who used to earn a lot of money until few years ago. You must have been reading every now and then that this blogger earns this kind of amount just by blogging every month. There was an era where simple SEO could get your blog ranked on the first page and you start getting lot of traffic and start making money, it was that simple. Everything has changed for good and now you don`t hear any blogger saying that you can make lot of money just by blogging because the situation is different now. To find out how can a website survive on Google in 2020, contact us now.
BEST TIME FOR SEARCH ENGINE OPTIMIZATION
As everyone knows that search engine optimization take a lot of time in order to get desired results which gives birth to a question that when we should start doing search engine optimization. If we have to answer that then you should start the search engine optimization work as soon your website gets ready. However, running or doing a business online or offline is always not very smooth as you have to deal with so many things at a time. Few businesses might just want to operate a physical store or have a physical office and serve their clients physically which means they would not have a website probably. Even if they decide to take the business online in the future that is what they did not plan while starting the business so in that case we can`t tell what is the best time for search engine optimization for them. However, if you have a vision and strategy that this is how I am going to run and operate my business then everyone should have a running website to start with. As soon the website is ready that is the time since when you should hire a SEO company to work on your website. You can keep managing other things in the business offline and at the same time the SEO guy will be taking care of your website and doing on page optimization and off page optimization. When the time comes when you have been able to finally set up everything offline in few months, by that time your website will have its online presence as well. You will start getting leads and customers within six months of establishing your business which means you don`t only have to rely on physical customers as you will be getting most of them from the internet. The best time to start the search engine optimization is right then when you have decided to run a business and registered a website. By the time, you set up all the things physically like paper work and office or store or warehouse, your website will already be ranking on the first page of Google which means you will not have to spend any extra time on SEO. You will start your business offline as well as online at the same time if followed correct SEO strategy provided by us. The success mantra for any SEO project is the time as you need to make sure you have enough time to spend in order to get what you expect. Drida Infotech is the only search engine optimization company which reveals the insights of the SEO industry so that even someone who is not technical enough to understand can also beware of other companies who are tricking them. The existence of Drida Infotech is only because other companies are there to cheat you and as long as we are here, you will be given the quality services.
SEARCH ENGINE OPTIMIZATION COMPONENTS
Search engine optimization is a process of doing lot of technical things correctly in order for a website to get rankings on Google. Here, we will discuss what are the main components of search engine optimization without which any SEO project can`t be completed.
On Page Optimization: Every website needs to be optimized as per the search engine guidelines. The content of the website should be SEO friendly and keyword optimized which means the content should be of high quality and not just stuffed with keywords only. We need to add proper keywords in Meta titles and use keywords in H1 heading as well. If you are using images on your website then ask your developer to add alt tags in images. Off Page SEO can`t be done until the on page SEO has been done properly therefore all these changes need to be made if the website is not SEO optimized.
Off Page SEO: Off Page SEO is mainly about promoting the website using various sources offline and not making any changes in the website. In this part, we mainly need to get high quality backlinks from high authority domains. This process is also called link building and it is a never ending process as you need to get backlinks for your website as long you want to run the business. We also need to make sure that you have a presence on social media as well as that gives a strong signal to Google while ranking your website. We need to have a Facebook page for your business and register your business to Google and create twitter, pinterest and linkedin profiles to get a social media presence. We need to make continuous updates in your social accounts to keep your customers updated with your product and services which will increase the user engagement. In short, we need to promote your online business in all means possible over the internet when it comes to off page SEO.
Click Through Ratio (CTR): When your website starts getting visitors then clicks starts getting generated on your website. CTR is mainly the ratio between how many times your website was shown in Google searches and how many times someone clicked on it. CTR is not in your control as it increases only after your website comes on the first page of Google that is when people will start clicking on it. The more CTR your website gets, the more it can influence Google to rank your site higher in rankings.
SSL Certificate: Your website should have a Security Socket Layer (SSL) certificate and start with https. If your website starts with http meaning that you don`t have a SSL certificate then in the near future Google Chrome will declare that page as spam and will rank down your SEO efforts. So, it is always a good idea to get SSL certificate with your hosting plan as well. No SEO project can be accomplished without completing above tasks.