20 webinar landing web page examples with a purpose to growth your conversion charge


Hosting a webinar is a great way to connect directly with your audience, raise your brand awareness, and establish your organization as an expert in your field. According to the allegations Zippia, 73% of B2B webinar participants become qualified potential customers, while 20% -40% of B2C participants become potential customers. Given this, one way to attract an audience to your webinar is to have a good webinar landing page.

The landing page of the webinar gives the audience a first impression of the quality of your webinar. Designing a landing page for a webinar can seem daunting. Fortunately, there are many great examples of webinar landing pages online that can give you some inspiration.

Examples of webinar landing pages

To help you design the perfect landing page for your webinar, I’ve collected 20 examples from a variety of companies.

1. Looseness

This landing page of the webinar is minimalist and simple, but at the same time contains an interesting picture that fits the theme. If you scroll down, you will find a paragraph that clearly states the purpose of the webinar and who benefits from tuning. To the left of the paragraph is an easy-to-fill registration form that further asserts the fact that the webinar is intended for business professionals.

The landing page is also easy to share with others thanks to the social media buttons shown above the paragraph.

An example of a Slack webinar landing page

2. CXL

The landing page of the CXL webinar contains several calls to action:

  • “Join this workshop to find out what the real benefits of Google Analytics 4 are …”
  • “Get unlimited access”
  • “See on demand at any time”

These CTAs concisely explain the essence of the webinar and persuade visitors to register and get involved. The sections “About this workshop” and “What you will learn” provide a better context on the topic.

The registration form is also simple and does not require much information – just the name, surname and email address of the visitor.

Example of a webinar landing page from CXL.

3. Google

The colorful illustration catches the visitor’s attention, and the copy is easy to read due to its bold titles and detailed paragraphs. The CTA button also encourages visitors to view a recorded webinar.

Example of a webinar landing page from Google

4. HealthCheck360

This landing page of the webinar gets straight to the point, so registration immediately increases on a dark background.

Example of a webinar landing page from HealthCheck360

5. Sales force

Salesforce uses large bold letters for its addresses and phone number. His registration form also contains a call to action at the top. Combined with the unique image on the right side of the form, this landing page is visually appealing and easy to navigate.

Example of Salesforce webinar landing page

6. P&G

The theme of the webinar is highlighted with bold white text on a blue background. The professional tone of the webinar is further clear with a proper picture of what the meeting seems like. An online copy above the registration form explains the key findings of the webinar.

There is also a section below registration on the landing page that encourages visitors to sign up for job notices and forms of communication.

Example of a P&G webinar landing page

7. ThoughtSpot

ThoughtSpot keeps the landing page for its webinar clean and organized in bold over a geometric image.

Example of a webinar landing page from ThoughtSpotThe paragraph below includes everything visitors need to know about the webinar and its purpose. Even better, below the paragraph are images of webinar speakers and their roles in the company that give credibility.

Example of a webinar landing page from ThoughtSpot

8. Alibaba

Alibaba’s webinar landing page features a video and a CTA button that encourages visitors to watch the recorded webinar immediately.

8 Alibaba

9. LinkedIn

This landing page favors simplicity and simplicity, as it contains a marked list of key summaries from the webinar and allows LinkedIn members to simply fill out the registration form automatically.

Example of a webinar landing page from LinkedIn

10. Magnification

This landing page shows that Zoom hosts regular webinars five days a week at specific times, and there are several points on the site where those interested can sign up.

10 Magnification

11. Schneider Electric

Schneider Electric uses bold graphics with the word “Innovation” in large bold green letters on a green background. Below the picture is a title that stands out because of its bright green letter. Registration is easy and even allows visitors to choose specific parts of the webinar they are interested in viewing.

Example of a Schneider Electric webinar landing page

12. Airbnb

Airbnb uses multiple images to grab the attention of visitors. It also tells visitors that the webinar is about 60 minutes long, which will allow viewers to take the time it takes to view and record. Although this webinar is sold out, the site is still valuable to visitors as it has a CTA button that will take them to similar events taking place on the site.

Example of an Airbnb webinar landing page

13. Bosch

Although the page could be improved by including bolder texts and interesting images for the landing page of the webinar, the registration form is at the front and center and easy to fill out. Those who prefer a simple approach without nonsense may appreciate this site.

Bosch's example of a webinar landing page

14. Cisco

Cisco uses countdown to let viewers know when it will host its next webinar. To join early, viewers can click the “Add to Schedule” button to sign in or create an account.

Cisco Webinar

15. Trello

Trello adheres to a minimalist approach and renounces all living images. Instead, the company uses bold letters and the company logo, followed by a paragraph explaining the purpose of the webinar. The yellow CTA button at the bottom of the landing page encourages visitors to view the online seminar on demand.

Example of a landing webinar page from Trell

16. Adobe

Adobe uses gradient colors to draw the viewer’s attention to text that emphasizes the theme of the webinar. Below the picture is a paragraph detailing what viewers can expect, and the registration form is nicely displayed on the left.

Example of an Adobe webinar landing page

17. Grab it

The topic of the webinar is obvious due to the large bold letters on the landing page banner. The banner contains the topic, the date of the webinar and the CTA.

Example of a webinar landing page from Grab W

18. Prudent

Prudential is a great example of what to do when a webinar is over and visitors find your landing page. The name and parts of the webinar are presented in bold, and there are also a short or two sentences describing the topic. Below the copy is a CTA button that directs viewers to view the clip and download the slides.

Example of a Prudential webinar landing page

19. Oracle

Designing an Oracle landing page for a webinar is simple but visually interesting. A large white headline shows the topic of the webinar. If you scroll down, you will see a calm image of a woman on a bicycle and a paragraph that gives a better insight to the left. At the bottom of the page are pictures of the webinar speakers and their roles for added legitimacy.

Example of an Oracle webinar landing page

20. Gartner

Gartner doesn’t rely on pictures at all. His webinar landing page has a huge title followed by the time, date and length of the webinar followed by a paragraph explaining the topic and key findings.

The registration form contains a strong CTA and requires only business emails, which makes registration incredibly easy.

Example of a landing page of a Gartner webinar

Best practices for the landing page of a webinar

While it’s good to have your own unique approach to creating the best webinar landing page for your business, it’s important to consider the following best practices:

  • Include a clear, compelling, and concise title to grab the reader’s attention.
  • Write an engaging main paragraph that expresses why readers need to tune in to the event.
  • Include high-quality, eye-catching images.
  • Include powerful CTA buttons that prompt visitors to register and customize so they can convert leads and paying customers.

If you’re not sure where to find the right tools to host a webinar, ON24 is a company that offers many types of products and services that can simplify virtual event hosting and webcasting.

Furthermore eWebinar in Wistia there are two other companies that have great tools for web and video hosting.

Now that you have examples of webinar landing pages and best practices you need to consider, you are ready to start designing your site!

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