We reported this news back April, but as Kirk Williams reported last week, some may have forgotten. In short, on June 26, 2022, the Google Merchant Center will automatically enable new automatic updates of items for all conditions.
Google released this news back in April and that he says »Automatic status item updates: To help you maintain accurate product information, we add automatic status item updates. From June 26, 2022, all accounts will be automatically enabled to apply automatic item updates for the balance. If you select If you do not want to use the feature, you can disable yourself in the Merchant Center via the Automatic Enhancements setting in the Product Updates section. If you disable it, your products may be disapproved if they use the wrong condition value. “
Automatic product updates can help you make your information more accurate and up-to-date by automatically using landing page information to update product information. Automatic article updates allow Google to update your products in Shopping ads, Google Shopping, and free product lists using the structured data tags found on your site and advanced data extracts. Automatic item updates are currently available for the price [price] and availability [availability] properties.
For example, if your most recent data source contains a product that costs $ 4 but is listed as $ 3 on your product landing page, we’ll update the product to $ 3 in your Shopping ad or free product list.
Condition [condition] the attribute tells potential customers about the status of the product you are selling. Google said it is important to set this value correctly as it is used to improve search results.
Kirk Williams added Twitter “I don’t really see this as a negative TBH thing, as the condition is something that should be set correctly on the PDP anyway, so if it isn’t already … fix it anyway. But, I’m always careful when I see the words’ all accounts will be included. “
I don’t really see this as a negative thing to TBH, as the condition is something that should still be set correctly on the PDP anyway, so if it isn’t already … fix it anyway. But, I always pay attention when I see the words “all bills will be included”! #ppcchat
– Kirk Williams 🎙 (@PPCKirk) May 31, 2022
Forum discussion on Twitter.
Note: This was pre-written and scheduled for publication today, I am is currently offline for Shavous.