How to Share Your Brand’s Story On Your About Page

HOW TO SHARE YOUR BRAND`S STORY ON YOUR ABOUT PAGE

When someone lands on your website and that they do not know about you or your business, where does one think they go? They are going to your about page. That’s one among the foremost important pages on your website. it isn’t getting to be the foremost visited page, but it’s getting to be the page that determines if someone’s getting to stick around and are available back, or leave. Hey, everyone, today I’m getting to teach you ways to make an efficient about page. Therefore the very first thing you would like to try to is connect together with your readers or visitors. Whether it is a page about you or a page about your brand, you would like it to make a story. That’s how you connect. If you attend the abc.com about page, it’s abc.com/about; you’ll notice that I create a story. I breakdown who I’m, what I teach, and the way my mission is to assist you. Without doing that, I would not connect. As you’ll see, because I’ve connected with people within a two minutes video, you’ll notice that there is hundreds and many comments thereon page. Now, the funny thing is, is that if you scroll all the thanks to rock bottom and within the bottom right you click a flag, right? Rather than a US flag, you click on the Portuguese or Brazil flag, or whatever it’s going to be, you’ll notice the about page in several languages. I also connect with people in several languages. A video, albeit that video is transcribed, in essence it’s translated with subtitles, and it still has many comments. Why? Because I’m creating that emotional connection.

That is the power of storytelling. It doesn’t matter what language someone speaks, if you’ll create amazing stories and connect with people, then they’ll be engaged, they’ll continually come, they’ll be loyal. As they’re loyal, what you’ll notice is they’ll tell people about your business, they’re more likely to shop for products and services from you. A bit like how you’re loyal with, let’s say, Amazon or Facebook or Google, right? Nobody really uses Bing. They need specialized results also. But, you’re more connected Google, because it has been around longer, you recognize it works, and that they do not have plenty of stuff happening within their Webpages. That’s why people started using Google; it had been a clean, simple program, with amazing results. Now, together with your about page, you would like to try to a couple of things. One, we mentioned doing storytelling, so that’s how you connect with people. Stories go down from generations to generations. Subsequent thing you would like to try to be just mentioning your business, but you would like to speak about how you are going to assist the visitor who’s coming to your website. If you do not help them, there is no point for them to stay around. It’s not about you, it’s about them. Always put people before yourself. The third thing you would like to try to be is very impactful. What I mean by being impactful is, you would like to attach by using adjectives, words that convey emotion, power words, and right? Once you do that, you’re more likely to attach with people versus just using text that’s boring.

That’s why if you check out my story, I mention how my goal’s to assist people that aren’t making that much money, people that are beginning, because I started that way, right? I’m conveying that throughout the messaging. You furthermore may want to stay it short that is the fourth thing. If it’s too long, if you’re about page has quite 500 words, or it’s quite for instance a two minute video clip, you are going on an excessive amount of and you are going to urge an enormous drop-off. The fifth thing you would like to try to is leave an action point. Most of the people on their about page, they only say, “Hey, this is often me and that is cool, check it out.” Well, what’s there to try to after people read it? Should they inspect your products? Should they inspect your services? Should they leave a comment? Give them some direction. By doing that, they’re more likely to attach and go from being a visitor or a reader into a customer. That’s how you create an effective about page.

HOW TO SHARE YOUR BRAND`S STORY ON YOUR ABOUT PAGE

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