RANKING FACTOR THAT GOOGLE DOES NOT WANT YOU TO KNOW
If you would like to enhance your Google rankings, what does one do? You build links, you improve your on-page SEO, and you are trying to enhance your user metrics. Those are the three main belongings you can do. There’s another key strategy which will really help increase your rankings. Hey everyone, today I’m getting to mention the effective ranking strategy that Google doesn’t want you to understand about. If you attend Google Trends and you type in ABC, and you decide on the entrepreneur, right, because there’s many ABC`S, you’ll notice there is a lot of spikes in my graph. What are those spikes? These spikes showing that folks are typing in my name. The more folks that are searching my name, because that’s also my name, abc.com, that’s more people trying to find my brand. The more people trying to find my brand, it shows Google, hey, this brand is popular. If a brand is popular, what do they do? They actually rank you higher. I wont to rank on page two for the key term “online marketing” and now I rank on page one. There’s just one key difference. My content didn’t change. I didn’t generate more backlinks. All that happened was more brand signals. More people are checking out ABC which shot up my rankings. How do I do know this? I artificially inflated my brand signals. I had tons of individuals on Instagram and Facebook delay signs that said “Who is ABC?” When people are holding up their sign and thousands and thousands of individuals are seeing it every single hour, it causes more searches. That causes people to Google my name, click on my result, and it shows Google that hey, this brand is popular. When a brand is popular, Google naturally places it higher. Now granted, if you artificially inflate your brand signals and it goes down afterwards, your rankings will drop also. But if you’ll keep creating good content, video, audio, whatever it’s going to be, offer amazing product or service, people will keep returning and typing in your name . That’s a key for longevity. Here’s why they are doing this: for instance you’re taking BMW and General Motors. They both produce cars, but how should Google know which site to rank higher? Sure, on-page SEO? Maybe backlinks? Well, after a site has many backlinks, does it really matter? No. But if 3 times more people type in one car brand over the opposite, it shows Google that everybody prefers a selected car brand, so it should rank higher for the term cars. That’s why brand signals are really important. Continually attempt to build your brand. Don’t just optimize your on-page and off-page SEO; really specialize in building a robust brand like McDonald’s, American Express, VISA, Nike. Once you do this, your rankings also will go up.
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