How To Increase Conversion Rate On Your Website

HOW TO INCREASE CONVERSION RATE ON YOUR WEBSITE

You have traffic coming to your website, but why isn’t anyone buying? Well, the answer is conversion rate optimization. You’ve heard about it, but how does one do it? Hey, everyone, today I’m getting to teach you ways to urge started with conversion rate optimization. Now tons of individuals say that you simply got to check out your analytics. Whether it’s Google analytics, check out your funnel, see if people are going from your home page to your next page to your last page to your checkout page, etc. and see where they drop off. That is what you ought to improve first. You’ll do this, but before you start with conversion rate optimization, you would like to understand what to repair or what to vary or maybe test on your page to maximize your conversions and sales. Therefore the way you would like to try to this, to first start, is to start out off with qualitative data. What qualitative data is feedback from individuals? Analytics at Google Analytics will only show you such a lot. You would like feedback from people to work out why they are not buying. When people are coming to your website, why are they leaving? You’ll get this information by shooting up a survey. So you’ll use either Qualaroo or SurveyMonkey. Those are two tools that you simply can use. I first recommend that you simply start with Qualaroo and what you’ll do is, when someone’s on your webpage for quite 30 or 40 seconds or a moment, you’ll ask them an issue. Once you get that feedback, you’ll notice that you’re going to get maybe 30, 40, 50 responses over time. Now the primary few responses may offer you a thought of what you would like to vary.

But you do not want to form any decisions based off of 1 or two responses. You would like to research the responses in quantity. So once you’ve got 30+ feedback survey responses, you’ll then take that data and appearance at the common objections. If the objection is hey, we’re not buying from your e-commerce site because you do not offer free shipping, then you recognize that hey, maybe I should test free shipping. If you cannot afford to offer away free shipping, maybe what you’ll do is increase the worth of your product and offer free shipping, and sees if that helps boost your conversion rates. Now subsequent thing you would like to try to, which may be a second step, is install something called Crazy Egg. Crazy Egg may be a heat map analytics and it visualizes how people engage on your website. It shows you the mouse recordings of where they go, where they’re getting stuff. It shows you warmth maps of what people are clicking on. Sometimes they’re clicking on dead links or images that are not clickable. Sometimes they are not scrolling further down enough on your WebPages, because if your call to actions is at the very bottom and other people aren’t scrolling there, you are not getting to make any sales. But Crazy Egg will show you all of that. So once you’re taking the qualitative data, right, that you’re getting from surveying, and then you’re taking the info that you’re seeing from Crazy Egg, and you’ll see what issues people may need, from there you now have ideas on what you’ll potentially test. Once you’ve got ideas on what you’ll test, you’ll use tools like Optimizely to run your AB test. The key’s to run tests based off of knowledge, and that is how you start with conversion rate optimization.

HOW TO INCREASE CONVERSION RATE ON YOUR WEBSITE

Contact us on chat or drop us an email on billing@dridainfotec.com to order our SEO services.