Search News Buzz Video Recap: Weak Google update on useful content, links in search algorithms, Google Ads bug and more

This week I’m back from Jerusalem talking about this unusual presentation of Google’s useful content update. It’s weak and slow, but Google has released a form for submitting feedback while the update isn’t finished (at least at the time of writing this video on Friday morning around 1 a.m. ET. Google’s John Mueller said that in the last at the time there were no search algorithms that focused on links except for spam algorithms Google’s Gary Illyes said that soft 404s were a waste of content crawling budget, he also said that Google can crawl different parts differently of your website and otherwise access quality.Google may remove word count from documents using Search Console.Google is testing quick-read icons in Google Search.Google Learning Video Structured Data has broken down education level by country.Google Local Business Structured Data does not support additional types for multiple listings Google says microdata growth stagnates Google adds section to Google Profile Guidelines about the products. Has Google removed the review verification policy on Google Maps? Google is testing the rating attribute for local guides. Google Ads confirms huge success with auction share and insights report. Google Ads has a new conversion value rules feature. Microsoft Advertising RSAs deadline was again expected. Bill Slawski’s SEO By The Sea was not affiliated, but was reactivated by the hosting company out of respect for the legend. And if you want to help sponsor these vlogs, go to patreon.com/barryschwartz. This was the search news this week from Jerusalem on Round table of search engines.

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