Three precious Google Analytics reviews four for search engine optimization

MY #1 advice TO CREATE complete TIME income online: click on right here

As an analyst, marketer, or search engine optimization, you likely have a few reports which you’re used to seeing in Google Analytics. Perhaps you’ve got bookmarked them or remembered the three or 4 clicks it takes to get the right prevalent Analytics record.

Now that it is approximately to come to be Google’s default analytics device, allow’s test a way to create 3 commonplace and beneficial seo reports in Google Analytics four.

1. Site visitors Acquisition record

This one is quick and clean – with just one click within the GA4 interface, you get a traffic acquisition record, additionally known as a consultation acquisition report (in GA4, there may be each in step with-consumer and per-consultation acquisition).

here you may quickly examine the different channels that deliver visitors in your website.

in the Reporting UI, you may discover this record below existence cycle > Acquisition > Getting visitors.

word that it uses this file by means of default initially Default channel grouping as the primary dimension. However, you can turn this into a distinctive view of getting traffic if you want.

for example, you can select session source/Medium which become the default report in the UA navigation.

Changing the Primary Dimension in the Google Analytics Traffic Acquisition Report 4.

you could additionally drill down this record through extra dimensions, together with custom dimensions.

let’s say you collect custom dimensions in your blog for things like article name, article tag, article date, and so on. This manner i will analyze the overall performance of the item via channel.

Adding a Secondary Dimension to the Google Analytics Traffic Acquisition Report 4.

in the end, you could use the filter box above the table to filter this document handiest for organic search as a channel.

word that the filter out discipline presently references the number one and secondary dimensions. Not like UA, there’s no choice (but) to filter by character size within the table.

Table Filters in Google Analytics Traffic Acquisition Report 4.

Get the each day publication search that entrepreneurs depend on.


2. Google seek Console reviews

in case you use Google seek Console integration (and you need to be!), you may have a brand new collection of news to post on your reporting navigation menu.

as soon as you’ve got this setup, you may see two reports:

  • Google natural search traffic report.
  • Inquiries file.

observe that in the screenshot underneath, i have renamed those reviews (through the customise feature) to make a bit greater feel to me, so they may be called “SC: organic keywords” and “SC: touchdown page”.

Google Search Console reports in Google Analytics 4.

these reviews show pretty a whole lot what you’ll expect. The touchdown page file shows seo-particular metrics together with:

  • Google organic search clicks.
  • Google organic search impressions.
  • CTR
  • Avg. Position.
GSC landing page reports metrics in GA4.

The Queries/key phrases file indicates the equal metrics based totally at the real seek question (in preference to the touchdown web page inside the preceding record).

GSC/Keyword Query Report Metrics in GA4.

at the same time as those reports might not replace your GSC facts, they’re a pleasant addition to GA4, specifically whilst you upload the secondary dimensions of internet traffic to your natural seek records analysis.

for instance, i will wreck down my search queries by way of device class.

GSC query/keyword report with device category dimension in GA4.

three. Search engine optimization touchdown page document

I stored the first-class for final – developing a custom search engine optimization touchdown web page document.

In a preceding article, I covered a short 10-step procedure for creating a landing page report in GA4. The landing web page measurement is to be had out of the container, however there isn’t a built-in document particularly for touchdown pages (but), so that you’ll want to create it your self.

Now I need to reveal you the way to customise your landing page record to reveal handiest organic traffic.

Of direction, you can upload default channel grouping or supply/medium on your modern touchdown page report. However taking some moments to similarly customize it’s going to prevent that click and can help you then damage down your search engine optimization touchdown page document via a further size in the reporting UI.

Step 1: Create a new distinctive record through the Library section.

Steps to Create SEO Landing Page Report in GA4.

Step 2: you may then need to pick a template initially. You can select a blank template or one of the pre-crammed templates. The entirety will begin as a copy of the simple document for the difficulty place.

as an example, the traffic Acquisition template will be a replica of the visitors Acquisition file. For this state of affairs, we will begin with the Pages and displays template.

Steps to Create SEO Landing Page Report in GA4.

Step three: as soon as in the file template, click on on Dimensions tile inside the higher right nook to choose additional dimensions to add to the primary dimension column.

Steps to Create SEO Landing Page Report in GA4.

Then click upload measurement.

Steps to Create SEO Landing Page Report in GA4.

choose from the drop-down list touchdown web page.

Steps to Create SEO Landing Page Report in GA4.

Step 4: when you upload a landing page size, you will want to make it the primary measurement within the record.

To do that, click on the three-dot menu and select Set to default. Then click apply to save modifications.

Steps to Create SEO Landing Page Report in GA4.

Step five: Now comes the a laugh component (everything up until now became just a method of constructing a touchdown web page record from scratch!).

we can be the use of a contemporary characteristic in GA4 referred to as report filter to clear out this touchdown page report to best display us facts that comes from organic visitors.

Steps to Create SEO Landing Page Report in GA4.

Step 6: whilst you click on on upload a clear out button, you’ll locate the clear out settings circumstance builder. For this particular filter out, we want:

  • pick out activate which acts as an include-most effective operator.
  • choose the measurement you need to clear out through. In this example it’s miles Default channel grouping. Then pick out which channels you want to encompass from the drop-down list. We are able to handiest pick organic seek.

Rush first-rate and log in.

Steps to Create SEO Landing Page Report in GA4.

this will now filter the touchdown page document to most effective show site visitors that got here from unpaid search.

a few different short matters I like to do with custom reports is exchange the visuals. I choose to disguise the scatter plot and change the bar chart to a line chart. You may do this in Charts a part of the editor.

while you’re carried out, save the report and deliver it a name. I’m able to call this my “search engine optimization landing Pages report”.

you may additionally are aware of it’s a filtered report as it shows a small filter out icon inside the higher left nook of the file.

Steps to Create SEO Landing Page Report in GA4.

recollect to add this new document to one among your library file collections if you want to appear on your left navigation bar.

with a bit of luck, those brief examples of common seo reviews are a beneficial way to get yourself up to speed with GA4.


The reviews expressed in this article are the ones of the guest author and not always the ones of seek Engine Land. Workforce authors are mentioned here.


New to search engine land

about the author

Krista Seiden is the important digital Analytics consultant and predominant teacher at KS digital, an analytics consultancy she based in 2019 that enables groups get the most out in their virtual advertising and marketing and analytics investments. Previously, Krista turned into vice chairman of Product advertising and increase at Quantcast. Prior to that, she spent almost 7 years at Google wherein she led product management efforts within the Google advertising Platform and served as an outside evangelist for the Google Analytics suite of products. Krista is a keynote speaker, expert, writer on analytics and optimization, and a passionate advocate for #WomenInAnalytics. You could discover more approximately Kristi and KS virtual at KS digital.

MY number one recommendation TO CREATE complete TIME earnings online: click on right here

Leave a Comment

error: Content is protected !!