Google Ads: There are no plans to customize ads that use location for responsive search ads

Google’s Ad Liaison, Ginny Marvin, confirmed on Twitter last week that there are no plans to add supporting ad customizers using location as a text insertion signal for responsive search ads, not now or in the near future.

Ginny Marvin wrote that “Using location as a text insertion signal (other than supported location customizers such as country, state, or city) is a known use case that is not currently supported by RSA’s ad customizers.” “We have no plans to build a solution for this use case in the near future,” added Ginny Marvin.

The question came from Brad Geddes and here are those tweets:

Hi Brad, Using location as a text insertion signal (other than supported location customizers such as country, state, or city) is a known use case that is not currently supported by RSA’s ad customizers. We have no plans to build a solution for this use case in the near future

— AdsLiaison (@adsliaison) August 18, 2022

Here are some more tweets related to this:

To be clear, there is support for customizing ads in RSA. Learn more about creating ad customizers for RSA here: https://t.co/zpchT9INOM

— AdsLiaison (@adsliaison) August 18, 2022

Business data uploads for RSA Ad Tailors are available (select ‘Ad Tailor Attributes’ under Data Sources and you’ll find a template to download). Supported location modifiers in RSA include country, state, city.

— AdsLiaison (@adsliaison) August 18, 2022

Forum discussion at Twitter.