21 Examples of Successful Co-Branding Partnerships (And Why They’re So Effective)

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all people has loyalties to their favored brands, however there’s a terrific hazard your favored products end result from two separate brands running together.

certainly one of my own loved youth memories turned into a fabricated from co-branding: Betty Crocker partnered with Hershey’s to consist of chocolate syrup in its signature brownie recipe.

there may be some thing extraordinary approximately that co-branded product: it’s a amusing way to marry two classic brands into one delicious enjoy for fanatics of baking and chocolate alike. In truth, those manufacturers nevertheless create new co-branded merchandise to at the present time.

Co-branding may be an powerful manner to build enterprise, boost consciousness, and spoil into new markets, and for a partnership to honestly work, it has to be a win-win for all players in the game. Each audiences want to locate value — like chocolate-loving fans of Betty Crocker and Hershey’s.

There are a ton of exceptional examples of co-branding partnerships accessible. To show you what makes them so successful, we have curated a listing of examples of superb co-branding partnerships to inspire you.

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1. GoPro & red Bull

Co-Branding marketing campaign: Stratos

GoPro doesn’t just promote portable cameras, and red Bull doesn’t just sell strength drinks. Instead, both have established themselves as lifestyle manufacturers — particularly, a lifestyle that is action-packed, adventurous, fearless, and typically pretty extreme. Those shared values cause them to a super pairing for co-branding campaigns, particularly the ones surrounding motion sports.

To make the partnership paintings, GoPro equips athletes and adventurers from round the arena with the equipment and investment to seize things like races, stunts, and movement recreation events on video — from the athlete’s perspective. At the equal time, purple Bull uses its experience and recognition to run and sponsor these activities.

“GoPro digicam technology is allowing us to complement the programming via delivering new athlete views that have never been visible before,” stated Sean Eggert, purple Bull’s director of sports activities marketing. The collaboration allows extraordinary GoPro content to beautify both groups’ growth.

Why the Stratos Co-Branding marketing campaign Works

at the same time as GoPro and crimson Bull have collaborated on many events and tasks collectively, possibly the largest collaboration stunt they’ve executed become “Stratos,” in which Felix Baumgartner jumped from a space pod greater than 24 miles above Earth’s floor with a GoPro strapped to his individual. Now not best did Baumgartner set three world information that day, however he also embodied the cost of reimagining human ability that define both GoPro and red Bull.

2. Rachel Comey, Victor Glemaud, Sandy Liang, Nili Lotan & goal

Co-branding campaign: high-end style

every person who is clothier-conscious is aware of excessive fashion and target aren’t exactly the identical caliber regarding satisfactory. Attire via designers like Sandy Liang pass for around $six hundred, whereas attire sold via target go for more like $35 a couple. See what I suggest?

but that discrepancy in pricing is exactly why these designers and goal brand decided to accomplice with one another. To assist its logo positioning as contemporary and elegant, goal has paired with excessive-cease fashion designers Rachel Comey, Victor Glemaud, Sandy Liang, and Nili Lotan to offer exceptional branded objects for a restrained time.

Co-Branding Partnership Business Examples: rachel comey anfd target

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Why goal Co-Branding marketing campaign Works

on this alternate, the high-cease designers can disclose their call to a new technology of capacity customers, who will increasingly aspire to own greater pieces from those high-end collections while furthering the concept that focus on can be a shop to find style-forward clothing.

three. Joybird & Sherwin-Williams

Co-branding campaign: Being Boldly original

The Joybird domestic life-style logo and paint business enterprise Sherwin-Williams did a co-branding marketing campaign once they partnered together to curate an eclectic series of home fixtures and color palettes.

collectively, the two manufacturers created an exceptional product line of paints and room design thought that helped customers effortlessly choose paint colours to complement their furnishings choices.

co-branding campaign best examples: joybird and sherwin-williams

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Why the Sherwin-Williams Co-branding campaign Works

those companies noticed the possibility to run a campaign that exposed their product and copywriting to cutting-edge audiences. This intersection of goal demographics ought to have delivered in new enterprise for every different and could have paved the manner for destiny co-branding collaborations if proven mutually beneficial.

4. Casper & West Elm

Co-branding marketing campaign: take a look at a Casper bed

you could have already heard of Casper — an online mattress and bedding emblem promoting mattresses in a container.

input West Elm, a high-quit furnishings organization. Casper and West Elm partnered so shoppers should try out the at ease mattress before purchasing — and so West Elm may want to promote it its sublime bedroom furnishings.

Co-Branding Partnership Business Examples: welm elm & casper

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Why the West Elm Co-branding campaign Works

this is every other example of a mutually useful co-branding partnership. It facilitates each brands attraction to a broader institution of consumers — in spite of everything, Casper does not sell fixtures, and West Elm doesn’t sell mattresses. It additionally affords consumers with alternatives — to strive a mattress earlier than shopping for or to sense what it’d be like sound asleep in a mattress frame.

5. Kanye & Adidas

Co-branding marketing campaign: Yeezy

Kanye West, quality recognised for his Grammy-prevailing rap albums, partnered with Adidas to increase a excessive-quit shoes line referred to as Yeezy. The aggregate of Kanye’s non-public emblem and Adidas’ growing streetwear segment has made for robust corporation earnings and brand boom since it become added.

Co-Branding Partnership Business Examples: adidas kanye

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Why the West Elm Co-branding campaign Works

Kanye’s movie star attraction advantages Adidas with the aid of creating buzz round its garb, and the athletic-wear logo gives Kanye a well-set up platform to build his excessive-end clothing line. One of the strongest attracts of Yeezy — and most considerably its shoes — is its exclusivity: Kanye’s celebrity popularity, extremely scarce roll-outs, and the excessive charge tag make the fortunate few to very own Yeezy sneakers feel a touch well-known by affiliation.

Adidas’ co-branding courting with Kanye and the resulting cult-like Yeezy following brought about a stellar year for the enterprise: in 2019, Adidas’ net profits climbed 19.Five% to $1.Nine billion.

6. BMW & Louis Vuitton

Co-branding marketing campaign: The artwork of tour

vehicle producer BMW and designer Louis Vuitton might not be the most obvious pairings. But if you think about it, they have got some important things in commonplace. In case you recognition on Louis Vuitton’s signature luggage strains, they’re both in the enterprise of tour. They both cost luxury. And eventually, they are both famous, conventional manufacturers which can be known for awesome craftsmanship.

Co-Branding Partnership Business Examples: BMW LV

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these shared values are exactly why this co-branding campaign makes so much experience. In their partnership, BMW created a sports activities vehicle model known as the BMW i8, at the same time as Louis Vuitton designed an specific, four-piece set of suitcases and luggage that suit perfectly into the car’s rear parcel shelf.

even though the 4-piece bags set goes for a whopping $20,000, the fee is proper for the target client, because the BMW i8 begins at $135,seven hundred. A charge like that form of makes that bags set look like a drop within the bucket.

not handiest does the luggage match perfectly length-wise, however its design and appearance in shape perfectly with BMW’s photograph: sleek, masculine, and terrific. Seems both the baggage and some elements of the car’s indoors use carbon fiber, sturdy-yet-mild composite cloth.

Why the Louis Vuitton Co-branding campaign Works

both manufacturers knew their target marketplace desired luxurious and meticulous craftsmanship. Through selling complimentary super products, the manufacturers effectively garnered interest from respective dependable customers.

7. Starbucks & Spotify

Co-branding campaign: First-of-Its-type tune ecosystem

Starbucks scaled up a top class coffee keep revel in into a massive global brand, using track to create an atmosphere around its espresso. Spotify, a song streaming platform, has powered almost 25 billion hours of listening global. Starbucks and Spotify forged an modern co-branding partnership to construct a “track atmosphere”, imparting artists extra get entry to to Starbucks purchasers and giving Starbuck get right of entry to to Spotify’s expansive discography.

Co-Branding Partnership Business Examples: starbucks spotify

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Why the Spotify Co-branding campaign Works

through the initiative, Starbucks employees get a Spotify top class subscription, with which they could curate playlists (that customers can get entry to through the Starbucks cellular App) to play all through the day in the shop. This song environment is designed to enlarge the coffeehouse environment that Starbucks is understood for while giving artists greater publicity to Starbucks customers.

The “musical-surroundings” partnership is collectively useful, allowing the groups to attain the other’s target market with out sacrificing their brand.

8. Apple & credit card

Co-branding campaign: Apple Pay

on occasion, co-branding partnerships are not simply cool initiatives among two organizations — they really have sensible price when the organizations work together.

Co-branding partnership between Apple and MasterCard on Apple Pay

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whilst Apple launched the Apple Pay app, the emblem effectively modified how human beings carry out transactions. This app permits human beings to store their credit score or debit card statistics on their cellphone, so that you can use them without physically having the card with them. However for this app to be successful, it needs credit card agencies to combine with this generation. Via the equal token, credit card corporations also face greater opposition themselves if they are not compatible with the today’s patron buying device.

Why the credit card Co-branding campaign Works

To get out in advance of its opposition, credit card became the primary credit score card business enterprise to permit its customers to save their credit score and debit playing cards on Apple Pay. Mastercard no longer best confirmed support of a major consumer tech developer in this partnership — it developed along with its own customers in how they pick to make purchases on the counter.

9. Airbnb & Flipboard

Co-branding campaign: stories

you’ve got in all likelihood heard of Airbnb, the room-sharing application that lets in you to find convenient lodging hosted by real people. But its most modern partner, Flipboard, might not had been in your radar till now.

Flipboard is a information aggregator that collects information and topical content material that customers are sharing on social media, and lets in you to “turn” via the fabric just like a social media feed. Nicely, Airbnb recently teamed up with Flipboard to create studies, which serve Airbnb customers with way of life content tailored to their pastimes and shared by means of people with comparable hobbies because the reader.

Co-branding partnership between Airbnb and Flipboard on Experiences

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Why the Flipboard Co-branding marketing campaign Works

the ongoing marketing campaign recently led to another co-created product referred to as trips, which permits Airbnb users to connect to hosts with common interests and actually ebook those experiences whilst travelling. This partnership is an impressive example of ways groups can connect their customers with records that caters to their man or woman interests and power product usage as a result.

10. Uber & Spotify

Co-branding marketing campaign: Soundtrack for your experience

music-streaming app Spotify partnered with ride-hailing app Uber to create “a soundtrack for your experience.” that is a splendid example of a co-branding partnership among two very extraordinary merchandise with similar desires— to earn greater customers.

Co-Branding Partnership Business Examples: uber spotify

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while riders are looking ahead to an Uber trip, they may be brought on to connect with Spotify and emerge as the DJ of their ride. Users can pick out from their personal playlists to decide what they’ll concentrate to.

Why the Spotify Co-branding marketing campaign Works

This smart co-branding partnership enables enthusiasts of Uber and Spotify alike revel in better stories way to the app. And that they might be greater inquisitive about choosing Uber and Spotify over competitors knowing they could revel in their subsequent experience paying attention to their preferred tunes.

eleven. Levi’s & Pinterest

Co-branding marketing campaign: Styled via Levi’s

Levi Strauss & Co. — one of the international’s oldest and maximum diagnosed jean brands — currently joined forces with Pinterest, a social platform wherein customers pin posts they like to their consumer profiles.

Co-Branding Partnership Business Examples: levis pinterest

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humans often turn to Pinterest for style inspiration, creating a co-branding partnership with Levi’s a natural partnership. Styled by means of Levi’s is a brand new initiative among Pinterest and Levi’s offers a “personalized styling revel in,” or fashion insights tailored to each user’s tastes and preferences.

Why the Pinterest Co-branding campaign Works

The partnership gives an genuine and individualized emblem dating, that’s tough to come back by means of in an increasingly more virtual surroundings. Pinterest offers Levi’s a leading social platform with thousands and thousands of users interested in visual offerings, and Levi’s meets these desires with digital personalization and visual-targeted forums.

12. BuzzFeed & fine pals Animal Society

Co-branding campaign: Emma Watson + Kittens

some co-branding campaigns are extra complex than others. This case from BuzzFeed and exceptional buddies Animal Society is one of the most effective ones—and it indicates that a excellent co-branding effort would not have to take months of making plans or tens of millions of bucks.

For this marketing campaign, great buddies Animal Society desired to leverage BuzzFeed’s readership of over 200 million people.

To try this, they partnered with the folks at BuzzFeed to installation and publish a piece of writing called, “We Interviewed Emma Watson even as She performed With Kittens And It changed into in reality lovable,” which you can study here.

the thing is exactly what it appears like: Harry Potter and beauty and the Beast celebrity Emma Watson spoke back lovers’ questions while she played with cute kittens.

co-branding partnerships: buzzfeed best friends animal society

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Why the nice friends Animal Society Co-branding marketing campaign Works

the item ends with a CTA marketing that the kittens featured within the video are, in truth, adoptable — a win-win for each partners via the usage of superstar to garner attention for clicks while presenting more exposure for animals in need of latest homes and donations.

13. CoverGirl & Lucasfilm

Co-branding marketing campaign: mild facet and darkish aspect makeup

whenever a new installment of the cherished “big name Wars” series is released in theaters, it causes global pandemonium. The discharge of “megastar Wars: Episode VII The pressure Awakens” in 2015 changed into no exception. The collection’ discern corporation, Lucasfilm, partnered with CoverGirl to seize a broader audience to get new and old fanatics excited about the movie’s release.

Co-Branding Partnership Business Examples: lucasfilms covergirl

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You might be wondering, “What do “celebrity Wars” and makeup have in common?” And the cleverness of this partnership is clear within the solution.

inside the past, area-age action movies were almost exclusively advertised and targeted towards men and boys. But in this day and age, it’s nonsense — due to the fact people of all genders may be interested by space exploration and make-up contouring alike.

the line turned into designed by using famed makeup artist Pat McGrath, and it functions styles: the light facet and the dark side, which dependable “megastar Wars” fanatics will recognize as the edges of correct and evil inside the movies.

Why the Lucasfilm Co-branding marketing campaign Works

This co-branding partnership became a win for both brands. Lucasfilm captured extra attention and were given CoverGirl consumers (lots of whom are younger girls) enthusiastic about the movie’s launch. And CoverGirl hopped on the “famous person Wars” advertising and marketing bandwagon that took over the internet, shops, and tv leading up to the film’s release.

14. Amazon & American specific

Co-branding campaign: Amazon business American specific Card

Ecommerce large Amazon is a worldwide corporation with millions of customers and almost million organizations that promote on their platform. Amazon is looking to improve the way small groups sell on their platform, so they’ve partnered with American explicit on a co-branded credit card.

Co-Branding Partnership Business Examples: amex amazon

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Why the american express Co-branding marketing campaign Works

the cardboard helped users buy goods and offerings and offer more desirable statistics insights on their purchasing activity. American express and Amazon percentage a commitment to help small agencies grow in the U.S. And with the aid of combining their efforts, the two organizations had the possibility to enhance their overall performance whilst constructing logo accept as true with.

15. UNICEF & target

Co-branding marketing campaign: kid energy

if you have the threat to companion for a no longer-for-income motive, it may pay off in a couple of ways.

target partnered with UNICEF on a marketing campaign called youngster power, which devoted target to considered one of UNICEF’s sustainable improvement dreams (SDGs). The store sold youngster-pleasant fitness trackers encouraging the wearer to complete various fitness activities, which in the long run helped deliver meals packets to underprivileged kids global.

Co-branding partnership between UNICEF and Target on Kid Power Bands

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Why the goal Co-branding campaign Works

with the aid of selling this amusing, less expensive fitness product, goal encourages kids to include a wholesome way of life and uses kids’ successes to deliver underserved communities with the essential resources. It’s an ongoing partnership that generates focus of global malnutrition, facilitates UNICEF meet its traumatic SDGs, and opens up target to a demographic of households they could in any other case have had get right of entry to to.

16. Nike & Apple

Co-branding campaign: Nike+

Athletic logo Nike and technology large Apple were working together since the early 2000s, when the first line of iPods turned into launched.

The co-branding partnership commenced as a manner to deliver music from Apple to Nike clients’ exercises using the power of generation: Nike+iPod created health trackers, footwear, and apparel that tracked activity whilst connecting human beings to their tunes.

Co-Branding Partnership Business Examples: Nike+ shoe, iPhone, and iPod

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The partnership has due to the fact evolved to become Nike+ — which makes use of interest monitoring era constructed into athletic apparel and tools to sync with Apple iPhone apps to tune and file exercise records. Monitoring transmitters may be built into shoes, armbands, or even basketballs to measure time, distance, coronary heart price, and calories burned.

Why the Apple Co-branding campaign Works

it’s a genius co-branding pass that facilitates both parties provide a better enjoy to clients — and with the popularity of fitness monitoring era, Nike+ is in advance of the curve by means of making it smooth for athletes to song whilst they play.

17. Bonne Belle & Dr. Pepper

Co-branding marketing campaign: Flavored Lip Balm

Dr. Pepper-flavored lip balm. I imply, it is genius.


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Bonne Belle first debuted Lip Smacker, the sector’s first flavored lip balm, in 1973, beginning with flavors like strawberry, lemon, and green apple. Simply two years later in 1975, the emblem solid its first taste partnership with the timeless Dr. Pepper logo. The end result? A lip balm flavor it is been famous for many years amongst teenage women.

if you assume the connection between lip balm and Dr. Pepper is a little thin, do not forget the copy on certainly one of their vintage ads: “It’s the superb bright lip gloss with lip-smacking flavor… much like the arena’s maximum authentic gentle drink.” And later, “From Bonne Belle of course: the cosmetics business enterprise that is aware your taste.”

Why the Dr. Pepper Co-branding campaign Works

whilst you don’t think about taste and cosmetics, this campaign works due to the fact overlapping goal demographic clients can get excited to strive an inexpensive and a laugh product like Dr. Pepper lip gloss without problems.

most unexpected logo Partnerships

from time to time, we listen approximately a emblem partnership that we suppose would not make any experience — however it leads to 3 especially memorable, sudden campaigns. In case you want to broaden your horizons of who you ought to companion with, test out these unexpected co-advertising successes.

18. Burger King & McDonald’s

Co-branding campaign: an afternoon without a Whopper

yes. You read that proper: Burger King and McDonald’s — two of the fiercest fast—food industry warring parties— joined collectively for a co-advertising marketing campaign in 2019. And, at the same time as we don’t encourage competing manufacturers to do that — the marketing campaign became for an amazing purpose.

on the time, McDonald’s turned into donating $2 to childhood cancer charities for every massive Mac bought. So, Burger King worked with the competing rapid-meals chain to host “an afternoon with out a Whopper.”

For in the future, Burger Kings throughout Argentina and other international locations took the Whopper off their menu that allows you to inspire humans to shop for a big Mac from McDonald’s rather.

The Burger King King and Ronald McDonald hold hands in solidarity for the Day Without a Big Mac Campaign

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Why the McDonald’s Co-branding marketing campaign Works

despite the fact that there have been some criticisms of the campaign, because it pressured Burger King clients, it became an brilliant example of two competing manufacturers that labored together to assist a charity. Due to how they partnered up for a very good motive, audiences cherished the campaign and buzzed approximately it everywhere in the net.

19. Warby Parker & Arby’s

Co-branding campaign: The WArby series

Warby Parker is known for selling low-priced glasses at stores across the U.S. And through almost absolutely virtual becoming structures. Arby’s is a eating place chain recognized for its slogan, “we’ve the beef!”

searching at the 2 corporations, there’s now not lots that they’ve in common. However, this failed to prevent them from developing a co-branded April Fools Day marketing campaign in 2018.

For the campaign, the two manufacturers played up the only principal factor that they had in not unusual — the fact that the word “Arby” was a part of each their names.

On April fool’s Day, Warby Parker site visitors may want to buy Arby’s themed style items, which had been a part of the cleverly-named WArby series.

in step with Nylon, gadgets visitors ought to purchase blanketed a WArby’s T-blouse, baseball cap, and tote bag (which also said, “pleasant To Meat You” on it). They may also buy a percent of sandwich-themed microfiber cloths and glasses with a uncooked pork sample.

Co-Branding Partnership Business Examples: warby parker arby's

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in the meantime, Arby’s offered food with containers that had the WArby’s emblem on it in addition to onion rings with a field that study “Onion Ring Monocle.”

co-branding partnership examples: arby's and warby parker

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Why the Arby’s Co-branding marketing campaign Works

This campaign shows which you don’t necessarily want an identical target market demographic or a associate in a similar enterprise to create a campaign that catches a big audience’s attention. Every so often all you want is a humorousness and creativity.

20. Taco Bell & Doritos

Co-branding campaign: Doritos Locos Tacos

when the Doritos Locos Taco became first introduced, it fast became certainly one of the fast meals industry’s most popular and broadly identified objects. Frito-Lay took Taco Bell’s crunchy taco recipe and gave the Locos Taco its unique, signature twist: a Doritos shell. The 2 groups desired to preserve the shell as close to the original cheesy chips as feasible, the use of the original corn masa recipe and coating it in that particular nacho cheese dust.

examples of co-branding partnerships: taco bell doritos

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The taco became a direct and explosive success: Taco Bell sold an estimated 1 billion devices the primary 12 months it became delivered.

Why the Doritos Co-branding marketing campaign Works

Taco Bell and Frito Lay marketed the Doritos Locos Taco by wrapping the taco in a traditional Doritos bag, reflecting the co-branding partnership and attractive to both brands’ audiences. The Doritos Locos Taco’s super achievement is yet every other instance of why co-branding can raise reach and income for both brands.

21. Tim and Eric & pink

Co-branding marketing campaign: purple Boys

Tim and Eric (a.K.A. Tim Heidecker and Eric Wareheim) are the comedic duo in the back of person Swim shows like Tim and Eric splendid show, wonderful job!, test It Out! With Dr. Steve Brule, Tim & Eric’s Bedtime stories, and red meat house.

meanwhile, crimson, the corporation and HubSpot customer regarded for the popular pink bed, frequently launches precise advertising campaigns which have stuck the attention of millennial and Gen-Z demographics.

It makes experience for a organization to team up with celebrities who can promote their product, Tim and Eric’s comedic fashion is exceptionally random and particular. Despite the fact that they are pretty hilarious, as a marketer, you would possibly surprise how this kind of comedy fashion translates into a mattress advertising and marketing campaign that clearly generates sales.

even as you might think Tim and Eric had stupid down their iconic routine to sell red products, that is truly pretty some distance from the truth. In a video series known as The purple Boys, they truely amped up their weird antics.

The storyline of crimson Boys episodes often relate to a sleep-related ache point, along with the “Sunday Scaries.” even though the script and special effects are enormously random, the episodes nearly continually end with the pink Boys providing a snooze-disadvantaged character with a crimson mattress.

to present you a visible of what this off-the-wall comedy series looks like, take a look at out this episode that facilities round a sleepy person named Joe Dunder:

Why the crimson Co-branding marketing campaign Works

although hiring actors is technically greater of a sponsorship than a partnership, this large-scale campaign benefits each parties. While Tim and Eric could unfold consciousness of their comedy to crimson audiences, Tim and Eric fans may watch those videos for entertainment and learn about pink’s products alongside the way.

growing a super Co-advertising marketing campaign

despite the fact that you might not have the price range of the manufacturers cited above, you could take note of them regarding their creativity, level of storytelling, and how they pooled their resources to attach their separate brands in a collectively useful way.

As you search for the great co-advertising accomplice for your logo and build a triumphing marketing campaign, we are hoping you locate some thought on your next stellar launch.

Editor’s observe: this newsletter turned into in the beginning published in September 2020 and has been up to date for comprehensiveness.

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