Google: tons of SEOs and websites are developing terrible content material that is not really worth indexing

John Mueller of Google said Twitter that “a whole lot of SEOs and websites create horrible content that is not indexable” whilst someone complained that their content material wasn’t listed. “just because it exists would not mean it’s useful for customers,” he introduced.

SEOs and/or website owners have a simply tough time believing that their content is not terrible. Heck, a few or maybe numerous the content material I create borders on awful. But maybe, simply maybe, a degree of whether your content isn’t always terrible is that if Google spends time indexing that content.

manifestly, it need to paintings the opposite way around. You want to provide content material that you realize is nice, now not terrible. Then Google will parent it out and index it. But at the identical time, if your content is not listed or a part of the content isn’t indexed and it isn’t a technical hassle, Google considers the content no longer worth indexing.

in case your content material isn’t always listed, does that make your content material “terrible”? I’m not positive i might cross that a ways. However, it does now not meet the quality thresholds for Google to index the content material.

right here’s John’s tweet in context right here:

well, quite a few SEOs and web sites (maybe now not you/yours!) produce terrible content that isn’t well worth indexing. Simply because it exists doesn’t imply it is useful to customers.

— 🥔 johnmu (non-public) up to date for 2022 🥔 (@JohnMu) August sixteen, 2022

Oh, the picture isn’t very crucial to this story, but i used to be searching out a frightening photo and this one came up and i idea it was too cool no longer to use, so this scary photograph of a clown is…

forum dialogue at Twitter.