Apple seek commercials can now be edited in bulk

Apple just introduced a new bulk ad editor that allows advertisers to update multiple campaigns and ad groups at once.

What does that do. The bulk ad editor allows you to edit settings, daily budget, maximum bids, audiences, etc. You can access the bulk editor from the Actions menu in the campaign dashboard. From there, download the settings you want to edit. Then upload a new spreadsheet and your new campaigns will be published.

Apple’s official advice. Apple provides the following guidelines for entering campaign and ad group settings.

• You can add up to 500 rows to your spreadsheet. Each row will contain information for a specific campaign and ad group. All campaigns must be in the same campaign group.
• When entering multiple values, separate them with commas. For example, if you wanted to set up a campaign to run in the US, Italy, and Greece, you would enter the values ​​US, IT, GR in the “Countries” or “Regions” column for the campaign.
• All monetary data, such as daily budget and bid amounts, will use the currency set for your Apple Search Ads account. Note that cost per touch (CPT) is shown as CPC or cost per click in the Pricing model column.
• Campaigns on the Search tab that were previously created using cost-per-thousand impressions (CPM) will list CNT in the Pricing Model column. However, all active campaigns on the Search tab now use CPT pricing.
• When formatting dates and times for campaign or ad group start or end dates and times, use year-month-day and hour-minute-second format: YYYY-MM-DD HH:MM:SS. Dates and times will use the same time zone set for your Apple Search Ads account.
• If you want your ads to appear only on certain days of the week or at certain hours, you can enter the hours in the Part of Day column. The numbers should range from 0 to 167, representing the hours of the week starting at 12:00 on Sunday. So, for example, if you want your App Store ads to run on Fridays starting at 6:00 AM and run until Saturday at noon, you’d enter 126 to 156.
• If you apply any audience enhancements to your ad groups, customers will be automatically excluded with personalized ads turned off. This will limit the number of customers who see your ads in the App Store.
• You can use the Include Returning Users and Exclude Returning Users columns in your template to focus your ad group on specific types of audiences. Here’s how:
• All Users: In the spreadsheet, leave the cells in both the Include Returning Users and Exclude Returning Users columns blank.
• New users: In the Exclude returning users column, enter the ID of the app featured in your campaign.
• Returning Users: In the Include Returning Users column, enter the ID of the app featured in your campaign.
• Users of my other apps: Enter the IDs of any of your other apps in the Include Returning Users column. The ads in your campaign will be shown to users of these apps, allowing you to cross-promote your products.

Access to download the template. You can view Apple’s official help document and download templates here.

Why do we care? Bulk editors generally make life much easier for advertisers by allowing them to edit more than one ad at a time. However, Apple’s version feels technical and time-consuming as it requires uploading and downloading templates. But if you’re managing ads on the Apple Search Network, give the bulk editor a try and see if it’s worth your time.