Google: What to do with antique occasion pages

What do you do if you run an event and the occasion ends, do you hold the internet site stay, or do you redirect it, or just delete it and 404 the web page? The solution is that it depends, as you imagine.

John stated in addition Twitter “Do you need your website to be observed after this vintage occasion? If not, delete it and move on.”

If the occasion is a one-off occasion which you do not intend to repeat each 12 months or on a time table, then virtually delete the page when you’re finished. I imply, you could keep it in case you need to submit event recaps and pics. However at this point, if you have no purpose to need to rank at the page, you may simply eliminate the safe web page and not worry approximately it.

If the event happens regularly, be it annual or whatever, and also you want to re-promote it every time you do it, then preserve the page stay. Maintain the event page live, updating it with new data as you’ve got it. So new audio system, schedule, venue, timing and so on – when you have. Do now not delete an antique event if the event will recur within the destiny.

John Mueller has stated this a few times, even the yr earlier than final seasonal income and in 2017 to be specific around ordinary events.

here are the ones tweets:

Do you need your website to be found after this vintage occasion? If no longer, delete it and preserve.

— 🫧 to johnmu from Switzerland (non-public) 🫧 (@JohnMu) July 29, 2022

discussion board discussion at Twitter.