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A Pew studies middle survey of U.S. Teens a long time thirteen to 17 unearths that facebook use is declining as they gravitate toward video-focused social media apps.
the percentage of us teenagers who declare to apply facebook has fallen from 71% recorded in a comparable survey in 2015 to 32% in 2022.
TikTok, Instagram and Snapchat all eclipse fb in terms of recognition among US teenagers, though none top the list.
the primary area belongs to YouTube, that is utilized by 95% of yank teens.
The outcomes of a survey carried out by the Pew research middle can help companies and marketers reach today’s technology of on line users.
you may research which social media apps they use, how a whole lot time they spend on every, and what devices they prefer to use whilst using the apps.
right here are highlights of a Pew research center examine on social media use among US teenagers.
greater American teenagers use YouTube than every other social media app
A Pew studies middle survey asks whether or not American young adults use 10 precise online platforms.
right here are the scores, along side the percentage of respondents who say they use every app:
- YouTube (ninety five%)
- TikTok (67%)
- Instagram (sixty two%)
- Snapchat (fifty nine%)
- fb (32%)
- Twitter (23%)
- Twitch (20%)
- WhatsApp (17%)
- Reddit (14%)
- Tumblr (5%)
fb isn’t the simplest app it truly is getting used less. Twitter and Tumblr also are down as this survey become conducted in 2015.
TikTok, Twitch, WhatsApp and Reddit are learners to the listing without a ancient studies statistics to evaluate.
The Pew research middle points out that usage varies slightly via gender:
“Teenage women are more likely than boys to mention they have ever used TikTok, Instagram and Snapchat, whilst boys are much more likely to use Twitch and Reddit. Boys also record the use of YouTube greater regularly than ladies, although the enormous majority of young adults use the platform no matter gender.”
A breakdown of social media use among US teens
whilst asked how regularly teenagers use the top 5 social media systems, the survey located:
- almost 75% go to YouTube daily and 41% they say they go to them several times a day.
- fifty eight% go to TikTok each day and 32% they say they visit them several times a day.
- fifty one% go to Snapchat each day inclusive of 29% who go to several times a day.
- 50% visit Instagram every day, together with 27% who visit numerous times an afternoon.
whilst asked if it’d be hard to give up the usage of social media, fifty eight% stated it might be at least incredibly tough to do.
Breakdown of social media utilization through device
almost all young adults within the U.S. (95%) had access to a telephone in 2022, that’s from 73% in 2015.
young adults’ get admission to to other net-linked gadgets, which includes computer or computer computers or recreation consoles, remained statistically unchanged.
nowadays, ninety seven% of teenagers say they use the net each day on at the least one device, as compared to 92% teenagers in 2015 who stated the same.
more vast is the growth in respondents who say they use the net “nearly constantly,” which they do forty six% in 2022 in comparison to 24% in 2015.
different notes approximately the survey
The information presented in this article is based on findings from an online survey of 1,316 teens performed through the Pew research center from April 14 to may additionally 4, 2022.
this newsletter consists of a small sample of the records available inside the complete study. More info on the use of digital technologies by using teenagers are available at Pew studies middle.
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