Document #184: component I: Sarah Burke on records analysis and the differences between GA four and UA3

Sarah Burke is Head of facts and Analytics at Cypress North, has been with the employer for seven years, beginning as the head of digital advertising. She previously labored at LocalEdge for 2 years.

We discussed some of the early search engine optimization strategies she used whilst she become doing search engine optimization at her preceding process. Her search engine optimization paintings became quite vintage, touchpoints, do unique responsibilities and visit the following web page. She sincerely did not see the whole photo of what become happening with the account and desired to peer the bigger photograph. So while she came to Cypress North, she was capable of see more of the general view of the projects. Sarah then took on extra of a records analytics position in the organisation.

Then we reminisced about the old days of analytics, from printing uncooked log files, then how Urchin (now Google Analytics) processed log files and now analytics does not have a look at log files, you upload a piece of monitoring code. Now we’ve got Google Analytics 4 and its new manner of monitoring, which is not precise. But historically, we’ve got gone thru massive adjustments with analytics, so some of us get used to it.

Then we talked a chunk extra approximately the Google Analytics 4 trade and how records can not be migrated. We additionally talked about a few options to GA4. We pointed out the variations among Google Analytics 4 and ordinary Analytics three.

you can find out greater approximately Sarah Burke on Twitter @DataBySarah or on LinkedIn.

part is coming soon.

https://www.Youtube.Com/watch?V=noLVPkygLb0

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