YouTube demographics and records to recognize in 2022 [+ Generational Patterns]

you’ve possibly already spent the afternoon happening the rabbit hollow YouTube films.

whilst YouTube is a wonderful source of amusement, it has also proven to be a valuable device for marketers. With more than a global user base 2 billion human beingsit’s also safe to assume that your target audience is at the platform.

in this submit, we’re going to examine the important thing YouTube facts you want to recognise in 2022 to help you achieve your advertising and marketing.

Demographics of YouTube 2022

beneath, we’ll take a look at the most vital YouTube statistics that show marketers how a global audience is the use of the platform.

standard demographics of YouTube users

• 81% of american adults say they use YouTube in 2021, up 8% from 2019. (Pew studies)
• YouTube is the second one maximum visited website within the world. (Hootsuite)
• YouTube money owed for greater than 25% of all global mobile visitors. (Sandwine)
• YouTube has extra than 2 billion users, which is nearly one-third of the entire internet. (YouTube for print)
• In 2021, 36% of american adults said they visit YouTube multiple times a day. (Pew studies)
• these 2+ billion customers are present in more than one hundred international locations and consume content in eighty extraordinary languages. (YouTube for print)
• 70% of viewers offered from a brand after seeing content on YouTube. (Google commercials)
• 49.3% of general YouTube viewing time in 2022 will be cellular. (eMarketer)
• YouTube is the top video streaming app, with the average consumer spending 23.2 hours a month looking content. (The Annie app)
• The most popular YouTube video is infant Shark Dance with 10.Forty one billion views. (an additional)
• YouTube television ended the third region of 2020 with 3 million subscribers. (Alphabet)
• In 2020, 70% of people used YouTube to exercise. (YouTube)
• stay streams on YouTube grew by way of forty five% inside the first 1/2 of 2020. (YouTube)

YouTube’s age demographics

• Millennials believe YouTube extra than every other era. (HubSpot blog studies)
• 56% of Gen Z, 54% of Millennials, forty eight% of Gen X and 26% of Boomers say they most usually discover new products on YouTube. (HubSpot weblog studies)
• In 2021, 95% of us adults elderly 18-29 mentioned the usage of YouTube (the age demographic with the very best percentage), whilst most effective 49% people adults elderly 65 and over stated the use of it . (Pew research)
• As of 2022, 20.2% of YouTube’s advertising and marketing audience is among the a while of 25 and 34—the largest institution—and 15.Five% is among 35 and 44. (Hootsuite)
• In 2020, eighty% of us mother and father with a infant age 11 or younger said their baby watches YouTube motion pictures, and 53% of these children use the platform day by day. (Pew research middle)
• eighty four% of dad and mom who use YouTube or YouTube children agree that YouTube makes getting to know greater a laugh for their children. (Oxford Economics)

YouTube Gender Demographics

be aware that target audience records isn’t always suggested for folks that do now not become aware of themselves in the binary.

• eighty two% people adults who pick out as male document the use of YouTube. (Pew research)
• 80% of yank adults who become aware of as male say they use YouTube. (Pew research)
• 45.8% of YouTube’s general marketing audience identifies as lady. (Hootsuite)
• fifty four.2% of YouTube’s general marketing target audience is male. (Hootsuite)

YouTube’s geographic demographics

• As of February 2021, 16.6% of YouTube visits came from the usa, 9.4% from India, and four.9% from Japan. (Alexa)
• YouTube has released local versions of the platform in greater than 100 international locations. (YouTube for print)
• 74% folks adults residing in rural areas, eighty one% of these dwelling in suburban areas, and eighty four% of those dwelling in city regions record the use of YouTube. (Pew studies)

What one of a kind generations watch on YouTube

What era Z is looking on YouTube

• consistent with a 2021 file, 83% of Gen Z used YouTube to watch calming content to assist them loosen up. (YouTube)
• eighty five% of teens use YouTube, making it the most popular amongst teens. (Pew studies)
• 82% of Gen Z say they have got used YouTube to watch nostalgic content material. (YouTube)

Outputs for video marketers

primarily based on studies, generation Z turns to YouTube once they want to relax or relive high-quality recollections from their past. In case you’re targeting Gen Z, entertainment will reign perfect.

What Millennials Watch on YouTube

• YouTube reaches extra millennials than all of the television networks combined. (The shelf)
• A 2022 file showed that YouTube will almost double TikTok’s penetration amongst millennials this yr. (eMarketer)
• Millennials select to observe:
  • news and memories that hobby you to stay updated
  • Unboxing films and product critiques to persuade consumption
  • rapid and amusing entertainment content (The shelf)

Outputs for video marketers

Millennials visit YouTube after they need to analyze something or be entertained. In addition, they visit the platform to get concept, watch tv and seize up on news. If you’re focused on millennials, information, product reviews, entertaining and inspirational content material will win.

how to target the right demographic on YouTube

while every technology may also watch pretty comparable content material, it’s critical to remember the fact that the goal is one-of-a-kind. For Gen X, it might be reminiscing, whilst for Boomers, it is approximately saving time, and for Millennials and Gen Z, it’s about getting to know something new.

to correctly goal the right demographic on YouTube, be aware of the most popular classes and kinds of movies they watch on the platform.

as with every social networks, constructing a presence on YouTube calls for understanding which segments of your target market are already there and what they’re watching.

Use these information to create a YouTube marketing approach that fits your audience’s pastimes, increases revenue, and increases conversions.

This statistics makes it less complicated to create content that speaks to their pursuits, maximize ROI, and gain general advertising fulfillment.

Editor’s notice: This publish became originally posted in April 2019 and has been updated for completeness.