Microsoft Advertising introduces car ads, new ad formats, more bidding options and more

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Microsoft announced its monthly updates to the Microsoft Advertising platform. This includes the introduction of car ads, new ad formats, more bidding options, vertical ads and much more.

I won’t go through all the posts, you can read them on the Microsoft blog linked above.

Car ads are being introduced

Tested by Microsoft Advertising car ads since last year and now he says that they are introducing it for everyone. Microsoft said it’s currently “piloting vertical ads in areas like travel and financial services, and today we’re excited to share that we’ll be making automotive ads generally available to all advertisers worldwide in the coming weeks!”

Vertical ads

Microsoft explained how vertical ads work, saying they are “different for each category or industry. They focus on the information a particular consumer is looking for and deliver it in an attractive, easy-to-read format, pre-click and with images.”

Vertical ad content comes from dynamic data sources. They use search intent data and a deep understanding of user needs to connect customers with richer ad experiences that cut through the clutter. Microsoft’s artificial intelligence (AI) uses these resources to derive all the attributes displayed in the ads using the advertisers’ existing digital catalogs. It also reduces the time and resources required to set up and manage campaigns on our network.

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more…

  • Microsoft is now available in 64 markets worldwide, with more to come later this year.
  • Now you can use dynamic remarketing for travel, cars and events. Once you have a dynamic data source, you have two options for setting up dynamic remarketing in the Microsoft Audience Network.
  • Video ads allow you to choose between three different video bidding options; reach/impressions, video views and website visits
  • Piloting for automated bidding on the Microsoft Audience Network
  • New customer data platform integrations to connect customers
  • Audience expansion targeting new markets
  • Smart campaigns are expanding into new markets
  • Reporting experience updates
  • Forum discussion at Twitter.

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