Once more, Google says that specific IP addresses do not give you a ranking advantage in Google

Google’s John Mueller said it once more Twitter “using a shared IP address is high-quality” for search engine optimization and Google search rating functions. “the use of a completely unique IP deal with has no search engine optimization gain,” he brought.

John has said this limitless times in his paintings records at Google seek. He said inner 2019, 2018, 2016 twice and plenty of greater instances.

however has that recommendation changed in 2022? The answer is no, because the internet still works the identical way, maximum web sites proportion IPs on shared servers, CDNs, and many others.

here’s what John stated in 2022:

simply to be simply clear, the usage of a shared IP deal with is first-class. Using a unique IP cope with has no seo benefits.

— 🐝 johnmu.Rss?Utm_medium=big (non-public) 🐝 (@JohnMu) July 20, 2022

here’s a few logic on that:

What about CDNs? None of this makes feel while you consider the technical information of the way the net works.

— 🐝 johnmu.Rss?Utm_medium=big (non-public) 🐝 (@JohnMu) July 20, 2022

In a few uncommon instances, Google can also restrict whole hosts at once and banning some TLDs which go to extremes – but they’re very uncommon.

forum discussion at Twitter.