Google makes it smooth to create video advertisements

Google ads is rolling out a few new capabilities, which includes an easy way for companies to create video advertisements.

Ginny Marvin, Head of Google ads, broadcasts that video introduction is now to be had within the Asset Library:

we are dedicated to making it clean for organizations of all sizes to create tremendous video commercials. Video creation is now fully available inside the Google ads Asset Library. You could additionally speedy upload voice playback on your new and current video advertisements. 1/2…

— AdsLiaison (@adsliaison) July 20, 2022

additional capabilities encompass a significant library for innovative belongings and a new tool for adding speech to YouTube ads.

Google ads video introduction tool

agencies can create video commercials in mins the use of one of Google’s new templates.

The video advert creator has 14 templates to choose from, all designed round different dreams.

There are templates to highlight merchandise, sell income occasions, cause app downloads, and extra.

In a blog submit, Google states:

“The templates are made for YouTube, because of this they have superior pacing, emblem and product placements, and distinguished calls to action. They are designed to help your ad stand out and force outcomes. With templates to manual you, the complexities of video creation disappear and you may spend extra time developing messaging, audience insights or marketing campaign approach.”

developing a video ad is as easy as filling out a template with images, textual content and emblem colors. You can additionally add track from the Google Sound Library or an automated voice recording.

add voice to YouTube video commercials

the use of Google’s synthetic intelligence technology, a brand new characteristic for advertisers converts typed text into herbal-sounding speech to overlay YouTube video advertisements.

Google boasts that the voice recordings are “almost human nice” and “optimized for marketing.”

you can get right of entry to this selection within the Google ads Asset Library. As shown below, you need to go into the script and pick out one of the seven voices.

Now any of your video advertisements will have a voiceover, such as commercials that are already uploaded.

computerized voiceovers are to be had in English, Filipino, French, Hindi, Indonesian, Korean, Malaysian, Mandarin, Spanish, and Swedish.

Google advertisements Asset storage

Google is introducing a centrally located library of belongings to enhance the manner you arrange, access and create snap shots and videos.

this selection is maximum useful for advertising and marketing teams in which more than one individuals work at the equal campaigns.

In a weblog publish, Google states:

“With the Asset Library, images and films are to be had to users in your Google advertisements account in the first visible revel in. You and your colleagues can view, import and arrange creative assets from beyond and cutting-edge campaigns. This makes sharing, collaboration and consistency less difficult.”

A centrally placed asset library gets rid of the need to add property multiple instances. You could access the identical pix and video in all campaigns.

this feature is available in Max overall performance campaigns, Discovery campaigns, App campaigns, local campaigns, show campaigns and some ad extensions.

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resources: Google commercials help, Google commercials & trade blog.

Featured picture: Screenshot from blog.Google/merchandise/ads-trade, July 2022.