Google Search Console adds DNS CNAME verification

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Google announced this morning that there is a new way to verify your website and property in Google Search Console. You can now use DNS CNAME verification in Google Search Console announced on Twitter.

How It Works. In the Google Search Console, when you add a new property, Google allows you to verify the property using several methods. These methods include:

  • Uploading an HTML file
  • HTML tag
  • Domain provider
  • Google Analytics tracking code
  • Snippet of the Google Tag Manager container
  • Google Sites
  • Blogger
  • Google Domains

Google now offers you a new DNS method, CNAME, which was actually an option in the old Webmaster Tools, but not an option in the new Search Console interface.

How does it look. Here is a screenshot showing the new CNAME method:

Confused? Thought so. Google has been offering DNS verification for a long time. Google’s Daniel Waisberg explained that DNS verification is only supported using TXT in Google Search Console. He later added that the old Google Webmaster Tools used to allow DNS CNAME verification.

Why do we care? Well, we have another additional method to verify your property in Google Search Console. This gives your developers one less excuse not to check your site in Google Search Console. So if you or your developers prefer CNAME DNS verification, you can now use it in the future.


New to search engine land

About the author

Barry Schwartz, a contributing editor for Search Engine Land and a member of the programming team for SMX events. He is the owner RustyBrick, an online consulting firm based in New York. It also runs Round table of search engines, a popular search blog on highly advanced SEM topics. Barry can be tracked on Twitter here.

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