Google Ads, AdSense, Analytics and other platforms are once again suffering from reporting outages

Various Google ad platforms are suffering from yet another reporting outage with severe delays in the Google Ads console, Google AdSense reporting, Google Analytics dashboards and other platforms are also affected.

Confirmed. This morning, Google confirmed the issues, which we believe occurred on Tuesday, July 19 around 3:00 a.m. CET, based on complaints we have seen in the search marketing industry. Google wrote “We are investigating reports of problems with Google Ads. We will provide more information soon. Affected users can access Google Ads, but may not have access to the most recent data.”

Ginny Marvin, Google Ads Connect, also posted about it on Twitter:

What is affected? A number of Google Ads platforms appear to be affected, including:

• Google Ads
• Google AdSense
• Google Analytics
• Search Ads 360
• Display and Video 360
• Campaign Manager 360
• Google Ad Manager

Here is the flow incident report at the time of reporting this:

Again. Yes, again. We have reported similar issues last Friday. Google resolved these issues a few hours later, but new or existing issues resurfaced this morning.

Why do we care? As Nicole wrote on Friday, incorrect reporting gives way to incorrect adjustments, optimizations and changes. Check your ads dashboard. If your numbers look off, you may want to hold off on making any major changes until the issue is resolved.

About the author

Barry Schwartz, a contributing editor for Search Engine Land and a member of the programming team for SMX events. He is the owner RustyBrick, an online consulting firm based in New York. It also runs Round table of search engines, a popular search blog on highly advanced SEM topics. Barry can be tracked on Twitter here.