Linktree for Instagram: the way it works + the way to create it [10 Steps]

Features come and go on Instagram – one thing that has remained consistent is the limited linking options, with brands and creators only able to share one link in their Instagram bio and on Instagram stories.

One solution to this is to create and add Linktree to your Instagram. Discover how it can help you share more high-quality links.

Plus, discover high-quality examples of brands already using the tool.

What is Linktree on Instagram?

Linktree is a link in your Instagram bio that leads to a landing page that contains multiple links to content relevant to your business, such as your website, a video, or even a partner discount link.

If you’re active on Instagram, you may have seen the phrase “link in bio.”

This means someone is directing users to visit their Instagram profile page and click on the URL in their bio. Directing people to these links often helps Instagram users generate traffic on various websites, such as a YouTube channel or website landing page.

You might be wondering why using this tool can affect Instagram and we will discuss it below.

Should You Use Linktree For Instagram Marketing?

Linktree allows you to maximize your sharing potential on Instagram. In previous years, brands and creators had to prioritize one link and include it in their bio. Usually it was a website.

Of course, with the development of the platform, the need for more opportunities for external integration also increased.

Users don’t just want to connect with your website, but maybe with other social channels, recent campaigns, new product launches or partners.

While Instagram now offers link options in Instagram Stories, Live Streams, and the Shop tab, there is still no in-feed option. As such, users must rely on apps like Linktree to consolidate their most important links into one easy-to-see landing page.

Otherwise, you’ll likely find yourself constantly updating your bio and having to decide which link takes precedence.

In addition, Linktree offers analytics to see which links generate the most clicks.

Did we also mention it’s free? While the premium version offers additional features like custom landing pages, scheduled links, animations and more, the free version is all you need to get started.

If directing external traffic isn’t a top priority, Linktree probably isn’t for you, as it requires maintenance to ensure you’re not sharing so many links that users are overwhelmed with their choices.

If you want to use the tool in your Instagram strategy, let’s see how to create it in the next section.

How to create a Linktree for Instagram

1. Navigate to linktr.ee/ create your free account.

2. Follow the on-screen prompts to describe your account category.

3. Select the desired business plan.

4. After choosing a plan, explore your dashboard and add new connections.

5. You have two options to start adding links to your Linktree:

• Choose Add a new link and a tab will appear (as shown in the image below) where you enter the appropriate address and URL.

• Or you can click on Explore the link to view different link options based on content, such as music or video links.

Whichever method you choose, your finished connection should look similar to the image below.

6. Once you’ve added all your links, the icons at the bottom of the tiles allow you to edit individual cards.

If you have a free account, you can upload your own tile thumbnail, enable a link for a specific audience, and see how many times your tile has been clicked.

With a paid account, you can do all the free actions, in addition to highlighting certain links as preferred links, scheduling when certain links will be published, and accessing more in-depth analytics.

7. Add any relevant links you want to include in your Linktree.

Once you’ve added all your links, you can start customizing.

Footnote: The authoring tool shows live previews so you can see your finished product.

8. Choose Appearance in the upper left corner of the screen.

9. In the profile window, insert relevant information in the links you are offering, including a profile title, a short bio, and a picture relevant to the business.

10. V Themes choose a Linktree theme that suits your preferences. The image below is an example of a customized Linktree.

If you have a paid account, you can design your own theme and edit background colors, button shapes, and fonts.

Under the settings tab in the top left header, you can further edit your Linktree and add supporting banners, e-commerce integrations, and social media icons to link to your other social profiles.

With a paid account, you can do all of the above, in addition to adding email or SMS mailing list integrations.

Once you’re happy with your Linktree and how it looks, it’s time to add the link to your Instagram profile.

How to add Linktree to Instagram

1. Search Linktree To share button.

2. Select Add Linktree to your social networks in the Share drop-down menu.

3. Click Instagram.

4. From here you have two options: 1) Copy the Linktree URL and add it to Instagram yourself by clicking “Edit Profile” and pasting the link in the Website field of your Instagram profile. Or 2) Click “Go to my Instagram” to be taken straight there.

Now that you know how to create your own Linktree and add it to your Instagram profile, let’s take a look at some examples of brands that are already using Linktree on Instagram to meet their business needs.

Tips for Instagram Linktree

• Choose appropriate names for your links: You want to use Linktree to easily send customers to different websites, so make sure you name each link to clearly state what it links to to increase efficiency.
• Choose your address wisely: Write clear and concise descriptions that will entice your audience to click.
• Include only the most relevant links: While it may be tempting to have as many links as possible, it’s best to only put the most relevant links in your Linktree so users aren’t overwhelmed with options. For example, if you’re running a new campaign, consider linking to that campaign only and removing links from older campaigns.
• Use branding tools: if you have a paid Linktree account, use custom branding tools to help your users integrate your Linktree content into your brand assets they already know and recognize, such as custom icons and color schemes.
• Keep an eye on your Linktree: Continuously monitor your Linktree to ensure it is up to date with your current business offering. This means removing irrelevant links that will distract from what you hope will be the focus, and monitoring analytics to see if you need to change anything in your Linktree strategy.

Examples of Instagram Linktree

1. Everything was owned by a black man

Black Owned Everything is an online marketplace that supports black-owned businesses and the products and services they sell.

Image source

On his Instagram profile, he uses Linktree to draw attention to his various offers, as shown in the image below.

Why we love it:

Black Owned Everything’s Linktree is successful because it includes links that are clearly labeled so users can understand and find what they’re looking for, and it also has very few links.

As a result, viewers are likely not paralyzed in their decision making and can quickly find what they are looking for.

2. at Patsy’s

Patsy’s is a dessert confection based in Brooklyn, NY that sells made-from-scratch Caribbean Rum Cakes. They use Linktree to help profile browsers order their cakes and view recent collaborations.

Image source

Why we love it:

Patsy’s uses Linktree as a unique way to bring user attention to a holiday ordering guide that guides users through the ordering process.

While you could easily share this information in an Instagram post, users may not want to read a long caption. Instead, Patsy’s can direct users to a link in their bio to quickly navigate to the ordering landing page.

3. Sean Garrett

Sean Garrette is an esthetician and content creator who uses Instagram to share useful content with his audience.

They also have Linktree branding in their bio where they share links to recent collaborations and partner discounts.

Image source

Why we love it:

You can always post your partnership on Instagram, but if it takes too long, people may forget it exists.

You can put affiliate links in your Linktree to remind users that your partnerships are still going, and if you successfully direct users to your Linktree, all your traffic will come through those links.

4. Gold

Golde is a company that sells superfoods and wellness products. It uses Instagram to provide educational content and product photos and has Linktree branding in its Instagram bio.

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Why we love it:

Although Golde has several links in his Linktree, users aren’t overwhelmed with choice, as each link clearly states where it leads, and emojis provide additional context. If you have multiple links that you want to share with your users without overwhelming them, use Golde’s Linktree as inspiration.

5. Tik Tok

TikTok uses Instagram to highlight trends, updates and high-performing videos on its app. Additionally, it has Linktree branding in its bio, pictured below.

Image source

Why we love it:

TikTok’s Linktree is a great inspiration, guiding users to critical app-related actions: downloading the app, understanding popular moments and sounds, and contacting customer support.

It also features branded links in the Linktree footer that users can navigate to and easily understand where they clicked.

If you choose to use Linktree, you’ll be able to share multiple high-profile links with your audience at once, giving them more ways to interact with your business and engage with what you have to offer.

Editor’s note: This post was originally published in December 2021 and has been updated for completeness.