What is the biggest hidden secret of Google Ads?

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Marketers are increasingly turning to automation to unlock new growth opportunities. Automated ads are fast, simple and easy to use. However, in a world of smart and automated strategies, optimizing ad campaigns that outperform the competition can be a challenge.

Can marketers influence a smart or automated strategy? The answer may surprise you.

A “secret” or little-known tactic when it comes to Google Ads is that manually set audience bid modifiers can be used to help prioritize which audience list to show if a user is on multiple lists. For example, a higher bid modifier means that your preferred listing will take precedence, but will not be used in the bid modifier in the auction itself.

This is important for prioritizing high value targets.

Learn more by joining Torkel Öhman, CTO at Amanda AI, as he explains how to optimize automated Google campaigns in his briefings. SMX Advanced session.

After watching his presentationyou’ll be able to optimize your automated campaigns to outperform your competition on Google, change your targeting and audience list allocation with bid modifiers, and gain insight into other methods of advertising effectively and achieving better results on Google.

Watch out for session and become the rock star of your marketing team by finding specific audiences you never thought you’d find and understanding how channels, users, impressions, clicks and audiences impact your performance.


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About the author

The first truly autonomous advertising robot. The unique thing is that Amanda AI does everything for you, all by herself. It automatically creates, optimizes and manages all your ads and distributes spend between Google and Meta. Together, this ensures maximum impact and impact, every day, 24 hours a day.

MY NUMBER 1 RECOMMENDATION TO CREATE FULL TIME INCOME ONLINE: CLICK HERE

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