Fb to restructure the main source around video content


Facebook plans to turn its main resource into a “detection engine” for video content, according to an internal letter sent to employees.

The Verge obtained the notice and published it in full. Although the record was first unveiled today, it was first sent on April 27th.

This means that Facebook has been implementing its ‘short-term’ plans for a month and a half. We may see sooner or later that these changes take effect.

Here are highlights you need to know from a note written by Tom Alison, Facebook manager.

Improving content discovery

The word Facebook uses to describe its vision is “discovery engine”.

Alison says she wants to turn Facebook into this – a place where people can go and get recommendations for content they’re likely to enjoy.

It lists three short-term priorities that will help Facebook realize its vision:

  • May the reels be successful.
  • Build world-class recommendation technology.
  • Unlock message-based sharing.

Transforming Facebook into a “discovery engine” simply means recommending more content from accounts that users are not associated with.

In the past, Facebook has given preference to content posted or shared by links such as friends and family.

Unrelated content has never been at the heart of Facebook’s resource. Turning a resource into a stream of endless discovery means it will have to attract content from across the entire Facebook network.

How does this meet Facebook’s top three priorities?

May the reels be successful

While Facebook plans to improve the detection of all content, it notes its biggest gap as a short video.

To fill this gap, Facebook is making reels more detectable by integrating short videos into multiple sections of the site.

Create world-class referral technology

To achieve its goal of becoming a detection engine, Facebook intends to develop a system of recommendations that will respond to people’s interests, be able to identify trendy content and make responsible choices.

Unlock message-based sharing

People are increasingly sharing and discovering content privately through Messenger rather than publicly in the main source.

Facebook intends to lean on this by enabling multiple ways to share content through its messaging apps.

What will Facebook Feed look like?

Alex Heath of The Verge spoke directly with Alison, the author of the note on Facebook, to get more information on what is changing.

Based on Heath’s conversation with the Facebook manager, he describes what the main source will look like.

“Here’s how the future Facebook app will work in practice: the main tab at the top will be a mix of stories and reels, followed by posts recommended by his discovery engine on Facebook and Instagram. It will be a more visual experience with multiple videos with clear invitations to send a message to friends. To make the message even more noticeable, Facebook is working to place the user’s Messenger inbox in the upper right corner of the app, overturning the infamous decision to separate the two apps eight years ago.

When will these changes take effect?

It is unknown at this time what he will do after leaving the post.

The best way to prepare for this change, if Facebook is a priority for you and your business, is to comfortably prepare to create and publish shorter videos.

While Facebook will continue to post texts and posts with photos, these will be helpful to the main highlights of the reels and stories.

Vir: The Verge
Selected image: rafapress / Shutterstock


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