Bing Test Ads tab below the search bar

Microsoft Bing seems to be testing the “ads” tab below the search bar, where you can see options for pictures, videos, maps, news, shopping, and more. Honestly, this seems very out of place, but hey, Bing, like Google, is testing a lot of interesting things. Personally, I was able to repeat it, and this tab only shows you ads from Microsoft Advertising, if available.

This was noticed by Khushal Bherwani and posted on Twitter – and after long attempts I managed to repeat it myself. If ads are available and you click on the ads tab, you will only receive ads.

For example, search on [iphone] create this URL when you click on the ad tab: https://www.bing.com/moreads?q=iphone&scope=ads&FORM=HDRSC8 notice the “moreads” URL and then the “score = ads” parameter.

Here is his screenshot, you can click to enlarge it:

Then, if there are no results for the ads, it will say so. But I don’t know why Bing shows the tab if there are no ads?

And if there are ads, you will see all the ads:

Forum discussion on Twitter.