Top 5 Ways to Increase Revenue with a Net Marketing Technology Fund

Do you run an e-commerce company?

How many apps have you added to your site to improve the user experience?

A handful, you say?

Maybe too little?

It’s easy to add new plug-ins aimed at improving your customers ’user experience, increasing sales, and more.

But with so many bells and whistles, marketers can lose track of focus.

Let’s reduce the list of laundry applications in the ecosystem of your e-commerce site.

This 360-degree strategy has one goal in mind: revenue generation.

On June 1, I moderated a webinar with Bridgeline’s e-commerce product and marketing experts Shreyas Kamath, Victoria Lindsay and Jonathan Meyer.

Kamath, Lindsay and Meyer have presented key aspects of your site that help drive traffic and turn visitors into customers.

Here is a summary of the webinar.

To access the entire presentation, fill out the form.

How to assess whether your marketing strategies are successful

As a marketer, you need to find the best point among:

• Traffic.
• Conversion.
• Average Order Value (AOV).

[Get the formula that leads to success] Instant access to the webinar →

5 Ways to Increase Revenue with a Net Marketing Technology Fund

These five steps can help you reduce applications that do not contribute to your company’s overall goal.

You’ll be able to discover your best performing and discover ways to combine multiple apps into a single single data point and functionality.

1. Peek into your marketing technology

See your apps and how they relate to your new revenue strategy.

Use these questions to audit and clean up your martech fund:

• Is your martech fund in line with your current business goals?
• Do you use all the available features of your current software, applications, and tools?
• How many people in your department or company know how to use these tools?
• When were these tools added?
• What measurements are available?

[Discover next steps] Instant access to the webinar →

2. Focus on key data

When you check your martech stack, you will discover different data sets that cover other types of measurements.

But are these metrics consistent with your business goals?

Review your business goals.

Then decide if you want to focus on sessions, clicks, conversions, and so on.

Tip: By setting up Google Universal Analytics Sun, focus on viewing what you have in Universal Analytics, and then start uploading it to Google Analytics 4.

[Why you should do this?] Conduct a webinar on request →

3. Organize your traffic strategy

Auditing and completing your traffic strategy will help you better master the applications that work in your favor.

Evaluate your transport strategy by dividing it into the following categories:

• Time: Discover the best times to send traffic to your site.
• Location: Know where your audience is on the way to the party.
• Persona: Understand your ideal client.

Then focus on the technical aspects of your transportation strategy.

Sort, evaluate and organize the following into the above categories:

• SEO off the site.
  • Look at PPC.
  • See backlinks.
• SEO on the site.
  • Look at the image quality.
  • See title, meta descriptions, and content only.
• Technical SEO.

[Get details on how these work together] Instant access to the webinar →

Now determine which applications directly help you achieve the goals of your traffic strategy.

4. Identify opportunities to increase conversions

Now that you have organized your transport strategy, you will need to ask yourself:

• Are your users collaborating and performing conversions?
• Is the person behaving the way you expect?

Focus on getting the user to their destination faster with optimization:

• Search.
• Landing pages.
• Banners and marketing.
• Email Marketing.
• A / B testing.
• Repetitive user content versus new user.

[Dig deeper into each one] Instant access to the webinar →

Now decide which apps help with optimization.

Can you combine your apps into one app that does it all?

5. Analyze your shopping carts

Now is the time to increase your return on investment by increasing your average order value (AOV).

This is your chance to start creating brand loyalty and presenting other options to someone who has already indicated that they are interested.

Increase AOV by introducing:

• Personalized recommendations.
• Cross-selling.
• Up-sales.
• Rearrange the pads.

[Find out what else can increase AOV] Instant access to the webinar →

Using an app that offers these benefits to customers can help improve your return on investment.

Key withdrawals

Finding this sweet spot in your martech suite is as easy as auditing and aligning apps with your revenue goals.

Take a look at these factors and take a 360-degree approach to using only apps that really help:

• Traffic
  • SEO on the site.
  • SEO off the site.
  • Technical SEO.
  • Content.
• Conversions
  • Search the site.
  • Personalization.
  • Email Marketing.
  • Chat robots.
• AOV
  • Personalized recommendations.
  • Cross-selling.
  • Up-sales.

[Slides] Top 5 Ways to Increase Revenue with a Net Martech Fund

Here is the presentation:

Top 5 Ways to Increase Revenue with Pure Marketing Tech Stack.pdf from Search Engine Journal

Join us for the next webinar!

Local SEO: 6 Best Ways to Get Higher Quality Ratings

Are you concerned about the online reputation of your local business? Learn how to stay competitive and gain customers even before they enter your store on June 8 at 2pm CET.

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Credit for the pictures

Selected image: Paulo Bobita / search engine newspaper