Google announced a bunch of new travel ads and local features last week. These include the ability to add hotel prices directly to Google’s profile, “no-source” for Google Hotel Ads, and maximum efficiency using travel destinations.
Hotel prices for Google profile
Google said hoteliers can now add prices and availability to their Google business profile. This allows them to bypass technical spreadsheets and file uploads. “Individual hotels meeting eligibility requirements they can enter their prices directly through their Google Business Profile to participate in free hotel booking links, ”Google wrote.
Here are the steps to add this:
(1) Sign in to the Google Account used to manage your business profile.
(2) Search for your hotel with Google Search.
(3) Click Manage your prices in the booking module.
(4) Once you have confirmed the terms and conditions and confirmed the URL of the booking page, you are ready to add room prices and availability.
Boarding without feeding
Google said it supports “industry standard protocols for accessing hotels, prices and supplies online.” Google added that they should “talk to their technology providers and see if they can already link your hotel information to Google.”
Google also said it is “opening access to hotel ads by allowing advertisers to create hotel campaigns without the need for a Hotel Center account in the coming months. This means that any Google Ads advertiser will be able to show ads for We obtained the hotel’s website using prices. ”
Maximum capacity for travel destinations
Google has expanded Max Performance Max for travel destinations. Google said hotel advertisers will be able to promote their properties and increase bookings on all Google channels later this year. Maximum efficiency for travel destinations makes it easy to set up a campaign with pre-filled asset groups for each hotel property, with automatically generated images, descriptions, and videos that you can view and edit. It also extends your reach to individual search queries on Search, and promotes your hotel properties on the most effective Google advertising channels available.
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