Google: Nofollow isn’t a mitigating aspect

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said Google’s John Mueller Twitter that “nofollow isn’t a mitigating aspect.” which means while you insert the nofollow characteristic on a link, it does not reduce the price of the hyperlink, it does not attribute any benefit or fee to that hyperlink in any respect.

in the beyond, there have been some SEOs who trust that a link with out tracking on a popular web page counts or counts on some stage. John right here says again that no, it doesn’t count in which the link is, if the link has a nofollow attribute, Google received’t count number it.

this means that a nofollow hyperlink on Google.Com or WhiteHouse.Gov or wsj.Com or any without a doubt famous web site is well worth as a whole lot as a nofollow hyperlink on that web page or any junk mail website. All non-monitoring hyperlinks are worth not anything in phrases of Google’s link signals, rankings, and something else that comes from a link in Google’s set of rules.

right here are those tweets:

In brief, a nofollow hyperlink is really worth nothing in phrases of Google’s connection graph, so there may be no extra 0 suppression.

discussion board discussion on Twitter.

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