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that is peculiar, Google assessments using lighter font shade for components of the URLs displayed in seek commercials in search effects. The principle domain is consequently a solid darkish font, and the parts around it are lighter grays.
here is a screenshot of Brodie Clark posting about it at Twitter (click to increase):
I absolutely don’t adore it, however it doesn’t wonder me that Google might supply it a strive. Those small, diffused adjustments are something Google is known to check, gather information, and spot if it’s applicable to the clickthrough price.
forum discussion on Twitter.
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