Google advertisements assessments the URLs of the lighter parts

that is peculiar, Google assessments using lighter font shade for components of the URLs displayed in seek commercials in search effects. The principle domain is consequently a solid darkish font, and the parts around it are lighter grays.

here is a screenshot of Brodie Clark posting about it at Twitter (click to increase):

I absolutely don’t adore it, however it doesn’t wonder me that Google might supply it a strive. Those small, diffused adjustments are something Google is known to check, gather information, and spot if it’s applicable to the clickthrough price.

forum discussion on Twitter.