Google can also require double-checking for some business profiles

Google has up to date its report on how to verify your commercial enterprise Google commercial enterprise Profiles to upload that Google “may additionally require you to test in several approaches”. This may be associated with a few fraudulent enterprise profiles that were created the use of one of the verification strategies.

Verification methods. Google currently gives numerous approaches to affirm your business list with Google commercial enterprise Profiles. Whilst this primary began, Google simplest had a postcard technique where Google despatched a postcard and a pin to a business address. However Google has on the grounds that added a number of options, such as:

• cellphone or text
• e mail address
• Video recording
• live video call
• Postcard

Double confirmation. Google may additionally now require a few companies to use multiple verification approach. Here is a screenshot of the up to date record:

Stefan Somborac, who noticed this, said on Twitter that this will cause a “stricter verification system” and consequently “lessen faux places on Google Maps.”

Why we care. this will add extra steps for you and your clients to verify their Google business profiles, but optimistically this may reduce counterfeit enterprise listings on Google Maps. Google has not commented on this variation, so it’s far tough to know for positive why Google introduced this line, however we will all guess that it’s far associated with ensuring that the organisation is a real corporation.

you could need to permit your clients recognize that they’ll need to affirm their commercial enterprise in several approaches in case you are running with a enterprise that has no longer yet verified its Google business Profile.

approximately the writer

Barry Schwartz, co-editor of search Engine Land and a member of the SMX activities software team. He’s the proprietor RustyBrick, an internet consulting company based totally in the big apple. It also flows search engine roundtable, a popular seek engine on pretty superior SEM topics. Barry’s personal blog is known as cool animated film Barry and you can follow him on Twitter here.