Google will reject advertisements that lead to pages with intrusive marketing

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Google ads is rolling out a new policy that calls for landing pages to meet “higher ads requirements” as described through the Coalition for higher advertisements.

A exchange to Google’s target requirements coverage states that Google will reject an advert if it results in a web page that doesn’t follow better ad standards.

Google sends advertisers emails notifying them of the policy change, leaving approximately a month to make the vital updates.

the email reads:

“In October 2022, the vacation spot necessities coverage can be up to date to include a new coverage requiring vacation spot advert studies to comply with the Coalition for higher ads requirements. Destinations that incorporate advert stories that do not meet better commercials requirements will be notified thru the ad experience report, and all commercials that lead to such locations could be disapproved.”

in case you use Google ads, this new policy way you need to be extra careful approximately the pages human beings land on.

Google doesn’t need advertisers to ship humans to pages that comprise intrusive or annoying advert reviews.

Your touchdown pages may also already meet higher advertisements requirements, particularly if they’re optimized for Google’s page experience replace.

if you’re now not certain whether your landing pages meet the requirements, Google will allow you to recognise within the ad revel in record.

advertisements that don’t meet better commercials requirements are as follows:

  • Pop-up commercials
  • Autoplay video advertisements with sound
  • advertisements that prevent visitors from viewing the main content
  • Prestitial and posttitial ads with countdowns
  • large sticky commercials that stay at the web page as the tourist scrolls
  • ad density greater than 30%
  • Blinking animated commercials

an excellent rule of thumb – if an advert disrupts a traveller’s browsing revel in, it is almost clearly towards the standards of higher ads.

source: Google’s advertising policies, Coalition for higher commercials

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