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More companies and social media platforms rely on digital creators to increase brand awareness, revenue and engagement, making digital content creation popular among marketers and creators alike. But what exactly is a digital creator and how can you become one? In this blog we will explore what a digital creator is, the difference between being a creator and an influencer, and how to get started creating content.
- Find your niche.
- Gather the materials you need.
- Create.
- Set SMART goals.
- Be organized and stick to a consistent schedule.
- Be active on social media.
- Take advantage of monetization opportunities.
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What is a digital creator?
A digital creator is someone who creates content on digital platforms. Content can be videos, photos, graphics, blog posts or other forms of media – and platforms can be YouTube, TikTok, Instagram, Twitter, a website or any digital space.
Often appointed content creators, digital creators create content designed to engage audiences. Engaging content can take the form of TV show reviews, tutorials, or daily vlogs. But no matter what their content is, a digital creator needs to create high-quality and engaging material – it’s their job, after all.
Although the two may overlap, digital creators are not the same as influencers. Influencers are social media personalities whose content is supposed to influence their followers to do or buy something.
Typically, the influencer earns a percentage of sales or receives some other incentive. Digital creators you can influence their audience, but that is not the purpose of their content. The purpose is to educate, entertain and engage people.
How to be a digital creator
There’s no single way to get started as a digital creator, but if you follow the tips below, you can set yourself up for success.
1. Find your niche.
You need to have a clear niche market for several reasons. First, it will be difficult to attract a loyal audience if your content is too broad, as the audience will not know what content to expect from you. Second, having a specific niche will help you stay focused and consistent. If you hit a mental block and aren’t sure how to proceed, you can go back to your niche and remember why you’re creating content in the first place.
For example Therapy for black girls is a niche podcast that focuses on mental health as it applies to black women and the specific issues they face. This niche attracts a loyal audience that wants this kind of content. It also keeps the podcast focused on its goal of providing black women with mental health advice and resources.
2. Gather the materials you need.
Once you know what kind of content you want to create, it’s time to gather the equipment you need, such as a microphone, camera and lighting. Just remember – you don’t need to splurge on the most expensive materials to get started, especially if you’re new to content creation.
For example, if you want to start a YouTube channel, you can probably avoid using a smartphone camera while saving money and buying a better quality one. Natural sunlight from a nearby window can be quite suitable for lighting. If you need a microphone, Amazon has a variety of microphones that are as cheap as $10.
Not only is it perfectly fine to use more affordable gear at the beginning of your creative journey – it’s also smarter. You wouldn’t want to spend thousands of dollars on equipment only to find out that you don’t enjoy creating content enough to stick with it.
3. Create.
Now that you know your niche, understand what kind of content you want to create, and have the right equipment — it’s time to start creating! Don’t be discouraged if your content isn’t perfect at first. The best way to get better is to keep doing it.
Track your creative process and record what works and what doesn’t. For example, you may find that shooting early in the day is better than shooting in the evening because you have more natural light for a longer period of time. Whether you’re podcasting, posting on YouTube, or writing a blog, go back and evaluate your work so you can get better with each post.
4. Set SMART goals.
One of the best ways to improve as a digital creator is to set goals. For example, your goal as a podcaster might be to increase your listenership by 30% over the next year. To help you set the right goals and stay focused during your creative journey, set them SMART goals.
SMART goals are:
- Concrete, clear and precisely defined.
- Measurable and trackable with numbers – like the podcaster example.
- Achievable, which requires being honest about what you are capable of doing.
- Realistic and suitable for your general purpose.
- On time and includes a target date to complete the goal.
SMART goals are more likely to be achieved because they serve as a blueprint for achieving your ultimate goal as a content creator—whatever that goal is for you.
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5. Get organized and stick to a consistent schedule.
To keep your audience engaged, they need to know they can expect quality content from you on a regular basis – so it’s important to have a consistent schedule. Consider strategies such as shooting content in batches and scheduling content over a period of time. For example, you can shoot five TikTok videos in one day over the weekend and schedule them to be posted individually over the next week.
When it comes to organization, some digital creators excel with physical planners and calendars, but there are also apps and digital tools that can keep you on track. One tool that is popular among digital creators is I sing — an app that lets you write, plan, organize your content, and coordinate deadlines all in one place.
6. Be active on social media.
No matter what kind of digital creator you are, you need to be active social media to present his work to as many people as possible. Being active can be as simple as responding to comments on your social media posts.
You should also create graphics, videos, polls, and other unique social media posts to increase engagement and interact with your followers. For example, you can post short clips from your YouTube videos to TikTok or Instagram Reels. You can also create video content for your podcasts to promote a special guest.
7. Take advantage of monetization opportunities.
Platforms like YouTube, TikTok, Pinterest, Twitch and Instagram offer paid opportunities for creators who have a certain number of followers and engagement. Track your progress on these applications to see if you are or are close to being eligible. Other ways to make money as a creator are through brand partnerships, sponsorships, and collaborations.
If brands aren’t reaching you organically, then create a press kit that includes information about your content, follower count, social media and engagement — and start reaching brands yourself.
The journey to digital content creation looks different for everyone, but using the tips above to get you started will help you navigate your way. With proper planning and goal setting, you will know what kind of digital creator you want to be and how you can grow over time.
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