Google news: ‘useful content material replace’ Coming


Google has announced a new algorithm update for next week.

According to Google, the start and end of the rollout will be announced via its Twitter account. Estimated duration of two weeks.

With the Useful Content update, Google is introducing a new ranking signal for evaluating the quality of website content on all pages. The update will initially be rolled out to English search engine results pages (SERPs), with other languages ​​to follow.

This algorithm update prioritizes content that is primarily written for readers and meets their informational needs. Content deemed written for search engines and offering no value to users will be devalued.

“The goal of a helpful content update is to better reward content that visitors feel they had a satisfying experience with, while content that doesn’t meet visitor expectations won’t perform as well.” – Google

The new ranking signal is weighted and affects websites differently. Sites affected by the update can expect to see the impact for months to come. If your site is affected, Google recommends removing low-quality content.

The Useful Content Update is part of a larger project by Google to encourage website owners to focus on useful, user-centric content.

The types of content that Google has rated as valuable

With its Twitter announcement, Google is also announcing a blog article which shares more details about the update and helps you discover valuable content. The following points can help you gauge what content Google values.

  • Your business or website’s existing or intended audience would find this content useful.
  • Your content clearly demonstrates your first-hand expertise.
  • Your website has a primary purpose or focus.
  • After reading your content, users learned a lot of information to achieve their goal.
  • Readers feel they had a satisfactory experience.
  • Follow the guidelines for basic updates and product reviews.

EAT is increasingly important: 5 tips for implementation

With the principles of EAT, Google has been focusing on high-quality content since 2018. Three rating factors also seem to play a key role: expertise, authority, and reliability in the upcoming update of useful content.

What is the best way to implement EAT?

1. Focus on your key topics

Are you an expert in a certain field? Then you need to choose the topics carefully and process them thoroughly. Create specific and unique content that offers real added value to your users. In this way, you will be recognized as a reliable and relevant source of information that users trust.

2. Answer your users’ questions

Users come to your website looking for answers to a problem or question. Be responsive with your content and provide answers that help your users.

3. Focus on quality and timeliness

Quality content is essential to achieving good rankings. But it’s just as important to keep your content up to date. So check your content regularly and set the date of the last update.

4. Strengthen your brand

Building your brand in a long-term and sustainable way is a signal to build trust. Strategic content and media sites with high reputations or established industry authorities are good models for strong brand profiles.

5. Build trust

Adding seals of approval or quality to your site (such as press or professional association certifications), integrating social media channels, specific contact persons, and using HTTPS encryption builds trust among your users.

To learn more about EAT, read our blog article.

Quality content wins again

Google’s update shows once again that those who rely on high-quality content are ranking well. Valuable content that excites users and offers them an ideal experience generates more traffic, more sales and strengthens the success of your entire business.

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