The way to promote Your YouTube Channel [+ Tips from HubSpot’s YouTube Team]

in the early days of YouTube, there weren’t an entire lot of YouTubers or manufacturers creating content at the platform, so it changed into an awful lot less complicated for content creators to face out. Fast forward to 2022, and there are now roughly 15 million lively content creators on YouTube pumping out 500 hundred hours of content material each minute.

With that in thoughts, you are likely thinking a way to sell your YouTube channel so that it sticks out above the relaxation. And what sort of will promoting value? Fortuitously, there are numerous tools, recommendations, and hints you could use to sell your YouTube channel without having to spend a variety of money — or any money at all.

in this blog, we will discover a number of my preferred, no-cost techniques to sell a YouTube channel.

1. Create compelling content.
2. Use key phrases for your headlines, descriptions, and tags.
3. Use hashtags.
4. customise your thumbnails.
5. put up frequently.
6. promote your channel on social media.
7. promote your channel on forums.
8. construct a network.
9. Run a contest.
10. cross-promote your movies on YouTube.
11. Collaborate with different creators.
12. Create playlists in your YouTube movies.
13. Embed your YouTube movies.
14. Livestream.
15. add a YouTube widget for your website.

how to sell Your YouTube Channel without spending a dime

i’ve my very own YouTube channel wherein I talk approximately anime, and when I first were given started I genuinely did now not have money to spend on expensive commercials or high-priced equipment to develop my channel. So, I did lots of the subsequent to locate my audience, and that i saw growth quite quick:

1. Create compelling content.

there are many strategies you may use to draw visitors on your channel, however none of these procedures can make up for lackluster content material. The truth isn’t any one wants to get invested in content material that isn’t desirable.

a major key to attracting an audience and inspiring them to subscribe is to create compelling content so as to preserve them coming back for greater.

seasoned-Tip: have a look at other installed content material creators in your niche for thought. What do you revel in maximum approximately their movies, and what would you do in a different way? Use your answers to help you figure out the kind of content material you need to make.

2. Use key phrases to your headlines, descriptions, and tags.

hundreds of heaps of films are uploaded to YouTube each day. To ensure your films attain your target market, you need to contain keywords into your headlines, descriptions, and tags.

There are free gear like Google keyword Planner, which may be accessed out of your Google advertisements dashboard. Don’t worry — you do not ought to run commercials to apply it. All you want is a Google account.

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seasoned-Tip: one of the only ways to locate the right key phrases without using any equipment is to enter your video’s subject matter inside the YouTube seek bar, and use the autosuggest to find phrases and phrases you ought to contain into your content material.

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three. Use hashtags.

you may additionally use the key phrases you located to create hashtags in your videos’ titles and descriptions. Your video’s content may additionally inspire thoughts for a hashtag. For instance, maybe you interviewed a famous visitor for your channel — that guest’s call may be used as a hashtag to attract their fans to your content material.

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seasoned-Tip: study other YouTubers for your area of interest to look what hashtags they are using so that you can discover the right ones on your content.

four. Customize your thumbnails.

The thumbnail of your video serves as your video’s first impact — and all of us realize you never get a 2nd threat at a first affect. To grab visitors’ interest, create a completely unique, appealing thumbnail that will compel them to click on in your content material.

YouTube thumbnails that stand out generally consist of a combination of the following:

• superb snap shots
• A face (human beings certainly awareness on faces when it comes to pictures)
• brilliant contrasting colors
• motion shots
• ambitious text of no extra than six words

pro-Tip: For my very own YouTube motion pictures, i exploit Canva’s free YouTube thumbnail tool. With Canva, the thumbnail templates are already the proper dimensions and there are heaps of amusing stickers, bold fonts, hues, and heritage snap shots to choose from. Plus, i can add my own photographs from my smartphone or computer to the template.

5. Put up often.

Consistency is essential while attracting ability subscribers on your channel. While you post regularly and continually you may advantage credibility along with your target market due to the fact they recognize you will usually hold the best content material coming. To begin, attempt posting a brand new video every two weeks and eventually work your way to a couple of times a week.

pro-Tip: you could additionally use YouTube Analytics to tune the times and instances your target market interacts along with your content material the most. As an instance, in case you notice your motion pictures get the most perspectives while posted on Saturdays at 12 p.M., you are going to need to have movies published round that time to get the most engagement.

6. Sell your channel on social media.

The news director of a tv station I worked for could constantly say this approximately selling content material: “If it is no longer on social media, then it would not exist.” preserve this in mind when promoting your YouTube channel.

you can put out fantastic content, have an appropriate thumbnail, and use all the proper key phrases — however if you do not promote your content material on social media, you’re dropping out on a doubtlessly big target market.

to attract anime fans to my channel, I commenced a Twitter account and started the use of the #anitwt and #AnimeAfterDarkCH hashtags each time I tweeted about my movies. “Anitwt” is short for “Anime Twitter,” and is used to assist anime fans hook up with other lovers at the platform.

#AnimeAfterDarkCH is a hashtag used for a weekly Twitter space geared in the direction of Black anime fanatics. Now after I test my YouTube analytics, I often be aware approximately eighty% of my perspectives come from Twitter users.

HubSpot’s Senior manager of advertising Essie Acolatse also suggests developing motion pictures to go-promote on specific systems.

“Make shorter bite length versions as teasers for different systems. These teasers must in shape the fine video format for that platform, and should be attractive sufficient to make the viewer want more,” she said. “it’s frequently times difficult to get humans to leave the platform they’re already on, however taking benefit of your different social systems can assist power views in your channel.”

pro-Tip: Use social media to follow and hook up with content material creators, figureheads, and other prominent humans in your area of interest. This can assist you locate online communities that correspond with your area of interest and can help disclose your channel to the proper audience.

7. Promote your channel on boards.

on-line forums like Reddit are superb locations to promote your channel. Simply remember that many boards have “no promotions” policies — but you may get around them with a bit bit of tact. Make sure which you’re contributing value to the communication and that your posts do not come off an excessive amount of like commercials.

as an instance, shall we embrace you are a style YouTuber and you observe a Reddit discussion board discussing thrift store fashion — a topic you’ve got covered for your channel. Rather than replying with “howdy, take a look at out my YouTube channel about style.” you can say:

“it’s a truely cool angle! I like thrifting and in fact made a YouTube video with a few first rate hints on the way to find the fine objects at thrift shops. You can test it out if you’re looking for recommendation.”

then you would link in your specific video.

seasoned-Tip: Be an lively contributor to those boards even while you do not have new content to promote. Doing this adds fee to the communique and suggests which you’re trying to be useful instead of just plugging your channel.

8. Build a community.

Use your YouTube to set up yourself as an authoritative voice on your niche and to create a space for humans with shared interests. The handiest (and loose) manner to do that is to virtually have interaction along with your target audience. Respond to comments through sharing extra precious information.

some YouTubers can even shout out new subscribers of their movies. You can also ask commenters for recommendations in your subsequent subject matter and supply them some reputation for contributing.

pro-Tip: if you have greater than 500 subscribers, you can take advantage of YouTube’s “community” characteristic. This option permits creators to interact with their target audience between uploads via fame updates, polls, and GIFs.

nine. Run a contest.

walking a competition is an effective way to draw new subscribers, but you will need to ensure the competition draws folks who are absolutely inquisitive about your niche and no longer just the prize.

To do this, ensure the prize is something linked on your subject matter. As an example, if I were to run a contest to attract anime lovers, a good prize would be free anime merchandise or a present card to anime apparel retailer Atsuko.

seasoned-Tip: be sure to promote your contest on social media and in on line forums every time feasible.

10. Cross-promote your motion pictures on YouTube.

In each YouTube video I submit, I always take advantage of the platform’s “playing cards” feature. this feature lets in you to sell a video throughout distinctive movies to your platform. This works by posting a small icon on the corner of your video that hyperlinks to any other video or playlist. You could set the length for a way lengthy you need the card to appear. Beneath is an instance of what a card looks as if:

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any other way to cross-promote your videos is to include an quit display screen. Have you ever watched a YouTube video and saw clickable ads for other videos appear within the very last 10 seconds? That’s an cease display screen, and it encourages visitors to discover greater of your content material and subscribe.

Acolatse also suggests the use of YouTube Shorts.

“those bite size video versions for other structures also can be used as YT shorts,” she said. “YT is investing a whole lot of cash into shorts and due to the fact that feed reaches a extraordinary audience, it’s a first-rate way to boost engagement in your general channel. Make sure these shorts hook viewers in in the first couple of seconds and lead them to very compelling.”

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seasoned-Tip: every time I add a new video, I usually use playing cards and the give up screen to hyperlink lower back to my previous video. This will give your older content material a 2d existence and a chance to advantage new views.

eleven. Collaborate with different creators.

that is some other form of cross-promoting that is beneficial to all events worried and can assist amplify your attain. For a successful collaboration, discover a YouTuber whose target market overlaps with yours.

for example, in case you’re a fitness professional, you can collaborate with a content writer who additionally focuses on workout or vitamins. As soon as you realize who you want to work with, reach out to that character, and also you two can plan on how you’re going to make a unique video for each of your channels.

“this is one of the first-rate organic ways to develop. Their target audience will get a danger to see you and your audience can see them,” Acolatse said. “developing content material with different creators which have a similar area of interest and following length as you could help you get additional views on your content.”

seasoned-Tip: now is the time to apply the connections you have made on social media to scope out the first-class collaborator.

12. Create playlists to your YouTube videos.

The greater films you create, the tougher it will likely be for viewers to navigate your channel. developing playlists organizes your content material into precise classes, and allows viewers to binge your paintings. Playlists will help visitors locate the relevant content they may be searching out to your channel, and they will be much more likely to subscribe after they end binge-watching your motion pictures.

seasoned-Tip: preserve in mind your playlists whilst creating content. Ask your self the way you’d categorize the video and what playlist it might fit into.

thirteen. Embed your YouTube movies.

when you have a blog or internet site, embedding your YouTube movies in your blog content or product web page is a extremely good way to enhance conversions and entice subscribers for your channel. Having an editorial or website connected in your video can also assist it rank better in search engine consequences.

pro-Tip: make sure to use key phrases on your blog or web site’s content material as nicely to assist humans find your web site and, in flip, your YouTube video.

14. Livestream.

With the upward thrust in recognition of livestream systems like Twitch, livestreaming content is a trend that doesn’t appear to be going anywhere. TikTok, Instagram, and facebook have all integrated live-streams into their systems — and YouTube is not any special. A few methods you could use YouTube live encompass:

• Q&As
• Webinars
• stay tutorials
• Product demonstrations

gamers will often livestream themselves playing the today’s video video games and artists will now and again livestream themselves completing a venture.

pro-Tip: don’t be too involved about perfection when it comes to your livestream. One of the most important draw-ins of livestreams is that nobody is aware of what will appear live. All of it just provides to the amusing and creates a more non-public courting with your followers.

15. Add a YouTube widget for your website.

by including a YouTube widget to the footer or sidebar of your internet site, all people who visits your web page will be capable of see and have interaction together with your films. This may turn web page clicks into views to your content. It’ll also inspire interested traffic to join your channel.

pro-Tip: Many internet site-web hosting platforms have their very own loose YouTube widgets you may effortlessly embed onto your website.

selling your YouTube channel doesn’t must be a financial legal responsibility. As you may see, there are numerous ways to increase your target audience attain, discover your niche, and sell your content totally free. Now which you have some unfastened promotional thoughts, you’re ready to craft the precise advertising plan to develop your channel.