An update to Google’s “useful content” algorithm is about to begin.

Google has announced that next week it will release a new algorithm update called update useful content. It aims to boost content written for people and devalue content written primarily for SEO.

Unlike the recent product review update which targets certain types of pages, the update is useful content throughout the site. That means it can make an impact all sides.

It also presents an update of useful content new signal It will be used by Google to rank web pages.

Although Google warns about these algorithm changes, a week is not a long time to prepare. However, you could argue that all websites should be written for humans.

Here is all the information currently available.

Google update useful content

Google made this announcement on Twitter today:

“Next week we’re launching a ‘useful content update’ to better ensure people see more original, useful content written by people for people, rather than content made primarily for search engine traffic.”

The tweet is linked to a blog article with more information, including details on how sites can continue to thrive after rolling out a useful content update.

What makes an update useful?

This update introduces a new ranking signal that will negatively impact sites that publish large amounts of content with little value, low added value, or are not helpful to searchers.

“Any content—not just junk content—on sites that are found to have a relatively high amount of junk content in general is less likely to do well in Search, assuming there’s other content elsewhere on the web. which is better to display. For this reason, removing useless content can help your other content rank.”

What should I do if a useful content update affects me?

If you are caught updating useful content, Google advises that you remove the useless content from your site.

Sites affected by the update may find the effects last for months, Google says. Google’s blog post continues:

“Our classifier for this update runs continuously, allowing it to keep track of newly launched sites as well as existing ones. Since it finds that the useless content has not returned in the long term, the classification will no longer apply.”

Other notes on Google’s useful content update

Finally, a few final notes on a useful content update:

• Updating is not a manual action. The process is automated using a machine learning model.
• Content aimed at people can still rank, even if it’s posted on sites with a lot of useless content.
• The signal is weighted, which means that some sites are affected more than others.
• For starters, only searches in English will be affected.

Source: Google

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