The way to Create an ebook From start to complete [Free Ebook Templates]

gaining knowledge of the way to create an e-book may be overwhelming. Not simplest do you have to write the content material, but you furthermore mght need to design and layout it right into a expert-searching record that humans will want to download and read.

you may already be familiar with fiction or non-fiction ebooks, but what precisely is an e-book in the advertising and marketing industry, and why do they supply such brilliant results for entrepreneurs?

in this put up, you’ll research:

allow’s get started.

36 loose ebook Templates – download Now

download HubSpot’s 36 loose ebook templates to create an ebook on PowerPoint, Google Slides, or Adobe InDesign.

ebook advantages

In 2021, e-book sales extended 38% for publisher HarperCollins, following a trend of multiplied revenue income for the company. Even though that is a photograph of one writer’s fulfillment, it speaks to a more giant motion toward virtual content intake among entrepreneurs.

Lead magnets are available in many bureaucracy, but the e-book nonetheless reigns ideally suited. They give the reader:

• In-depth virtual content material in an environment in large part overrun with short headlines and soundbites
• visual facts that compliments the editorial content material
• On-call for access to the ebook content

Your enterprise advantages from publishing an e-book, too. Turning a earnings, acquiring new customers, generating buzz, and becoming an industry concept leader are only some benefits of this sort of content.

let’s consider, however, which you have a excellent blog complete of long-form content. Why in the world might you want to offer your readers an e-book? Is it even worth some time?

right here are a few advantages ebooks offer content creators:

• not like long-shape published courses purchased in-store or shipped, an e-book is without delay reachable every time you’re geared up to read.
• you can placed it behind an choose-in or “gate,” incentivizing your internet site traveler to emerge as a lead in the event that they want the data.
• In some methods, ebooks have design skills like in-intensity charts, graphs, and full-page pictures, which you could now not be capable of gain to your weblog.
• After the preliminary advent of the e-book, you could distribute the record a large number of instances with out a additional manufacturing fee. In addition they have no related transport charges.
• you could embed links to other media inside the e-book file, encouraging the reader to engage with your content material similarly.

perhaps more importantly, ebooks provide numerous benefits on your audience:

• Ebooks are incredibly portable and can be stored on many devices without any associated bodily garage area.
• The reader gets the selection to print the ebook out in the event that they want to eat the information in a traditional bodily layout. In any other case, the digital layout is environmentally pleasant.
• Ebooks are more reachable, giving readers the capacity to increase font sizes and/or read aloud with text-to-speech.
• they’re additionally effortlessly searchable if the reader is looking for something precise.

moreover, with lead technology being the top intention for content material advertising, ebooks are an crucial part of a successful inbound marketing program.

on this put up, we’re going to stroll you via the ins and outs of creating an e-book by way of, nicely, growing an ebook. And if you’re involved approximately your missing design talents, we’ve were given you blanketed.

got your loose ebook templates? Prepared to make an ebook? Super — permit’s get to it.

What ebook report layout have to you use?

Ebooks may be saved in one in all several codecs. depending in your cease-user, although, you would possibly discover a use for any of the following document sorts:

PDF

PDFs are probable the maximum famous document type. The “PDF” extension stands for “transportable report layout,” and is first-rate for ebooks which are supposed to be study on a pc (virtual entrepreneurs, you’ll need to keep in mind this one). We’ll speak extra approximately the way to save your e-book as a PDF later in this text.

EPUB

This file type stands for “electronic publication,” and is a greater flexible ebook layout. By way of that, I mean EPUB ebooks can “reflow” their textual content to evolve to diverse cell devices and capsules, allowing the e-book’s text to move on and stale distinct pages based totally at the device’s length on which a consumer is studying the e-book. They are mainly beneficial for viewing on smaller monitors, including smartphones and the nook from Barnes and Noble.

MOBI

The MOBI layout originated from the Mobipocket Reader software program, which become purchased by means of Amazon in 2005 but was later shut down in 2016. But, the MOBI report extension stays a famous ebook format like minded across the essential e-readers (except the corner).

while the format has some limitations, including now not assisting audio or video, it supports DRM, which protects copyrighted cloth from being copied for distribution or considered illegally.

more recent Kindle formats are primarily based on the authentic MOBI document types.

AZW

that is an ebook document kind designed for the Kindle, an e-reader device by means of Amazon. But, customers can also open this report layout on smartphones, pills, and computer systems.

ODF

ODF stands for OpenDocument format, a record type meant broadly speaking for OpenOffice, a chain of open-supply content advent programs much like Microsoft office.

IBA

IBA is the proprietary e-book layout for the Apple iBooks writer app. This format does assist video, sound, photographs, and interactive factors, but it’s far most effective used for books written in iBooks. It isn’t compatible with other e-readers.

records Visualization a hundred and one: how to design Charts and Graphs [Free Download]

Ebooks can increase the visibility and credibility of your commercial enterprise at the same time as positioning your emblem as a notion chief in your industry. However, those ebooks can on occasion be difficult to put in writing, even though they offer many benefits.

here are a few confirmed suggestions to help you write exquisite ebooks.

1. Choose a subject that fits your target market’s needs.

bear in mind: The goal of your e-book is to generate leads to your sales group, so pick out a topic with a view to make it clean for a prospect to move from downloading your ebook to having a conversation along with your sales team.

this means your ebook shouldn’t deviate a great deal from the subjects you cover to your other content distribution channels.

instead, it’s your possibility to do a deep dive into a subject you’ve handiest gently protected until now, however something your target market desires to learn greater approximately.

for example, in listening to income and customer calls here at HubSpot, i have learned that growing ebooks is a huge impediment for our target market, who are marketers themselves. So if i will offer not most effective this weblog post however resources to make ebook introduction less complicated, i’m focusing on the right subject matter to be able to certainly cause a sales conversation.

here are some sample e-book titles to take into account to get your creative juices flowing.

• X nice Practices for [Insert Industry/Topic]
• An introduction to [Insert Industry/Topic]
• X not unusual questions about [Insert Industry/Topic] answered
• X [Insert Industry/Topic] records For higher selection-Making
• analyze From The high-quality: X [Insert Industry/Topic] professionals share Insights

(be aware: update “x” with the suitable number.) you may also use our free blog topic Generator tool to develop extra thoughts. Maximum weblog subjects can be comprehensive enough to function longer-shape ebook topics.

For this blog publish, i will use the PowerPoint version of template from our series of five loose ebook templates. Thru every segment of this submit, i will provide a aspect-through-aspect of the template slide and how I custom designed it.

underneath, you will see my customized cowl with my sales-applicable ebook topic. For help with writing compelling titles for your ebooks, take a look at out the guidelines on this blog post.

2. Define every chapter of your ebook.

The advent on your e-book need to set the stage for the ebook’s content and draw the reader in.

what will you cover on your ebook? How will the reader advantage from reading it? For hints on the way to write an powerful advent, check out this put up.

some e-book creators say that an e-book is actually a collection of weblog posts stitched together. Even as I agree you have to deal with every bankruptcy as an man or woman blog publish, the chapters of your e-book must also go with the flow fluidly from one to the other.

The best way to outline your ebook is by using considering it as a crash path on the income-relevant topic you chose. In my example of making an ebook, I understand I need to cowl a way to:

• Write effective copy
• layout an e-book
• Optimize ebooks for lead era and promotion

whilst my example has a few chapters, remember that your e-book does not need to be prolonged.

here’s a golden rule to follow regarding e-book duration: Write what is wanted to educate your target audience about your chosen subject matter effectively.

in case your e-book requires five pages, outstanding! If it calls for 30 pages, so be it. Just do not waste phrases questioning you need to write a lengthy ebook.

allow’s now pass directly to the actual reproduction you are writing.

3. Break down each chapter as you write.

Get writing! Here, you may technique every bankruptcy the manner you might write a protracted blog publish — with the aid of compartmentalizing every bankruptcy into smaller sections or bullet factors, as shown within the photograph beneath.

This facilitates you write virtually and genuinely, in preference to the use of sophisticated language to bring every point. It’s the best manner to educate readers and assist them recognize the brand new cloth you’re imparting.

make sure to keep a regular structure throughout every bankruptcy, as well. This enables you establish natural transitions between every bankruptcy so there’s a clean development from one bankruptcy to the following (genuinely stitching blog posts collectively can rob you of this first-rate).

these practices ought to keep real for all of your other advertising efforts, such as electronic mail advertising and marketing, name-to-action creation, and landing web page improvement. “clarity trumps persuasion,” as Dr. Flint McGlaughlin of MECLABS frequently says.

need to make sure you’re keeping your ebook thrilling for readers? Right here are some key tips to hold in mind:

• Use key phrases within the identify that emphasize the fee of your offer. Examples include adjectives like “awesome,” “splendid,” or “remaining.”
• hold your layout regular, so you create a mental model for readers and decorate their knowledge of the fabric.
• whilst suitable, use formatting — like bulleted lists, bold text, italics, and font size changes — to draw human beings’s eyes on your maximum essential content material or emphasize specific points you need readers to remember.

4. Design your ebook.

Our downloadable e-book templates are presented in each PowerPoint and InDesign. For this example, we will display you how to do it in PowerPoint, for the reason that greater human beings have access to that software. (if you want a refresher, right here’s a amateur-friendly manual on how to use PowerPoint.)

We handiest have one “bankruptcy web page” within the template (slide 3). To create extra bankruptcy pages, or any pages really, genuinely right-click the slide and select replica Slide. This could make a duplicate of your slide and let you drag it to its proper place in your ebook thru the sidebar or Slide Sorter phase of PowerPoint. You may then customise it for any next chapters.

5. Use the proper shades.

preferably, our free ebook templates might magically match your emblem hues. However they possibly don’t; that is wherein you get to truely personalize your paintings. But, due to the fact ebooks provide greater actual property for shade than your emblem or website, it is precise to bear in mind secondary colorings within your brand’s color palette. Ebooks are where this colour scheme can truly shine.

To learn how to upload your emblem’s hues to PowerPoint, check out this blog post. That manner, you could customise the shade scheme in our e-book templates to healthy your emblem!

6. Comprise visuals.

pics and photos in ebooks are hard to get right. The key to creating them in shape well is to think of them as complementary on your writing. Whether you add them during or once you’ve finished writing your e-book’s reproduction, your visuals should serve to highlight an essential factor you’re making or deconstruct the that means of a idea in an clean-to-apprehend, visual way.

pics shouldn’t just be there to make the e-book clean at the eyes. As a substitute, they should be used to decorate the reader’s understanding of the cloth you’re overlaying. In case you want assist collecting visuals, we have 3 sets of loose inventory photos that could help you alongside the manner:

And in case you’re compiling a statistics-heavy ebook, you may need to down load our unfastened facts visualization ebook for pointers approximately designing compelling charts and graphs to your content material.

7. Spotlight rates or stats.

any other manner to enhance your e-book is via highlighting fees or stats inside your layout. Just be sure the quote or stat you’re the usage of simply provides fee to the content material.

whether or not you’re emphasizing a quote or adding a visible, maintain all of your content material inside the equal margins. If your reproduction is continually one-inch indented on your page from both the left and proper sides, maintain your designed factors aligned the usage of that identical spacing.

8. Vicinity suitable calls to action within your ebook.

Now that your content is written and designed, it is time to optimize it for lead technology, reconversion, and advertising.

reflect onconsideration on how you bought here — you clicked on a name-to-motion (CTA) in an e mail, on a social media submit, or somewhere else. A CTA is a hyperlink or visual object that entices the vacationer to click and arrive at a landing page a good way to get them in addition engaged with your organisation.

when you consider that your e-book readers have likely converted into leads to get their arms for your e-book, use the CTAs within your ebook to reconvert your readers and propel them in addition down your advertising funnel.

for instance, a CTA can result in another provide, your annual convention’s registration web page, or maybe a product page. Relying on what this next motion is, CTAs may be an in-line rectangle or a full-web page teasing the subsequent offer (see both pix beneath).

To hyperlink the CTA to your e-book (or any photograph or textual content on your ebook) for your destination URL, certainly visit Insert >> hyperlink in PowerPoint.

we have even designed 50 customizable calls-to-action in PowerPoint you can download and use to your ebooks. you may snatch them right here.

Now, we do not have a devoted CTA template slide within the PowerPoint ebook templates … However it’s still simple! You simply must reproduction the Header/Subheader slide and customise the reproduction or upload pics as wanted. You can also visit Insert >> New Slide and work from there.

9. Convert it into a PDF.

as soon as you’ve got finished writing your e-book — CTAs and all — it’s time to convert it to the proper file type, so it’s transferable from you for your recipient.

to transform your ebook to a PDF, click on document >> shop As inside the e-book template you’ve got open. Then, below record format, select PDF and select a vacation spot to your computer for this new report.

Why can’t you simply attach what you need to a touchdown page and be achieved with it? Word documents, PowerPoints, and similar templates are ideal for growing your ebook but no longer for delivering it. Because these templates are editable, the contents of your ebook are too effortlessly corrupted, distorted, or maybe lost while transferring out of your pc to the hands of your destiny leads. It is where PDFs are available in.

you’ve visible those letters on the quit of files earlier than. Brief for transportable report format, the .PDF document type essentially freezes your ebook so it is able to be displayed certainly on any tool. A popular opportunity to PDFs is the .EPUB file kind. See a comparison of EPUB to PDF here.

10. Create a devoted landing page to your e-book.

Your e-book should be available for down load through a landing web page on your web page. A landing page is a web web page that promotes/describes your offer and offers a form that visitors want to fill out with their touch facts to get entry to your e-book. This is how you can convert your visitors into commercial enterprise leads that your income team can in the end comply with up with.

for example, you went via this landing web page to access this e-book template.

if you’re nevertheless not positive the way to get started out, down load this unfastened e-book to analyze greater about optimizing your landing pages for conversion.

11. Promote your e-book and tune its success.

as soon as your landing web page is ready, you could use that vacation spot URL to sell your e-book across your advertising and marketing channels. Here are 5 approaches you may do that:

• advertise your new e-book to your internet site. As an example, feature a CTA or link on your offer’s landing web page in your resources page or even your homepage.
• sell your e-book through your blog. For example, do not forget publishing an excerpt of your ebook as a weblog put up. Or write a separate weblog article at the same topic as your e-book, and hyperlink to it at the give up of your submit the usage of a name-to-movement to inspire readers to maintain studying. (notice: This very weblog publish is an appropriate example of the way to sell a suggestion you created with a weblog post.)
• ship a segmented e mail to contacts who have indicated an interest in receiving gives out of your enterprise.
• Leverage paid marketing and co-advertising and marketing partnerships that will help you sell your ebook to a new target market.
• submit posts to social media with a link for your e-book. You could also boom social shares through creating social media share buttons within your e-book, consisting of those at the bottom right of this e-book.

After your content is launched and promoted across your marketing channels, you’ll additionally need advertising and marketing analytics to measure your live product’s achievement.

for example, you need to have touchdown web page analytics that offers you insight into how many people downloaded your ebook and transformed into leads and closed-loop analytics that display how many of the ones humans ultimately converted into possibilities and customers on your business.

And with that, we’ve constructed an e-book, folks! You could test out the packaged model of the instance I built here:

After your content is released and promoted across your advertising channels, you’ll want to have advertising and marketing analytics to measure your ebooks’ fulfillment. For example, have landing web page analytics that offers you insight into how many human beings downloaded your e-book or display how many of those downloaders transformed into opportunities and customers for your business.

e-book thoughts

So, what ought to you write about to your ebook? I will solution that query with any other question: What do you need your readers to get out of this e-book? To pick out an e-book concept that suits your audience, do not forget the kind of e-book you are looking to create. Right here are some ideas.

New research

carrying out an test or commercial enterprise survey? This is a high-quality way to increase proprietary knowledge and emerge as a idea chief to your industry. However how can you percentage your findings with the those who care approximately it? Create an e-book that describes the experiment, what you supposed to discover, the consequences of the experiment, and what these findings suggest to your readers and the market at massive.

Case have a look at

humans love achievement testimonies, particularly if these human beings are at the fence about purchasing some thing from you. When you have a customer whose enterprise you’re particularly proud to have, why not tell their story in an e-book?

e-book case studies display your customers that different humans accept as true with you and have benefited from your service or product. To your ebook, describe what your patron’s task changed into, how you related with them, and how you were capable of help your customer remedy their challenge and end up successful.

Product Demo

The greater complex your product is, the greater records your customers will want to apply it effectively. If your products or services has many use instances or it’s tough to set up by myself, dedicate a short e-book to displaying human beings the way to make the most out of it.

as an instance, within the first section of your e-book, you can give an explanation for how to release your products or services. The second one section can smash down the person features and purposes your product is quality used for.

Interview

Are you inquisitive about interviewing a famous person in your marketplace? Possibly you’ve got already sat down with an influencer to pick their mind about the enterprise’s destiny. Package deal this interview into an e-book, making it clean for your customers to study and percentage your interior scoop.

Playbook

A “playbook” is a record humans can use when taking up a new mission or concept this is foreign to them. Think of it like a cheat sheet, full of recommendations and tricks that help your clients get better at what they do.

while achieved right, a playbook equips your clients with the information they might need to excel when the usage of your product. For instance, a software seller for IT experts may create a “virus protection playbook” that makes support teams better at stopping viruses for his or her respective businesses.

weblog post series

every now and then, the exceptional ebook for your business is already strewn across a series of blog posts. If you’ve spent the ultimate month writing articles all on the identical concern for your business, consider how these posts might appearance stitched together?

each article can start a brand new chapter. Then, as soon as this ebook is created, you could sell it on a touchdown web page, link to this landing web page from every weblog publish, and generate leads from readers who want to download the whole blog collection in one handy e-book.

e-book FAQs

Are ebooks profitable?

yes, they may be.

Ebooks are excessive-volume, low-sales-rate gives. This means you’ll need to promote a lot of them at a notably low fee factor to compete within the market and turn a tremendous earnings. Relying to your enterprise, ebooks can variety from free to greater than $one hundred.

earlier than placing a fee to your ebook, perform a little research. Decide who your target market is, what they’re willing to pay, and what number of humans within your goal marketplace is probably ready to shop for it. Then, determine the structures you’ll sell your e-book through. Amazon? Apple Books? Your internet site? You can studies how a great deal ebooks commonly cross for on these websites and contain this insight into your pricing method.

How is an e-book dependent?

there may be no set rule for organizing your content into an ebook. It usually mimics the shape of a unique or textbook (depending on what it’s miles you’re writing about). However, you need to make sure to adhere to some components of an e-book.

Ebooks usually have a device of chapters and supporting photos. Like a blog post, additionally they do well whilst further segmenting their text with subheaders that break down the dialogue into precise sections. In case you’re writing approximately expert sports, as an instance, and certainly one of your chapters is about primary League Baseball (MLB) inside the U.S., you might want to set up subchapters approximately the diverse groups belonging to the MLB.

What can an ebook be about?

something. Properly, is reasonably.

Ebooks are definitely a marketer’s way of handing over masses of crucial data in a form their capacity customers are maximum willing to study.

as an instance, an environmental agency might write an e-book about water conservation. They might also attention an ebook entirely on using their water-saving product or how it helped a customer clear up a problem.

studies is a big a part of ebook creation, regardless of your ebook’s topic. Opposite to short-form content like articles and videos, the content material of an ebook relies on believe and evidence. A user who obtains (or requests access to) your ebook desires the overall story, now not simply the bullet points. That includes all of the content and testing you went through to provide the e-book.

are you able to edit an e-book?

Nope.

An e-book can not be edited once it is been saved in one of the main report codecs, so it is nice to ensure you have an editable version stored in a application like Microsoft word.

however why might you want your ebook to be uneditable? Making ebooks uneditable guarantees the content material stays unchanged — both the layout and the statistics — because it’s shared among multiple users.

you can edit ebooks if they’re stored using an editable PDF, a function this is specific to Adobe Acrobat — the founding application of the PDF document kind. Learn how to edit PDFs in this weblog publish.

How do you study an ebook?

you could examine an e-book on many special gadgets: iPhone, Android smartphones, a Macbook, pc, and e-readers which includes the nook and Kindle. The latter two devices are generally used to examine novels in digital form. Nook and Kindle proprietors can save hundreds of books (literally) on a unmarried nook or Kindle.

percentage Your knowledge in an ebook

Ebooks are one of the pinnacle converting lead magnets a business can provide to its target audience. Creating an ebook is all approximately handing over excessive price at a low fee point to generate a excessive sales quantity.

Ebooks paintings nicely for new companies seeking out emblem cognizance and established businesses securing a spot as an industry concept chief.

so long as you and your group have outlined what fulfillment looks as if for your e-book release, you’ll acquire the rewards of this stand-by myself asset for months — or maybe years — to return. So get commenced on your ebook the use of the unfastened template available within the provide below.

Editor’s note: This post was in the beginning published in November 2018 and has been up to date for comprehensiveness.