A way to Create a Product release electronic mail [Outlines + Templates]

There are few times greater exciting in a company than at some point of a product release. Anticipation brews and a experience of optimism emerges around the prospect of a growth in market share.

nonetheless, a query continually arises whilst a brand new product launches: do sufficient humans recognise approximately this release for it to be successful?

There are a couple of avenues to speak via during a product launch — commercials, social media, PR, and blog promotion, to name a few. But, one of the most underrated and powerful communique techniques to alert internal and outside stakeholders is a product launch electronic mail.

not most effective do product launch emails make your clients aware about the product launch, however additionally they speak crucial data approximately the launch to the ones interior of your organisation.

in this put up, we’re going to stroll you thru the steps for writing three specific types of product release emails, such as presenting recommendations for your product launch electronic mail problem traces and outlining the ideal product launch email collection.

Featured resource: Product advertising e mail Templates [Download Now]

HubSpot’s free Product advertising kit is full of the organizational templates you may want to unfold the phrase approximately your product, along with e-mail templates. Why waste time starting from scratch? click on here to down load the templates.

the way to Write a Product launch e-mail

you will need to share an internal product release e-mail with your entire corporation on both the day of or previous to your product release. With this email, you’ll need to turn all the personnel at your employer into an enthusiastic, well-informed, word-of-mouth marketing group by means of imparting them with:

• an outline of the product
• Why personnel should be excited about it
• “Lazy reproduction” for e mail and social media that employees can replica and paste

right here’s an define of an inner product launch e mail. You could additionally down load it as a template with extra details.

1. Write a brief however explanatory challenge line.

the first step is getting parents to open your e mail. Try this via presenting a clear and short challenge line describing the news. Preserve the challenge line at or below 12 words.

attempt this type of:

• it is time! [Product] is now stay. Click on to learn greater!
• We just launched [Product] – And we need your help
• [NOW LIVE]: [Product] is to be had to the public
• [Product] launches nowadays. Right here’s what you want to understand.
• the instant you have all been looking forward to: [Product] is here.
• [PLEASE READ]: the whole lot you need to realize approximately [Product].

Presenting a topic line that gets directly to the factor will make your e mail much less probable to wander off some of the other messages of their inbox.

2. Give a brief assessment.

similar to you, the personnel at your corporation are busy, so capture their interest with a quick hi there and a 1-2 sentence review of the product release.

3. Explain what the product is.

provide your readers the very fundamental data in your product, like what it’s referred to as, what it does, whilst it is available to the public, and how much it expenses. You should additionally encompass an photo so readers have a visual reference.

four. Proportion why the launch topics.

Why ought to your employees be enthusiastic about this release? You may pass a little greater in-intensity right here, so explain what void this product fills inside the marketplace and what opportunity you’re seizing on to expand your marketplace proportion, delight extra customers, and make bigger your patron base.

a few questions you could answer in this phase are:

• Does this update deal with a common customer criticism?
• Are you bringing your product as much as par for the marketplace you are in?
• Do you have got records or sales projections to prove the importance?

5. Give an explanation for how the product works.

on this section, deliver a quick assessment of the steps required to get or use this product/function. How do your clients sign on? Are there any utilization obstacles? Count on often requested questions — mainly from salespeople, entrepreneurs, account managers, and guide reps — and try and reduce confusion prematurely.

6. Describe who the product is for.

If you haven’t already protected it, say who the intended target audience for this product is, or if any customers will routinely see this new feature. This segment is in particular crucial for regional or language-specific products.

7. Provide a touch for questions.

provide the contact information and call of the individual or folks who are pleasant equipped to answer any questions about the product, its release, or its promotion.

8. Encompass lazy or pattern replica for sharing.

you will need to make it as easy as viable for personnel to percentage the product launch over e mail or social media. Provide pattern text and URLs that can be copied and pasted — or higher yet, pre-made social hyperlinks from a domain like proportion link Generator.

here’s an example of lazy copy for each state of affairs.

• Twitter: we’ve simply launched [Product call] here @[organisation name]! This new function will allow you to [list essential benefit]. Click here to research greater approximately it [Insert URL].
• LinkedIn: it is an thrilling day here at [enterprise name]! These days, we’re pronouncing our release of [Product name] – a brand new product that [list One or two fundamental benefits or capabilities].
• electronic mail: we are pleased to ultimately proportion this with our customers. Research extra at our internet site, and reach out to me if you have any questions about the new product! [Insert Product web page URL]

Product launch electronic mail Templates

don’t forget, you may store time by using using product launch making plans and e-mail templates. You can download free product advertising e mail templates here in our Product advertising cross-To-marketplace kit. You and your group can work together to make an interesting product launch marketing campaign if you take gain of these gear.

allow’s have a look at some templates to help you get started out.

Template 1: Pre-release

Template 2: trendy Product replace

Template 3: New function replace

when you create or discover the template that’s right for you, upload for your product’s facts and get your community buzzing approximately it.

Product update e-mail Template

The internal product launch update electronic mail is nice shared with direct stakeholders inside the product launch. As an example, product entrepreneurs, product managers, designers, social, and PR.

these emails need to be despatched mechanically main up to the authentic product release (each week, each other week, and so forth.) and offer readers with actionable steps on what has befell considering your ultimate email, what desires to be executed, and whether or no longer you’re heading in the right direction for launch.

right here’s an define of what your internal product launch update electronic mail need to seem like. You may also down load it as a template with extra details.

1. Problem Line and Preview textual content

hold the difficulty line at or underneath 12 words. Pick out a topic line on your inner product launch replace emails and make it the standard for whenever you send out your updates. Caught? Attempt any such:

• [Date] Bi-weekly [Product Name] replace
• [#] Days until [Product]: This Week’s update
• [Product] launch status: modern day movement items
• New from [company]: a solution for [major hassle]
• [Product]: A way to Your [problem]
• available Now: [Product], the solution to [hassle]
• [Product] is Now available. Right here’s How you can Get it.
• issues With [hassle]? Attempt [Product] – New from [employer]
• At final – A solution to Your [problem]
• Meet [Product]: a new Product that will help you [benefit]

2. Days till Product launch

Reiterate the scheduled date of the product release similarly to what number of days remain.

three. Predominant Updates

list out any main updates which have took place among the previous electronic mail and this one. For example: a malicious program became fixed, final designs have been accredited, or you secured placement in a main circuit on assertion day.

four. Sources

hyperlink out to shared files, the campaign making plans spreadsheets, or another assets that your team may also want to reference this week.

five. Development towards desires

Remind your crew of the overarching campaign goals in this segment and offer a status update (complete, assembly, exceeding, or lagging).

6. Updates by using The crew

Run through brief popularity updates and developments from every group. That is also a tremendous location to proportion each group’s consciousness for the upcoming week.

7. Questions or remarks

inspire recipients to reach out to you immediately with any questions.

check out our template beneath for a higher concept of what to encompass in your electronic mail. 

external Product launch email

The time has come to percentage your exciting new product with the world.

when you have a longtime listing of loyal contacts on your CRM, create a list of recipients you watched could enjoy the product release electronic mail.

while you may ship out a mass e mail to all your contacts, it makes experience to organization your contacts together by using their lifecycle degree or their pursuits so that you’re prioritizing customers who might be maximum fascinated or geared up for your new product.

The equal fashionable policies referred to previously practice for sending external emails, except you’ll want to adjust them to match what is most pertinent on your customers.

right here’s how you may want to format an email in your contacts to encourage them to shop for or examine more about your new product.

1. Encompass challenge line and preview text.

As stated before, keep the issue line at or underneath 12 words. Right here are some of our pinnacle choices.

• New from [employer]: a solution for [essential problem]
• [Product]: A strategy to Your [problem]
• to be had Now: [Product], the solution to [problem]
• [Product] is Now to be had. Right here’s How you can Get it.
• problems With [problem]? Attempt [Product] – New from [employer]
• At final – A way to Your [problem]
• Meet [Product]: a new Product that will help you [advantage]

2. Upload a quick greeting.

Like your fellow employees, your customers are also very busy. Do not bury the lede — start the e-mail off with the huge news! Buzzwords like “new,” “large information,” or “now to be had” would be desirable to put in force right here, alongside a quick evaluation of what the product is called, what it does, and an image of the product.

three. Supply an outline of the product.

provide a excessive-degree summary of what the product is, why it changed into made, and what it does.

4. Highlight key features.

listing the important thing features or advantages of this offer. If you have a product demo video, you could need to link to it right here. Additionally you may upload data pix or every other visual resource to help get your message throughout.

5. Consist of a call-to-action.

depart your contacts with an actionable subsequent step. Do you need them to answer to you with questions? Sign on for a demo? Test out the brand new product page in your internet site? Anything your favored next step is, make it abundantly clear with a hyperlink or through bolding the motion.

Product launch e-mail collection

To spread the phrase approximately your product release more efficiently, bear in mind enrolling your contacts into an email collection to your electronic mail marketing software program. Here are the stairs you may want to follow:

inner Product launch email sequence

1. Introductory electronic mail

Alert the personnel that the product improvement is in progress and why.

2. Pre-release e mail

permit employees know whilst the product is about to be launched and what is predicted of them on release day.

three. Release Day electronic mail

at the day of the product release, alert all employees that the product is available to the general public and offer proportion links.

4. Observe-Up electronic mail

After a while has handed, send employees an replace of your performance against dreams, and a reminder of ways personnel can help the product launch be more successful.

external Product release electronic mail sequence

whilst you want to build anticipation among your contacts, don’t forget an outside product launch e mail series. This could be used to progressively increase your prospects’ interests before and after the product comes out.

keep in mind: you may handiest need to enroll human beings on this sequence that meet certain qualification criteria.

1. Pre-announcement email

This email comes when you sense the product is in a very good location and you are cozy pronouncing its release date to the general public. It need to include a simple description of the product further to an expected time body. We propose not figuring out an reputable release date unless you are clearly assured the date you have selected is correct — you in no way recognize what ought to move incorrect among now after which, so it is exceptional to play it safe.

2. Assertion e-mail

This e mail must be the professional e mail declaration of your product. We’ve got mentioned what should be protected in this e mail inside the segment above, but don’t forget to hold the content in this e-mail quick, informative, and actionable.

3. Follow-Up e-mail

This email should be despatched to the contacts you experience might be a good match to your new product however didn’t observe up with your authentic e-mail. Kindly remind them which you assume they might advantage from this new product and you are excited to pay attention if they may be involved.

whilst constructing excitement on your new product, having this collection can preserve your customers waiting in anticipation of your next first-class issue. Take a glance under at an example of a real, current product release.

Product release e-mail Examples

geared up to get began writing your very own product release emails? We’ve got compiled a listing of real lifestyles examples to encourage your next release correspondence.

1. Samsung

Samsung has been exceptionally successful in advertising and marketing its Galaxy Fold cellular telephones, and its emails were building suspense for them for over a yr.

This e-mail example serves as one in all its pre-bulletins, allowing excited customers to pre-order the tool. Preceding emails they’ve despatched have blanketed the specs and capabilities of the Fold, and this electronic mail gives a time frame of whilst customers ought to expect its arrival.

Why This Works:

This be aware from Samsung maintains it short whilst such as all of the pertinent statistics customers want. It gives them their pre-order variety and tells them what to anticipate subsequent, however most importantly it keeps the anticipation going.

you could keep it easy as shown above, or get innovative to your new product emails — just make sure it’s conveying the facts your clients want to know.

2. Descript

Audio and video modifying platform Descript rolled out a new edition of their product and sent the e-mail underneath to inform their present day customers. The email details what the new capabilities are and how they’ll enhance the customer enjoy using the product.

photo source

Why This Works

This electronic mail is particularly thorough. It walks the reader thru every of the improvements, how they paintings, and the blessings — entire with video and different helpful visuals.

It’a first rate example of a way to layout a launch e mail that has plenty of new functions and information to give an explanation for. 

3. Asana

whilst Asana released their dashboards characteristic, they sent the beneath electronic mail to clients to assist them get familiar with the change in reporting. It turned into sent the subsequent week after the new characteristic was rolled out, imparting users with tutorials and other resources displaying the way to get the maximum out of dashboards.

photo supply

Why This Works

This e mail maintains it quick, but informative and without a doubt explains wherein users can go in the event that they need more assist in addition to a short demo of how the dashboards characteristic works. The design is also smooth way to lots of white area and small, well-located pops of colour.

4. Solstice

With far off work greater famous than ever, video conferencing software has become a must. In response, Solstice progressed their platform to house customers and offer each onsite and far off workers a higher person experience. The email beneath outlines the new product and features they added.

image supply

Why This Works

This e-mail sincerely outlines what the brand new product does and the blessings it gives. Plus, Solstice offers more than one methods for clients to study greater — both by using attending the release occasion or webinar. The offer of a unfastened trial also allows clients to check the product hazard-loose earlier than creating a dedication.

geared up, Set, launch! (Your subsequent Product)

construct your e mail advertising and marketing campaigns in a way that appeals for your personal inner team, and your clients searching for the next quality factor. We hope you could enforce a few hints from this guide into your advertising, and wish you the satisfactory of luck to your subsequent product launch.

this text changed into initially posted in December 2021 and has been updated for comprehensiveness.