50+ YouTube Stats Every Video Marketer Should Know in 2022

YouTube has experienced explosive growth in view that then founded in an workplace garage in 2005 and has seeing that paved the manner for brands and content material creators.

take a look at out those 2022 YouTube information at the platform’s cellular utilization, demographics, subscriber increase, ROI and records.

YouTube facts each video marketer have to know in 2022

standard YouTube information

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• more than 500 hours of video are uploaded to YouTube each minute. (an extra)
• in a single he watches a thousand million hours of motion pictures on YouTube every day.
• “Shark dance” by Pinkfong kids’ Songs & tales is the maximum regarded video on YouTube with over eleven billion perspectives due to the fact that 2016.
• YouTube has more than 2 billion customers.
• based on Nielsen’s custom meta-analysis, YouTube’s complete-move method gives you a 10% higher ROI compared to marketing by myself for awareness. (suppose with Google)
• A current take a look at shows that YouTube advertisers see recognition codecs drive 28% in their assisted conversions. (suppose with Google)
• seventy five% of respondents say YouTube video advertising drives them to grow to be greater conscious of new brands or products1, while 70% say they bought a logo after seeing it on YouTube (think with Google)
• A 2021 Google examine discovered that on common, YouTube advertisers strolling the total stream saw their outreach campaigns pressure seventy five% greater incremental attain than their campaigns. (suppose with Google)
• fifty one% people/uk consumers use YouTube to analyze or discover merchandise to shop for. (GWI)

YouTube content facts

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• sixty five% of Gen Zers agree that content material this is in my view applicable to them is more critical than content that many different human beings are talking about. (YouTube)
• In 2021, there were over 65 billion views of ASMR-related motion pictures. (YouTube)
• seventy six% of Gen Zers agree that YouTube has the maximum content material that allows them to explore topics of interest intensive. (YouTube)
• 82% of Gen Z used YouTube to watch content material to feel nostalgic. (YouTube)
• eighty three% of Gen Z use YouTube to observe calming content material to help them loosen up. (YouTube)
• seventy eight% of human beings agree that they use YouTube because it provides them with content this is relevant to them. (YouTube)

ROI and usage via entrepreneurs

• YouTube channels with a hundred,000-1M fans have the best engagement charge. (Influencer advertising Hub)
• On maximum social platforms, engagement charges generally tend to decrease as fans grow. It’s the alternative on YouTube. The common YouTube engagement rate for content material creators with greater than 1 million fans is four.06%, while the common fee for people with 1K to 5K fans is only 2.04%. (Influencer marketing Hub)
• seventy seven% of video sellers use YouTube to host their films. (HubSpot blog studies)
• when requested which social media platform offers the highest engagement price, 500+ marketers ranked YouTube 2d. (HubSpot weblog research)
• YouTube is the most broadly used platform amongst video dealers, with 88% the usage of it. (Wyzowl)
• fifty six% of entrepreneurs surveyed in 2022 say YouTube gives the highest ROI, second only to Instagram. (HubSpot blog studies)
• entrepreneurs plan to spend the most on YouTube in 2022. (HubSpot blog research)
• 27% of entrepreneurs surveyed inside the Video advertising record say they plan to spend money on video sharing on YouTube extra than another platform. (HubSpot blog studies)
• YouTube is second handiest to Instagram in getting leads from sharing advertising motion pictures. (HubSpot weblog studies)
• 44% of influencers used YouTube for their campaigns in 2021, up 8% from 2021. (Influencer advertising Hub)

YouTube cellular statistics

• 21.2% of worldwide YouTube traffic in 2021 got here from mobile devices. (a further)
• more than 70% of YouTube viewing time is generated from cell gadgets.
• in the 2nd area of 2021, mobile gadgets accounted for sixty three% of YouTube viewing time global. (an extra)
• In 2020, YouTube became in price the fourth maximum popular iOS app through ZOOM, TikTok and Disney+.
• in December 2021, 72% of respondents elderly 18-34 used their smartphones to observe on-line video content weekly. (an extra)

YouTube demographic information

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YouTube subscriber boom data

• YouTubers together earned a report $300 million in 2021, up forty% from the previous year. (Forbes)
• T-collection, a Hindi track channel, is the maximum popular YouTube channel with 171 million subscribers, accompanied via PewDiePie with 109 million subscribers.
• The maximum popular branded YouTube channel is LEGO, with over 10.04 billion perspectives. (an extra)

YouTube utilization statistics

YouTube records facts

Editor’s note: This publish was at the start posted in February 2019 and has been up to date for completeness.

at the start posted on August eight, 2022 at 7:00:00 am, updated on August 8, 2022