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When it comes to SEO, are the teams in your organization communicating effectively?
Or do they seem to be working on their own island?
How do you keep everyone up to date as the digital landscape continues to change?
Let’s start with something everyone in the silos understands: being discovered online is essential to achieving your business goals.
Getting found on the SERPs involves a comprehensive SEO strategy that touches every aspect of the website and involves all the teams involved.
On July 27th, I moderated a webinar by Patrick Reinhart, SVP of Digital Strategy and Customer Success.
Reinhart showed how you can bring your team together to catch SEO problems before they hurt your rankings—and your bottom line.
Here is a summary of the webinar.
To access the full presentation, fill out the form.
How silos affect growth
SEO is a team sport; you know that.
You also know the main problem here – not everyone knows they’re on a team.
Additionally, management says SEO takes too long, but you know SEO doesn’t take too long—organizations take too long.
Most of the time, SEO teams struggle to get support from teams and managers. With silos and no executive buy-in, growing your business will be a challenge.
Briefly:
- Silo = Flat growth.
- No silos = high growth.
Don’t let silos form within your company when you’re a leader.
Conductor polled hundreds about how long it takes steady-growth vs. high-growth companies to launch a new website, change their title tag, and change their meta description.
[Here’s what their surveys found] Instant access to the webinar →
How organizational agility can break down silos and accelerate success
It was found that 72% the things people do are simply optimizations for day-to-day operations.
When your business slows down on these day-to-day tasks, you stand the chance of losing business to competitors who are faster at ideating, creating and executing.
That’s why organizational agility is very important for SEO.
[See what agile organizations can achieve] Instant access to the webinar →
So who needs to hear this? Which teams should you focus on first when breaking down silos?
3 teams you need to run a successful campaign
To run a successful campaign and start thinking about organizational agility, it’s important to break down the walls that separate these three important teams:

So today we’re going to discover how to get individuals in these separate silos to come together for success.
[Find out where most enterprises are failing] Instant access to the webinar →
How to eliminate silo mentality and increase business agility
1. Accept reality.
Be honest and assess whether you are a growing or rapidly growing company.
2. Talk to each other.
One of the biggest wins you can get is meeting people and building relationships with them.
Make sure you understand their level of understanding and be the teacher.
You have to educate yourself.
3. Send out reports and get people to read them.
Send reports with a regular cadence and make the visuals easy to understand.
4. Evangelize internally.
Most people don’t know what all this means, so teach them. Educate the company through:
- Stakeholder walkthrough of reports.
- Hosting lunch and learning.
- Giving credit to people who do a good job.
- He deliberately takes the time to educate himself.
5. Celebrate victories publicly.
Tell people they are doing a good job.
Tag stories in emails/videos, include them in essential department updates, or even create a stash to show off!
6. Encourage friendly competition.
Play the experience!
Reward the top performing web content that handled the most tickets or in other simple and cost effective ways like free lunches, gift cards and happy hours!
7. Eliminate process inefficiencies.
Find inefficiencies in your processes and eliminate them.
[Learn More] Instant access to the webinar →
8. Chase people.
Be persistent, consistent, attentive and annoying.
Once you start the conversation and when other teams see how easy it is, they will understand how important it is to the business.
Ultimately, the goal is to create content and experiences that capture the hearts and minds of your customers. When you do, the search engines will follow.
The only algorithm that matters is the needs and wants of your customers.
You need to build systems that facilitate teamwork so your organization is agile, enabling you to connect with users for long-term success.
[Slides] 8 ways to eliminate the silo mentality and increase business agility
Here is the presentation:
Join us for the next webinar!
Getting Started with SEO: 10 Things Every SEO Strategy Needs to Succeed
Are you looking to start an SEO strategy for your business? Learn the ten things every SEO campaign needs to succeed.
Image credit
Featured Image: Paulo Bobita/Search Engine Journal
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