38 podcast statistics advertisers need to know in 2022

if you are interested in a podcast marketing approach you can connect with millennial or Gen Z clients but you are no longer certain if the right opportunities exist for your commercial enterprise, check this listing podcast advertising information.

the usage of these methods, you can identify podcast providers with a price point and audience that make sense on your emblem. You can then associate with them and leverage their information by using sponsoring the content material they’ve created. As a substitute, you could create a local advert that aligns with their dialogue subjects.

we’re going to cowl podcasting’s largest advertising and marketing opportunities, wherein podcasting is headed, and the demographics that pay attention the maximum.

Index:

Podcasts and advertising

Podcast Demography

boom Podcast

Behaviors of podcast listeners

Podcasts and marketing

• In 2022, eighty two% of marketers plan to preserve making an investment the same quantity or boom their funding in podcasts or other audio content material. (HubSpot)
• Podcast advert spending is predicted to reach $1.74 billion this 12 months. (a further)
• 39% of IT corporations plan to apply podcast marketing in 2022. (HubSpot)
• The common advert area for a podcast charges between $10 and $50, with additional premiums for suggests with excessive listenership. (HubSpot)
• 18% of us-based organizations plan to use podcasts and audio content in their advertising and marketing techniques. (HubSpot)
• 54% of podcast customers say they’re much more likely to do not forget brands they hear advertised on podcasts. (Edison’s research)
• 38% of entrepreneurs running for retail companies say that podcast marketing is the media channel with the best return on funding. (HubSpot)
• Podcast advertising revenue is expected to exceed $2 billion in 2022. (IAB Podcast advert revenue record)

growth Podcast

• In 2021, there had been over 2 million active podcasts. (Podcast Insights)
• As of April 2021, there have been over forty eight million episodes of the podcast. (Podcast Insights)
• month-to-month podcast listenership grew 6.1% to 125 million listeners in 2022. (eMarketer)
• 73% of americans a while 12 and older have listened to podcasts inside the beyond month. (Buzzsprout)
• between 2021 and 2022, the wide variety of humans over the age of 12 inside the US who listened to podcasts improved from fifty seven% to 62%. (Edison’s research)

Podcast Demography

• approximately 79% of people over the age of 12 in the US understand podcasts. (Edison’s research)
• fifty three% of podcast listeners are male. (Edison’s research)
• 41% of millennials listen to podcasts weekly. (Jam avenue Media)
• In 2022, 53% of guys and forty six% of girls listen to podcasts. (Edison’s research)
• 66% of podcast listeners have a college diploma and an average earnings of $75,000 according to year. (Buzzsprout)
• the biggest growth in paying attention to podcasts inside the past year changed into done by using the ones inside the age group of 12 to 34 years. (Edison’s studies)

Behaviors of podcast listeners

• 38% of humans concentrate to podcasts monthly, even as 26% of human beings pay attention to podcasts weekly. (Edison’s research)
• at the same time as forty nine% of podcast listeners listen from home, 22% concentrate within the car. (Podcast Insights)
• about 30% of people find out about podcasts from a web search, while approximately 20% of listeners say they heard about them from other friends or word of mouth. (Buzzsprout)

source

• Podcast listeners are much more likely to very own a smart speaker. (Buzzsprout)
• Podcasts are the primary audio source in terms of time fed on among podcast listeners. (Edison’s research)
• 50% of podcast remarkable listeners agree that podcast advertisements are the great way to attain them. (Edison’s research)
• Millennials and Gen Z are five% more likely to listen to podcasts for expert motives than older generations. (EX-IQ)
• approximately 50% of customer support reps have listened to a podcast at work. (EX-IQ)
• even as 39.2% of individuals who concentrate to podcasts as a minimum month-to-month listen thru Apple Podcasts, 26.4% use Spotify. (Buzzsprout)
• extra than half of of millennials listen to instructional podcasts. (EX-IQ)
• 62% of podcast listeners say they could be more likely to percentage podcasts with friends if they may share one quick phase or spotlight of it, in preference to the entire episode. (EX-IQ)
• In 2021, dynamic advert insertion accounted for eighty four% of podcast advertising and marketing sales. Forty% of podcast commercials are read by way of the host. (IAB Podcast advert sales file)
• the quantity of branded content in podcasts multiplied by means of nearly 82% among 2020 and 2021. (desk)

thinking about podcast advertising?

As you may see from the facts above, podcasting is turning into more and more popular – especially amongst younger generations. And even as it is regularly considered a shape of “leisure,” podcast content material may be especially various.

as an example, despite the fact that Millennials or era Z listen to podcasts that characteristic interviews with large stars, they may additionally pay attention carefully to smaller shows that educate them approximately new traits or news that have an effect on their lives or careers.

With such a lot of podcasts obtainable and such a lot of listeners with capability to shop for, you can need to don’t forget podcast sponsorship on your destiny advertising plan.