Twitter launches Location Spotlight for all professional accounts

Twitter is now rolling out a new feature called Location Spotlight for all professional accounts.

What is Location Spotlight? Businesses using this feature can display various types of location and contact information at the top of their Twitter profile. Twitter also integrates Google Maps to display a map of a business’s location that users can click on to get directions.

How It Works. Go to Edit Profile > Edit Professional Profile > Spotlight Profile > Edit.

You can then add any or all of the following:

• Website address.
• Address (your address, city, state and zip code)
• Hours
• Email address
• Telephone
• Show map (toggle)

Once there, you can also select an option that allows people to browse your store or subscribe to your newsletter. These options aren’t new – they’ve been available with professional accounts since last year.

Available now. Anyone with a professional account can add Location Spotlight starting today, Twitter said.

Formerly known as the O module. Location Spotlight was originally known as the About module. Twitter only invited a few companies to test the About module starting in the April 2021.

Why do we care? Local businesses with a Twitter presence now have a good reason to start Professional account. The new Profile Spotlight should reduce friction for potential customers by putting your location information at the top of your Twitter profile page. This means you can get additional clicks to your website or actual traffic to your location, which could translate into sales and revenue.