July 2022 Google Product reviews The replace began on Friday afternoon

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On July 27, Google announced that it had begun rolling out Update for Google Product Reviews July 2022. However, we didn’t notice it affecting Google search results until a few days later on Friday afternoon, July 29th.

Interestingly, most of the tracking tools are still not detecting the Google Product Reviews update. But we’ve started to see chatter as SEOs drill into specific sites and see big changes in rankings.

Although it took a few days to catch on, the SEO industry has now taken notice.

SEO Chat

There isn’t much chatter on the forums at the moment, but we’re seeing chatter on Twitter over the weekend. The chatter that’s out there suggests that the changes are indeed significant, but there isn’t much chatter at the moment.

One of the first to post the fluctuations I noticed was Vlad Rappoport, who at PST posted on Twitter and said: “We’re starting to see noticeable volatility as of this morning, probably due to Google’s PRU. I’m also noticing some review sites losing the rich snippet stars they previously earned back with the latest core update or earlier.”

Yes, you may lose rich results after a base update or product review update.

Glenn Gabe has been posting what he saw all weekend:

Here are some screenshots of the visibility changes that are *just starting* to appear for the affected sites. I’m sure the tools will show a much bigger change in visibility starting tomorrow. Again, GSC and GA show a much greater effect. pic.twitter.com/BnbU1jBEOh

— Glenn Gabe (@glenngabe) July 30, 2022

And here are some examples of waves based on the July PRU. The last screenshot is a very interesting one that I dig into a lot. That’s a huge drop, but I’m not sure that’s correct… I wouldn’t be surprised to see a change there as the update continues to roll out (via shake). pic.twitter.com/4isWpVZQS3

— Glenn Gabe (@glenngabe) 31 July 2022

Pending WebmasterWorld thread and The world of black hats chat a little, but not much yet:

Traffic is spiky again today…very unusual for a Friday. It coincides with the recovery of most of the top3 terms lost last week. A closer look shows relatively weak US and UK traffic since July 21. However, Canada and Australia seem to be much stronger than I’ve seen them in recent months…also Germany.

It’s only during these surges that I even get an inquiry. Having traffic drop off all week and then pick up for a day or two just doesn’t help. Sales have dropped drastically compared to 2021. This is also a mild recession in the game, but it is mainly for Google. You can lower your prices during a recession…but if you don’t have traffic and demand, it’s simply impossible.

After my post above, all the rankings disappeared this morning. Still nothing in the search console, it still looks normal like site:xxxxxx but absolutely nothing in the SERPS

I have seen a huge drop in traffic, around 80-90% of the traffic is gone. Maybe it’s because of the update? I thought I was being punished or something.

I’ve also lost ~50% of my traffic in the last few days, hopefully it will recover once the update is complete.

Google tracking tools

The tools aren’t showing much change, despite SEOs starting to notice the changes last Friday. This is what Google’s tracking tools show this morning and over the weekend:

Semrush: