15 Easy (And Free) Ways to Promote Your Website in 2022

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free and powerful merchandising techniques? Yeah, right.

on the risk of sounding like a salesperson, let me inform you that no longer most effective do those marketing strategies exist, however they’re also simply a number of the simplest ones. We’ve been the use of them, other entrepreneurs use them, and most of the big websites I’ve seen thus far use them. 

however that’s no longer all. You don’t want a diploma in advertising or to be a advertising and marketing pro to start promoting your internet site at no cost and get consequences. Here are 15 ideas that move into the unfastened, clean, and effective basket.

1. Prioritize clean keywords for seo

in case you’re unfamiliar with seo, it stands for seo, and it allows you to get free site visitors from serps like Google. 

Overview of our beginner's guide to affiliate marketing
for instance, our beginner’s manual on associate marketing receives an anticipated 24.4K visits from search engines like google every month.

one of the fundaments of the seo manner is to pick out the proper key phrases to create content for. Now, a tried and examined tactic for new web sites and websites without a robust one way link profile is to choose key phrases with low ranking issue. 

you may spot the ones keywords through specifically searching at two matters: 

  • what number of one-way links from specific domain names do the top-rating pages have? 
  • Do the top-ranking pages belong to a domain with high topical authority? 

here’s how you can do it the use of Ahrefs’ keywords Explorer. You can:

  1. input a seed keyword (or more than one seed keywords).
  2. visit the Matching phrases document and clear out the KD (key-word issue) metric to expose keywords with up to 20 KD. This could display you smooth keywords based totally on backlink profile. 
  3. select a applicable keyword and open the SERP panel to peer what types of pages rank. If you see famous brands dominating, those key phrases can be hard to rank despite the low KD. Serps with out brands like that need to be less difficult to goal. 
  4. Repeat step #3 for each relevant keyword on the list. 
Keywords with KD lower than 20 based on "matcha" seed keyword
key phrases with KD decrease than 20 primarily based on the “matcha” seed key-word.
Example of a keyword with low KD and no "very strong" brands
example of a key-word with low KD and no “very robust” brands.

unmarried low-competition keywords won’t provide as an awful lot visitors capability. However if you pile up some of pages concentrated on these key phrases, you can come to be with extreme natural search visitors. 

additionally, low-competition key phrases may additionally convert higher than their extra widespread counterparts if they may be particular sufficient. One of the neat tricks to find keywords that can in all likelihood convert to income is to test the CPC advert fee to peer if humans bid for those keywords. 

Keyword ideas sorted by CPC

So what to do with difficult keywords? Of path, you could goal them any time you want, however be aware that they may probable take extra time (and one way links) to rank. 

Position history chart for our article on keyword research
notwithstanding many factors in choose of our article on key-word research, it reached #1 inside the U.S. Only after some 4 years of content material updates and incomes inbound links. Even then, it could not hold that position. KD 87 out of one hundred. Robust manufacturers competing on the same keyword. Records thru Ahrefs’ site Explorer.


you may also want to strive out 0–seek quantity keywords, as they are generally low-opposition too. this article will introduce you to the challenge and show you the steps. Do be aware that this tactic doesn’t continually bring results and can be a piece extra complicated than what you’ve examine above. Also, it can be greater suitable for a few regions (B2B, rising technology) than others.

2. Do seo on your present pages 

on occasion, you don’t want to create new content material to get extra traffic. Your old content may additionally simply need a few search engine optimization work, including:

  • extra particular alignment with seek motive to higher serve the that means of the search query.
  • fresh the content material, making it extra up to date. 
  • Introducing a unique value to expose Google and searchers that you have something new to add to the desk (to Google, precise content is pleasant content). 
  • Optimizing your identify tag to get greater clicks from the search engines like google and yahoo (search engine results pages). 
  • Filling content gaps for greater topical relevancy. 
  • adding inner links to distribute hyperlink equity. 

At Ahrefs, we do this stuff to get more site visitors frequently. With a couple of successes. 

Nailed search intent (before and after results shown in line graph)
right here’s how organic traffic to one in all our articles grew when we aligned with the search intent.

you may follow our step-via-step procedure with this guide: Republishing content material: how to replace old weblog Posts for seo 

three. Create a loose useful resource 

This tactic is all about growing valuable, particular content material that’s ideally centered around your emblem or product—then providing loose access to the content.

whether it’s a printable PDF guide or a tutorial series on YouTube, focus on adding price to your target market. You’ll then begin seeing the magic of phrase of mouth at paintings.

Actual user feedback for “Blogging for business”
actual consumer comments for “blogging for enterprise,” our loose video academic route on how to develop your blog beyond 100K monthly visitors.

however first, you need a verified topic on your free aid. 

you may discover suggestion for subjects manually by way of touring social media profiles of authors and magazines for your area of interest and searching on the engagement signals: likes, retweets, comments, and many others. Moreover, you can browse through on-line groups and spot what resonates along with your audience. 

Sample content idea from Reddit

but there also are gear that let you with this job. 

One tool we advise pretty frequently for any kind of audience research is SparkToro. Simply plug in topics your target market often talks about to find out associated subjects and hashtags (among many other things).

SparkToro search tool

And with an all-in-one search engine optimization toolset like Ahrefs, you could develop your alternatives with keyword studies. 

Matching terms report with applied filters

And on top of that, you could opposite engineer what worked on your competitors. 

Top pages report in Ahrefs' Site Explorer
top pages record in Ahrefs’ website online Explorer will uncover pages with the maximum organic site visitors. You could additionally filter the effects, as in the example above.


take into account growing content material tailored to systems with native distribution mechanisms. For example, you may create a route on a site like Udemy on the way to, say, paint Warhammer miniatures and mention that you own a website on the topic with extra cool resources.

four. Companion up for a joint route or webinar 

look for other groups that focus on a comparable target market but do now not compete with you without delay.

Then see if they may be up for a content material collaboration with you. This way, you could pitch to their target audience, and they get to pitch to yours.

here’s an example: In 2018, we labored with Buffer, a social media scheduling device, to create a webinar titled “the way to Get internet site site visitors With Evergreen content material and Social Media advertising.”

Buffer + Ahrefs joint webinar

whilst the audience changed into comprised of virtual entrepreneurs, our products are one of a kind enough and do not compete with every other. 

5. Repurpose your content for other advertising channels 

Repurposing content is ready the usage of existing content and “repacking” it for other marketing channels. 

for example, you could chop a bigger article into smaller pieces and use them to promote the original piece through guest running a blog. Truly, it’s this type of common technique that it has its very own name: the “Splintering technique.” 

Splintering technique for content repurposing

Or you can turn a piece of writing into a video and take gain of YouTube’s search engine and content recommendation algorithms. 

Article repurposed into a video
Our article on influencer advertising and marketing changed into repurposed right into a video and posted on YouTube to reach even greater humans. Of path, it is able to work the alternative way around too.

Or you can take a whole publish, strip it all the way down to a tl;dr version, and publish it on Reddit. 

Article repurposed into a tl;dr version posted on Reddit
this is some thing we did with our manual on key-word research.

There are different ways to take advantage of this tactic. Take a look at out our whole manual to content material repurposing, where we percentage 9 ideas for that. 

6. Find guest running a blog opportunities 

how are you going to sell your website whilst writing for others? 

when you post content material for other web sites, a number of of things occur: 

  • You get a lift on your internet site traffic (despite the fact that it’s now not the quality approach for steady visitors).
  • You expose your brand to a brand new target market. 
  • The earned link contributes on your oneway link profile. 
  • you can make new connections within the industry. 

other than getting ready a pitch that sticks out from the crowd, the secret is to find the right places to submit. 

For this, you can use Google with search operators. Then you definately need to vet each web page manually. Attempt our unfastened website authority checker for that ultimate part. 

Using Google with search operators to find guest posting opportunities
Result from screening a website with Ahrefs' free authority checker

With an Ahrefs sub and our seo Toolbar, you may additionally vet the websites right in the engines like google.

Using Google with search operators and Ahrefs' SEO Toolbar to find guest posting opportunities

Or use our content Explorer to get additional insight to filter for consequences that meet particular overall performance criteria. 

Possible guest blogging opportunities filtered by DR and website traffic
viable visitor running a blog possibilities filtered via DR and website site visitors.

7. Syndicate your content material 

content material syndication is a comparable tactic to visitor running a blog. The simplest distinction is that with content material syndication, you submit the identical thing in more than one places. 

Getting began with content syndication is practically similar to guest blogging. You want: 

  • first rate content. 
  • capability syndicates (websites that can submit your content). You can use the equal technique and gear as described above. The simplest component that modifications is your search query. So you can use something like “initially regarded on” + [topic].
  • a good pitch to get your foot thru the door. 

With syndication comes the choice to self-syndicate. So not like guest running a blog, you could self-populate your articles to different platforms like Medium, Reddit, or LinkedIn. Those systems have a massive target market and their own distribution mechanism, so you can get in the front of human beings’s eyes for unfastened. 

Hubspot syndicating article on Medium


Use a one-way link checking tool to see wherein authors of your choice syndicate their content material. In Ahrefs, visit back-links report, set the phrase or word filter out to “Anchor with surrounding textual content,” and kind “at first seemed on” inside the enter field.

Backlinks profile with Anchor filter applied

eight. Engage along with your audience on social media 

Social media structures, such as on line communities, are locations in which you can probable find your audience. You just want to discern out wherein precisely and how you could provide specific price to them. If you have something essential to say, there may be plenty of opportunities to hyperlink for your internet site. 

A link to a blog post that's part of a relevant answer on Quora
example: posting solutions on Quora.

start with the aid of studying extra about your audience. Again, for this, I’ll recommend SparkToro. 

every other way to find locations that mention topics associated with your website (or even your internet site) is to apply a web tracking device like Google signals or our very own Ahrefs indicators

Sample Ahrefs Alert setup

when you’ve zeroed in to your groups, you may want to method them with these accepted tips in thoughts:

  • be aware of what works for each target audience – After joining, examine the rules and dedicate a while to researching the group. Examine how the existing individuals have interaction. Additionally, touch upon others’ posts at the same time as adding fee and being helpful.
  • publish considerate, insightful feedback – Others will start to go back the prefer. Don’t be a spammer. 
  • begin referencing your personal internet site after a while – simplest accomplish that when you’ve spent a very good quantity of time giving lower back to the network and making a few pals. Even then, try and move approximately it in a way that doesn’t scream “blatant advertisement.” requesting opinions or positioning your website as some thing which can help people out are some approaches to go about it.


You shouldn’t usually count on referral site visitors out of your social posts. Two reasons:

  • If there’s no natural manner to consist of a hyperlink, don’t do it. In any other case, your content material can be visible as a spam policy violation.
  • Social media platforms appear to choose local continent, i.E., content material that is to be “consumed” on the spot rather than accessed via a link. This indicates from time to time you will have to change links for engagement. 

case in point. Have you ever heard approximately miss Excel? Her software program training business can generate up to six figures in keeping with day. No longer in line with month, per day. Even Google docs attempted to correct me on that.

Incorrect autocorrect by Google Docs

omit Excel gets clients through social media. However you can hardly ever stumble upon an immediate hyperlink to her direction in any of her posts. Instead, she at once stocks Excel pointers on TikTok and Instagram. Here’s a terrific interview on how she does what she does. 

Instagram intro on Miss Excel's page

9. Start a community of your personal

and the way about growing your very own network? 

it can paintings if:

  • people honestly want to proportion mind on topics related to your website. 
  • you can offer a unique price with a view to entice and retain your target market. 
Marketing Solved community promoting a free course
advertising Solved is a popular advertising and marketing network run on facebook. Notice the highlight.

Going similarly, we will see there are more than one advantages of getting a network tied to your website. In phrases of promotional aspects, the biggest benefit will likely be phrase of mouth. 

word of mouth is one of the best advertising channels. It will start running organically while community contributors experience like the value in the community will benefit others. But you may potentially affect word of mouth by means of giving human beings a purpose to talk, consisting of a new look at you just posted. 

Sharing an original research study on Ahrefs Insider

This way, a community can clearly begin to attract contributors and, as a end result, sell your website. Simply take into account that you shouldn’t expect in a single day success with this tactic. Deal with it, rather, as a protracted-term funding with dividends paid as you move. 

10. Construct an e-mail listing, start a newsletter 

here’s why e-mail marketing has been used by so many marketers: It allows them to construct an target market and communicate with them at once and regularly. Totally free. An e-mail advertising listing like which can turn out to be one in all your maximum treasured property. 

Of direction, building an email listing isn’t always that clean. However if e mail advertising is finished in tandem with great content material advertising and marketing, a setup like that places the manner of listing-constructing almost on autopilot. All you want to do is to put up a signal-up shape subsequent in your content. 

Email sign-up form displayed next to an article

before you run off and start looking for the first-class electronic mail app, do make certain you’re on the proper tune:

  • You need to decide to publishing notable content frequently – in the end, the content material ought to appeal to human beings in your e mail list. In case you feel like you may use a step returned to revisit your blogging approach, check out this list of 17 running a blog suggestions
  • What kind of newsletter will your audience want to examine? as an example, we currently determined that Ahrefs’ target market prefers to get a quick digest of each article we characteristic within the email in place of, say, bare hyperlinks to articles. 
  • what’s going to be specific approximately your publication? Do you propose to consist of a few type of brought price or extraordinary content material to your e mail subscribers? Or will you maintain it easy by way of providing human beings the coolest ol’ “in no way miss a submit once more”? 

11. Get indexed in neighborhood directories (for nearby companies) 

if you’re a local business proprietor, getting indexed in neighborhood directories is a need to. 

this is because human beings look for neighborhood offerings on the net all the time. For this, they use both local carrier directories or definitely plug in a key-word like “attorney close to me” in Google. In the latter case, Google will commonly factor them to a nearby directory. 

SERP for "lawyer near me" dominated by map pack and directories
searching out a legal professional via Google these days? Well, you’ll see mainly maps and links to directories.

growing or claiming your Google commercial enterprise Profile is a superb starting point. Putting in place the profile is pretty honest (and unfastened). But, what I suggest right here goes a step similarly and making sure your profile is optimized. here’s a way to do it in half-hour

completing this step will make your commercial enterprise profile (therefore, your website) eligible to show up in Google Map p.C. (the search end result with a map, as visible in the picture above), Google Maps, and a local know-how panel whilst someone appears to your emblem. 

next, upload your business to relevant nearby directories. As an instance, a legal professional may also need to listing their service without spending a dime with Thervo.Com. Simply make sure to hold all facts consistent across structures.

once you’re accomplished with including your business to directories, take a look at out our guide on neighborhood seo to take things a notch better. Among different things, this guide will show you strategies which could improve your function in the local map % and a way to create content material for key phrases with nearby search intent.

12. Do outreach for link building 

Outreach completed for link constructing purposes is a tactic where you get your content material in front of bloggers and influencers on your enterprise. The goal is to get them to talk approximately you and hyperlink to you.

This tactic is specifically utilized to boost the “authority” of your pages within the eyes of Google so that those pages rank better and produce more search site visitors. 

Correlation between search traffic and referring domains
Our take a look at of one billion pages determined a robust, positive correlation between the variety of web sites linking to a page and seek traffic from Google.

In its simplest form, outreach is the act of accomplishing out and inquiring for a hyperlink back for your website. And yet, extraordinary outreach at scale is lots more than just requesting a oneway link. The method entails:

  1. developing content. 
  2. locating potentialities. 
  3. Segmenting your potentialities. 
  4. finding the right touch info.
  5. Crafting your pitch.
  6. Scaling your outreach. 

Sounds easy, proper? But there are really a whole lot of details concerned which could make or wreck the system. Also, steps like locating prospects or finding an appropriate emails are too tedious or even impossible with out the proper gear. 

Hunter's Sheets add-on filling email addresses the tool can find

The first-class way to move about your outreach procedure is to select up a attempted and tested system you can clearly follow to a T. Here’s one from us, absolutely unfastened: 


a few backlinks may have a greater impact in your webpages than others. Examine what makes an amazing back-link

13. Get unfastened press with digital PR 

digital PR (public relations) can do such an first rate issue: wearing your message to your target audience for you.

Link to a local lawyer's website in a magazine—a PR effort
And now you know a reputable song enterprise legal professional. All way to her observation on a piece of writing approximately NFTs.

selling your internet site through virtual PR includes:

  • using services like HARO or SourceBottle to screen journalist requests – sign up and anticipate expert remark requests related to your website or crucial to your audience. Try also following #journorequest on Twitter. 
  • Newsjacking – that is about tracking news to react with expert commentary and idea leadership pieces. 
  • Pitching linkable property to journalists and bloggers – you may use some thing you’ve already created or create something unique for that occasion. 

all the above techniques allow you to gain in three methods: 

  1. construct consciousness of your internet site
  2. send traffic in your website whilst humans want to research more about you
  3. raise seo if the remark includes a live hyperlink for your internet site 
Backlinks report showing a link from a high-DR website
Being featured inside the press is usually a exceptional possibility for a high-DR link.

here are two loose tools from Ahrefs that will let you together with your digital PR efforts. 

the first one is our aforementioned free website authority checker. Way to it, you will be able to speedy see the authority of the website. 

the second one is our Ahrefs Webmaster tools. You may use it as a unfastened manner to display one-way links out of your PR efforts. 

Backlinks report with DR, anchor, and dofollow filters
With the backlinks record, you may without problems filter out your one way links primarily based on residences like DR, sort of hyperlink, or the textual content inside the anchor and the surrounding textual content. In this case, we see hyperlinks earned by a law firm from publicity around Johnny Depp’s current trial.

14. Get featured in newsletters or podcasts

chances are that there may be a e-newsletter in your niche that regularly curates content discovered at the net. 

And possibilities are, in case your content is right sufficient, it is able to be featured in one of these newsletters. 

One of my articles featured in #SEOFOMO newsletter
one of my articles featured in #SEOFOMO e-newsletter subscribed via +20K SEOs.

naturally, a hyperlink interior a e-newsletter won’t depend for search engine optimization. But it could result in hyperlinks from authors analyzing that publication. And in any case, you’re putting your call at the map and making the e-newsletter’s subscribers aware about you. 

What you need to do here is to find applicable newsletters and show your paintings in a nicely-idea-out outreach pitch

Using Google with search operators to find newsletters
you may use the equal procedure as with every prospecting system defined in this article. Tip: use brackets to institution a couple of terms.

two phrases of recommendation:

  • Pitch most effective your pleasant articles – recollect, you’re pitching to a flesh-and-blood human, and they don’t like spamming. 
  • Don’t worry in case your content doesn’t get selected this time – try and reforge that into a dating with the editor. There can be different chances. 

15. Get featured in rankings or reviews 

The web is full of rankings and reviews. Chances are that a number of them are associated with what you do. Getting featured (and related) is a free way to get some direct referral site visitors, enhance your search engine optimization, and boom your emblem awareness. 

if you’re simply starting out, you could need to build some authority before you send your first pitch. Remember the fact that editors will screen your internet site by using some of distinct standards—from web site design, social media following, to even individually testing your products, recipes, strategies, and anything you offer. Also, they may be actual experts on the topic. 

So what can also help you here is segmenting your outreach possibilities based on the authority of the internet site you’re targeting. What you’ll do then is to start from smaller websites and circulate your way up. 

The inbound link profile of a website can be a useful, brief proxy for this, so you can use Ahrefs’ web site Audit or the free internet site authority checker in case you don’t own a subscription.

always, check your objectives manually. This can assist you customise your pitch and probably discover additional possibilities, which includes a special section for “rising stars.”

"Rising stars" section in a newsletter

some other tip right here is to consciousness on webpages that rank very unique forms of web sites. They can be less complicated to reach out to considering that more niche topics generally tend to have smaller audiences. So for instance, if you’re going for walks a blog that focuses on low FODMAP cooking, search for that type of possibility instead of “excellent meals blogs.” 

very last thoughts 

those aren’t the simplest feasible approaches to sell your website without cost. I do inspire you to experiment and double down on what works. If you think something may fit for your audience (or even if it hasn’t been tried before), cross for it. But ensure to degree the outcomes. 

keep in mind that your marketing approaches don’t need to be genuinely precise to be powerful. One of the excellent places to locate merchandising thoughts will always be your competition and other a success agencies—even if they perform in a exceptional industry. 

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