Seven seo Roles that are Key to emblem success in 2022


30-second summary:

  • SEO is important to the success of a brand and several key roles contribute to it
  • Some of these roles are obvious, while others you might not immediately associate with SEO
  • Each of these roles has a different but important contribution
  • An effective multidisciplinary SEO team will have good communication, clear roles and responsibilities, and realistic expectations
  • By following these tips, you can set your team up for success

SEO is more than just a one person show. Success requires a team of dedicated professionals working together. In this article, we will explore the various roles that are critical to building a brand in 2022.

Whether you’re a CEO looking to understand why SEO is important to your business brand, or an SEO expert looking to build a case for improving your company’s SEO processes, we’ve got you covered.

Why is SEO important to brand success?

There are many reasons why SEO is important to a brand’s success. Here are some of the most important:

1. SEO helps you reach new customers

Customers who actively search for businesses like yours are more likely to convert than those who stumble upon your website. In fact, organic search is one of the the most effective channels for acquiring potential customers in 2022.

US Organic Search Visits by Engine _ Statista - SEO Roles and Brand Success - Why SEO Matters

Source: An extra

2. SEO builds trust and credibility

When customers see your website ranking high in search results, they will automatically perceive your brand as more trustworthy and credible. This is especially important for small businesses competing with larger, well-established companies.

3. SEO drives traffic to your website

The higher your site is in search results, the more traffic will get. And the more traffic you have, the more opportunities you have to convert leads into customers.

4. SEO helps you stand out from the competition

If your competitors aren’t investing in SEO, then this is a great opportunity to set yourself apart and gain an edge over them.

5. SEO is an ongoing process

Unlike other marketing channels (e.g paid advertising), SEO is an ongoing process that needs to be worked on regularly to maintain and improve your rankings. This means that it can provide you with the long-term results that are necessary for any successful business.

Business roles that are critical to SEO success

There are many different roles within a company that contribute to SEO success. Some of them may seem obvious, while others may be roles that you wouldn’t immediately think of when thinking about your SEO. It just goes to show: SEO strategy is something that can be woven into your business operations at all levels.

Here are my top six roles:

1. CFO (or other senior executive who holds the wallet)

Why? because without a share of yours marketing budget if you are limited to SEO, nothing else matters. The CFO or other senior decision maker in your company needs to understand the importance of investing in SEO. Without an SEO budget, none of the other roles on this list will be able to do their job properly.

2. Brand designer

This may be obvious, but yours brand designer don’t overlook: the person responsible for creating your brand identity must have a good understanding of SEO. This is because they need to create a brand strategy that includes keyword research and other SEO best practices.

Even your brand name is important as it’s an opportunity to get important keywords into your site’s domain and onto your web pages, and you can also use it as anchor text when other sites link to yours.

Side note: make SEO a part of your following brand audit.

3. SEO consultant

The person responsible for your overall SEO strategy should work to build your brand.

An SEO consultant is responsible for developing and implementing your overall SEO strategy. This includes keyword research, website content optimization and link building. But it also goes further than that. A good SEO consultant will also work to build your brand by creating a strong online presence and ensuring your website is visible to your target audience.

4. Content marketer

A person who has one foot in the SEO camp and one foot in the marketing camp. This could be an internal role within your company or a service you outsource.

A content marketer is someone who understands SEO and marketing. This person is responsible for creating high quality content that not only ranks well in search results, but also resonates with your target audience.

5. Web designer

Why? Because the person who decides how the website design will look will have a huge impact on the SEO friendliness of the website.

A web designer plays a key role in determining whether your website is SEO friendly. This is because page design, navigation decisions and website architecture all will have a huge impact on SEO performance.

6. Web developer

Because technical SEO it has never been more important.

Your web developer is responsible for the technical aspects of your website, such as code and structure. This is extremely important for SEO as it can affect things like site speed and crawling.

This is one of the many reasons why using an off-the-shelf website builder is not a viable option for businesses that are serious about their online presence.

7. PR manager

Because this person needs to know how to achieve the maximum impact on SEO by promoting the company in the traditional PR sense.

A PR manager must have a good understanding of SEO and link building. This is because they need to promote your business in a way that will help you earn high quality links.

Of course, your PR person will always be looking for ways to get your company mentioned in other publications and websites. This is perfectly suited to a smart strategy of building backlinks to your website.

Tips for effective multidisciplinary SEO teams

Now that we’ve looked at the different roles that are important to successful SEO, let’s talk about how to build an effective multidisciplinary team.

  • Make sure everyone is on the same page with regular meetings and communication. This will ensure that everyone is aware of the latest changes and developments.
  • Establish clear roles and responsibilities. This will avoid duplication of effort and ensure that everyone is working towards the same goal.
  • Encourage collaboration among team members. SEO is a complex fieldand it’s important to have different people with different skill sets involved.
  • Set realistic expectations. SEO takes time and it’s important to set realistic expectations about what can be achieved.

Following these tips will help you build an effective multidisciplinary SEO team to help take your brand to the next level.

Final thoughts

SEO is a complex and ever-changing field. But one thing is certain: it will only become more important in the coming years. If you want your brand to succeed, you need to make sure that SEO is a key part of your overall strategy.

All the roles discussed in this article are essential for successful SEO. So, if you’re serious about your brand’s online presence, make sure you have the right team.

Joe Dawson is the agency’s director of strategic growth, based in Great Britain. You can find him on Twitter @jdwn.

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