20 content advertising and marketing Examples That Stand Out in 2022

Do you take into account a time where a piece of content made you a longtime fan of a specific logo or enterprise? Maybe it become a funny YouTube video or a first rate informative blog put up — each of which can be content advertising examples.

content advertising examples encompass media like newsletters, podcasts, social media posts, and motion pictures. All of these styles of content are supposed to provide useful and relevant records that delights customers and draws them to your emblem.

to help you use content material advertising and marketing to your company’s advantage, right here are a number of my favored content material advertising examples of 2022.

 

content material advertising and marketing Examples

1. Spotify Wrapped
2. DuoLingo’s TikTok
3. Canva’s layout college
4. Hairstylist Theresa Van Dam’s TikTok
5. female With the puppies YouTube channel
6. Crunchyroll Collections
7. Chewy’s instructional YouTube
8. Amazon top’s The Anime membership
9. UN Refugee employer’s Podcast
10. The Washington submit’s TikTok
11. Jackson Galaxy’s YouTube
12. You Suck at Cooking
13. Warby Parker e mail advertising
14. content advertising Institute’s click on to Tweet
15. digital Olympus’s expert Roundup
16. Colgate’s useful resource page
17. Moz’s topic Clusters
18. Mailshakes’ marketing Automation
19. Townsend safety’s content provide
20. Venngage’s free Product

1. Spotify Wrapped Playlists

Spotify Wrapped is one of the music streaming app’s maximum successful content advertising campaigns. Close to the cease of each yr, Spotify users get a amusing roundup of all of the music they have listened to that 12 months. The roundup is broken down into genres, years, artists, and extra, and is displayed with brightly coloured images.

It then creates a personalized playlist of the consumer’s most listened to songs, and users have the choice to proportion their wrapped playlists on social media — a key element that has made the marketing campaign to fashion on social media each yr on account that its inception.

 

2. DuoLingo’s TiKTok

You in all likelihood recognize DuoLingo because the internet site and app that enables users study a brand new language, however the agency has generated buzz on TikTok for every other purpose — the business enterprise’s self-proclaimed “unhinged” mascot.

DuoLingo has accrued over four.Five million fans on TikTok thanks to its consistent stream of content providing the company’s iconic green owl mascot. Even though the various films do no longer mention the enterprise’s products and services, the account’s capacity to create humorous, ultra-modern content material has helped improve emblem consciousness on the app — some thing many brands war to do.

three. Canva’s layout college

Canva’s layout school offers value to its customers by using coaching them a way to create engaging pictures with minimum layout enjoy and without complex software. It additionally does a superb process of displaying all of the design possibilities Canva has to offer.

4. Hairstylist Theresa Van Dam’s TikTok

Theresa Van Dam is a hairstylist and proprietor of the splendid Sams Salon in Lenox, Illinois. Her TikTok account is well-known for her skits that display how she deals with rude clients — all of whom she calls “Karen.”

Her content material is regularly praised for being relatable to everyone who has ever had to address unruly customers.

This relatable approach to content works because at the same time as TikTok users come to the account for laughs, they are also shown videos of her super work as a stylist. Her TikTok now has four.9 million fans, and Theresa has said frequently in her movies that she now has such a lot of customers she regularly requires new ones to ebook her months earlier.

5. woman With The dog’s YouTube Channel

woman With The canine’s is a YouTube channel run by a professional puppy groomer named Vanessa, owner of best Pooches canine Grooming in Ontario Canada.

The channel capabilities superb content material advertising and marketing by means of imparting enjoyment for viewers whilst additionally showing off her competencies as a groomer — I suggest, who does not want to see dramatic huskies screaming at a bit blow dryer?

due to her content marketing efforts, Vanessa’s channel now has 1.Five million fans — and her clients has grown to encompass cats and the occasional pig. She changed into additionally able to increase sufficient cash to donate to animal sanctuaries.

6. Crunchyroll Collections

Crunchyroll is a U.S.-primarily based organization that licenses, distributes, and streams anime round the sector. One of the approaches Crunchyroll markets itself on-line is through YouTube via its Crunchyroll Collections channel. Crunchyroll Collections hosts clips and compilation motion pictures of distinctly searched moments from popular anime.

This kind of content advertising engages viewers, keeps the brand on the top of search results for famous anime, and shows how broad the enterprise’s catalog is — encouraging viewers to join its streaming service. Note there’s even a button in the channel’s banner that visitors can click to start a 14-day loose trial if they want greater content material.

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7. Chewy’s YouTube Channel

Chewy is a web store of pet merchandise that has located a completely unique manner to promote its distinct products. Chewy’s YouTube channel is full of advice regarding pets, training, and animal fitness. It additionally functions academic motion pictures, like “a day within the lifestyles of a special desires Cat Rescue and Sanctuary.”

In maximum films, Chewy presents precious statistics even as tying of their merchandise. As an instance, inside the video “the way to Introduce a dog to a Cat,” the enterprise lists the materials had to introduce the 2 animals — displaying all of the distinct merchandise they promote.

moreover, the outline of the video includes a link to a submit on the corporation’s weblog that offers extra data. The weblog submit also offers links to in which puppy owners can purchase the substances they need off the official Chewy internet site. This encourages viewers to go to its website and make purchases.

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8. Amazon prime’s The Anime membership

Anime has grow to be greater popular over time, and many streaming services are profiting from the fashion — such as Amazon top. But how does Amazon stand out most of the stiff competition of Crunchyroll, Netflix, and Hulu? It commenced with the aid of partnering with actress and content material creator Cheyenne The Geek to create a web series known as The Anime membership.

The Anime club offers anime tips based on genre and tackles distinctive topics often referenced in anime. All the anime Cheyenne references are available to observe on Amazon high, encouraging viewers to join the streaming carrier.

nine. UN Refugee business enterprise’s “compelled to escape” Podcast

The UN Refugee organisation’s Webby Award-nominated podcast facilitates raise recognition for refugees with the aid of telling their precise and coronary heart wrenching memories. This shape of content material advertising is compelling, leaves the target market with a better understanding of a refugee crisis, and indicates the significance of company’s paintings.

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10. The Washington submit’s TikTok

The Washington publish’s TiKTok takes a comedic method to history, information, and politics — attractive to its 1.Four million followers. The account additionally links to the Washington put up’s internet site.

eleven. Jackson Galaxy’s YouTube Channel

Jackson Galaxy is the former host of Animal Planet’s “My Cat from Hell,” a show that cat proprietors get alongside better with their unruly cats. Now, he has a internet site wherein he sells cat products and consultations.

To help sell his paintings and set up himself as an professional, Jackson runs a YouTube channel where he solutions common questions regarding cats and cat possession. In those films, he presents advice, promotes his e-book, and showcases the products he has on his website that can assist cat owners.

12. You Suck at Cooking

You Suck at Cooking started out off as a humorous YouTube channel that showed people assist to cook easy meals. Years later, the channel remains hilarious but is also used to promote the host’s cookbook. The channel’s dry humor, random skits, and strolling gags assist it stand out from other online self-assist cooking sources.

thirteen. Warby Parker’s e mail advertising and marketing

one of the many motive’s Warby Parker stands proud from different on-line glasses shops is its a laugh and appealing (no pun intended) e mail advertising and marketing campaigns. In the instance beneath, Warby Parker welcomes summer vacation with its shiny crystal-themed glasses eyewear. The calls to action within the electronic mail are easy to spot, the colors are brilliant and fun, and the organization’s social media bills are simply offered.

14. content material marketing Institute’s click to Tweet

if you make it clean for human beings to share some thing thrilling with their community, then they’re more likely to accomplish that. Embedding a “click on to tweet” button that mechanically shares costs or statistics from your article is an powerful way to do that.

as an instance, this weblog publish that I wrote for content material marketing Institute is the most broadly shared guest blog publish i’ve ever written:

Months after guide, I still get daily Twitter notifications from human beings tweeting about this article. And most of the people of the tweets come from the “click to tweet” choice that content advertising Institute offers during the post.

in case you need to begin adding “click to tweet” options at some stage in your internet site content material, check out this unfastened device.

15. virtual Olympus’s expert Roundup

regardless of what enterprise you’re in, there are influencers to whom people search for advice.

virtual Olympus interviewed over forty digital marketing professionals for considered one of their blog posts, asking each expert to provide their best method for acquiring site visitors.

What I most like approximately this blog put up is how digital Olympus organizes the contributions. At the top of the page, there is a headshot of every professional next to their call. In case you need to read a selected expert’s tip, you actually must click on their headshot and you’ll jump down to their quote.

there’s also an anchor-related desk of Contents that lets in for topic-primarily based searches. This manner, readers can leap to the particular sections that are maximum applicable to them.

sixteen. Colgate’s research web page

creating a aid page made of beneficial links on a given topic is an powerful way to create useful content.

in case your business has been generating content material for a while, then probabilities are you’ve got clusters of related content material to guide the subjects round which your business desires to construct authority.

for instance, oral hygiene organisation Colgate has over 1,two hundred pieces of content material associated with their wide topic “gum sickness.”

it really is a lot of content to sift thru, which is why Colgate created a aid web page made of particular sections of gum disease-related content material, like “What are the stages of Gum sickness?” or “a way to therapy Gingivitis.”

every phase gives:

• A paragraph of explainer textual content
• A bulleted listing of information at the sub-topic
• links to relevant content on their website

17. Moz’s subject matter Clusters

The topic cluster framewor is a highly effective search engine optimization approach that demonstrates to Google that the content for your website is prepared and applicable to searchers. To research more about this framework, watch the video beneath.

a few brands have taken this approach to the subsequent degree by way of developing a multi-web page masterclass or guide that hyperlinks collectively like-themed pillar pages. A pillar page is a website web page that covers a topic in-intensity and links to a cluster of associated content, additionally known as a cluster. Considered one of my preferred examples of that is Moz’s beginner’s manual to content advertising.

Moz creatively puts a chapter list on the begin of each web page that hyperlinks out to greater particular content material advertising-themed pages within the topic cluster.

additionally, the usage of an anchor-related chapter list is an effective way to connect the cluster together — it presents fee to the reader whilst passing authority through to every pillar web page.

18. Mailshakes’ advertising Automation

Mailshake acquired 5,321 e-mail decide-ins for his or her bloodless e-mail masterclass workflow in beneath twelve months — evidence that, if executed well, this will be an extremely effective approach.

19. Townsend safety’s content material offer

One attempted-and-proper manner to transform site visitors into leads is by using presenting something of cost in alternate for his or her touch information (i.E. Electronic mail deal with). This “some thing” is referred to as a content material provide.

content offers consist of, but are not confined to:

• courses
• Workbooks
• Templates
• Webinars

it is able to take a variety of time to create a valuable content material offer from scratch.

One powerful manner to create a meaningful content offer is to repurpose and repackage pieces of content material found for your internet site. As an example, statistics protection agency Townsend safety created a pillar web page for one among their subjects of information — encryption key management.

To assist convert site visitors into leads, Townsend repurposed and repackaged the content on their page right into a guide. This allowed people to take the content material with them, in preference to having to look for the pillar page each time they desired to examine about encryption key management.

inside the first 12 months of publishing their encryption key control pillar page, 63% of site visitors gave their facts in trade for a packaged PDF of the on-page content.

20. Venngage’s unfastened Product

Your product have to be your great advertising and marketing. An effective manner to offer real fee for your potentialities is to create a unfastened device that aligns along with your products and/or offerings.

If you can get a unfastened user addicted to one in every of your unfastened tools, then you definitely’re giving your self (and your income group) the high-quality danger at demonstrating the cost of your paid tools, too.

shall we say, as an instance, which you’re a creator who wishes assist with developing visuals for the net content material you create. You would possibly consider the use of Venngage, a agency that helps companies create compelling visuals. In the unfastened model of their platform, customers get get entry to to a wide kind of templates for infographics, displays, brochures, checklists, and so forth.

within the destiny, whilst your advertising and marketing crew is considering paid merchandise for design, you will have Venngage pinnacle-of-thoughts.

And there you’ve got it — 20 content material advertising examples to assist get your innovative juices flowing. Do not forget how you may observe one (or numerous) of those examples for your commercial enterprise to bolster your content material advertising efforts.

We live in a fast-paced virtual global. In the time you examine this weblog post, a new channel, a brand new tactic, or a new competitor has emerged. The excellent hazard you have at telling your commercial enterprise’s tale and growing a pool of engaged possibilities and customers is through studying the artwork of content advertising — and beginning to apply it for your enterprise, today.