The last list of email advertising records for 2022

Webinars, video campaigns, and social media posts are distinctly new channels for entrepreneurs to reach their customers. But your current verbal exchange methods should now not deter you from one of the oldest but most effective techniques – e-mail marketing. In truth, the ROI of electronic mail is outstanding $36 for every $1 spent.

in case you’re nevertheless hesitating, hold analyzing – we’ve got compiled a listing of electronic mail advertising and marketing information for HubSpot to reveal how effective e-mail can be. Right here you may find:

general email advertising and marketing statistics and satisfactory practices

• electronic mail marketing is utilized by 1 in 2 media planners. It will keep growing this yr, with 22% making plans to use it for the primary time.(HubSpot weblog studies2021)
• e-mail advertising and marketing sales is predicted to reach almost eleven billion with the aid of the end of 2023. (an additional2021)

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• There are 4 billion each day e-mail customers. This range is expected to upward push to 4.6 billion by using 2025. (a further2021)
• greater than 306 billion digital messages are sent and received every day. (an additional2021)
• 64% of small corporations use electronic mail advertising to attain clients. (marketing campaign Controller2021)
• 37% of manufacturers are growing their e-mail finances, at the same time as simplest 1.Three% are lowering. (Litmus2021)
• The simplest strategies for e-mail advertising and marketing campaigns are subscriber segmentation (78%), message personalization (72%) and electronic mail automation campaigns (seventy one%). (HubSpot weblog research2021)
• 33% of entrepreneurs ship emails weekly, and 26% ship emails numerous times a month. (Databox2022)

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• 63% of agencies reduce the frequency of sending emails to subscribers based totally on their engagement level. (Databox2022)
• forty one.Five% of manufacturers say email advertising is very crucial to commercial enterprise achievement, up from 78% in 2020. (Litmus2021)
• 77% of entrepreneurs have seen an increase inside the wide variety of e-mail users within the final twelve months. (It isn’t some other united states of america of marketing2021)
• Globally, Fridays have the very best e-mail open costs (almost 19%) compared to the lowest open quotes (17%) on Saturdays. (marketing campaign Controller2021)
• 43% of marketers are changing how they measure e mail overall performance due to Apple’s mail privacy protections, while 24% are making no modifications yet. (Litmus2021)
• The maximum crucial way that email marketers have adapted to current data privateness modifications has been by using prioritizing exceptional KPIs. (HubSpot weblog studies2021)
• The simplest e-mail situation lines capture interest, encompass promotional offers, and are tailored to each recipient’s interests. (HubSpot weblog studies2021)

• satisfactory, A/B and unsolicited mail testing results in higher ROI. Stand up to 28% higher return whilst you include trying out for your electronic mail application. (Litmus2022)

B2B email advertising records

• 81% of B2B marketers say their most used form of content advertising and marketing is email newsletters. (content material advertising Institute2020)

• sixty four% of B2B marketers say their electronic mail advertising method become powerful in accomplishing their business desires in 2021. (HubSpot blog studies2021)

• 15.8% of all emails disappear or are stuck by means of popular unsolicited mail filters. (e-mail tool tester2022)
• B2B entrepreneurs say that advertising emails saying new merchandise and functions have the best click on-through quotes. (HubSpot blog research2021)
• Automation is specially used in email marketing for sending brought on emails, for drip or nurturing campaigns and segmentation. (Litmus2021)

cell marketing statistics

• most of the people of e mail views come from cell (41%), accompanied with the aid of computer (39%). (HubSpot weblog research2021)

• nearly fifty five% of global internet site site visitors is generated by using mobile devices, aside from drugs. (an extra2022)
• forty six% of cellphone customers opt to acquire company communications thru email. (an additional2021)
• The local Apple iPhone e mail app has the largest marketplace share, followed through Gmail. (Litmus Labs2022)
• nearly 1 in five electronic mail campaigns are not optimized for mobile devices. (SuperOffice2020)
• enforcing a cell responsive electronic mail layout can boom precise cell clicks by 15%. (MailChimp2021)
• fifty six% of entrepreneurs use cellular-friendly emails of their electronic mail advertising approach. (HubSpot blog studies2021)

B2C electronic mail advertising records

email marketing Demographics 2021

• ninety nine% of e-mail users check their inbox each day, some 20 times an afternoon. Of those people, fifty eight% of consumers check their email first issue inside the morning. (OptinMonster, 2020) eighty four.3% of clients say they test their e-mail as a minimum as soon as an afternoon. (Pathwire2021)

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• 35% folks respondents have two email addresses and 28% have greater than four. (a further2021)
• purchasers spend a mean of 10 seconds studying logo emails. (an extra2021)

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• 40% of clients say they have at the least 50 unread emails of their inbox. (HubSpot2020)
• e-mail is the primary way that US purchasers find out emblem name coupons. (an extra2021)
• spotting the sender is the maximum important aspect inside the selection to open an e mail, followed by way of the real time spent reading the e-mail. (Pathwire2021)
• The average leap rate throughout all industries is 9.96%.
  (consistent touch2022)
• fifty nine% of millennials use their phone mostly to test electronic mail, whilst 67% of Gen Z test their inbox on a cell tool. (bluecore, 2021)
• 74% of baby Boomers believe e mail is the maximum private channel for receiving messages from brands, followed through seventy two% of Gen X, sixty four% of Millennials and 60% of Gen Z. (bluecore, 2021)
• The maximum critical steps marketers take to promote accessibility while growing their emails is to write quick, descriptive subject lines, make links and buttons obvious, and keep paragraphs brief and easy. (Pathwire2021)

Use your email information

Many records factors will assist you justify investing more money and time into your email advertising approach. While you can come back to this post at any time, you could additionally begin the usage of them for your next campaign.

Editor’s be aware: This blog publish become in the beginning published in March 2019, however has been updated for completeness and freshness.