Google seek ranking set of rules update July 10 – Unconfirmed

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Once again, we are seeing more volatility and instability in Google search rankings. It probably started around July 9th to July 10th or so and we’re seeing more chatter and a lot of tools showing spikes. Today, July 11th, most of the volatility seemed to have subsided – at least for now. But the weekend was quite variable.

Last unconfirmed Google search ranking update we reported on was July 7 and 5 updates and before that June 28, June 23, June 19 and 20also May 2022 Google Core Update began rolling out on May 25, 2022 and was officially declared complete on June 9 but we have seen major tremors before and after the start and end date of this update.

Note: If you’re ever wondering if there’s been an update from Google, don’t forget to check out my microsite – It was a Google update.

Google tracking tools

But like I said, we see more and even bigger jumps in some tools around July 10th. Let’s start with the tracking tools:

Semrush:

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Brainy:

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SERP metrics:

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Advanced Online Rankings:

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RankRanger:

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Accuranker:

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Cognitive SEO:

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Algoroo:

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So there seems to be a lot of volatility underlying most of these tools.

SEO Chat

Here’s some SEO community chat over the weekend from this site and these comments and onward WebmasterWorld:

My sites are down about -20% with this update. I constantly updated the content and tried not to leave old articles and information on the sites. I was actually hoping for a big increase because of this. But Google, like almost all the time, decided otherwise… I just don’t know how to react, these updates since 2018 have become pure nonsense and illogical. So tired of it. How can we at least plan something in such circumstances?

So far this month my pageviews per visitor average is down 18% compared to 2022 average, my July PV vs 2022 average is now -32.5%.

A few hours ago I lost all traffic, from 140 active users in google analytics I am now 0

I lost all my traffic, went from 14k organics a day to literally 6 today

yes i lost 40% traffic on some of my sites, well done Google!

Traffic has been consistently bad since the update, since ~17. and even worse in June. All these huge drops in traffic from region to region don’t help. Traffic in the UK has dropped by 68% today for no apparent reason. I also think there are other factors that explain the low traffic:

“The weather is beautiful all over the UK today, all my UK sites are down today except the hotel site where we had a Fleetwood Mac tribute band and it was very busy…those high street shops are open, everyone reports a drastic drop.

Traffic has been consistently bad since the update, since ~17. and even worse in June. All these huge drops in traffic from region to region don’t help. Traffic in the UK has dropped by 68% today for no apparent reason. I also think there are other factors that explain the low traffic:

“The weather is beautiful all over the UK today, all my UK sites are down today except the hotel site where we had a Fleetwood Mac tribute band and it was very busy…those high street shops are open, everyone reports a drastic drop.

I know many of you get sick of these types of stories, but I believe that when I see these spikes, reporting them is important to the hundreds of people who comment on these posts. It helps those who may have noticed a drop in rankings to know they are not alone. In addition, there are many who read but do not comment.

I hope you all were ok with this last one…

Forum discussion at WebmasterWorld.

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