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Column pages are a high-level introduction to a topic. They then link to other pages, which can be typically more unique guides on parts of the principle subject matter.
together they form the middle of the content material.
but, no longer all facets of the column appearance the identical.
in this guide, we’ll take a look at eight column page examples a good way to get your creative juices flowing.
Key facts
envisioned organic site visitors: 1,two hundred
one way links: 6,900
Referral domain names: 899
this is our very own column web page protecting a wide range of subjects seo (seo).
Why i really like it
other than the truth that i’m biased, i love the custom design we’ve got created for this page that makes it stick out from our blog articles.
although a custom design, our pillar aspect continues to be a pretty traditional hub and spoke style pillar facet. We’ve got well divided the subject into six distinct chapters and connected it internally to the guides we’ve created about them. There are also custom animations while you hover over every bankruptcy:
we’ve additionally brought a word list section that functions an example of custom search engines like google. We’ve reasons of what every item method, with internal hyperlinks to extra distinctive content:
eventually, it hyperlinks to every other “pillar web page”: ours seo thesaurus.
Takeaway
don’t forget growing a custom design to your column web page to make it stand out.
Key records
expected organic visitors: 92,two hundred
back-links: 21,six hundred
Referral domain names: 1,seven hundred
food regimen health practitioner is a fitness organisation that focuses on low-carb diets. Its critical website is a complete manual to the keto weight loss program.
Why i love it
reputedly now not exactly looking like the aspect of a pillar; it seems like each different put up at the weight loss program doctor internet site. But that is completely first-class. It’s just a unique technique – you do not need to emphasize the reality that this is the facet of the column.
The eating regimen health practitioner’s guide is divided into 10 exceptional sections with links to their own assets. Links take you to different sorts of content material (no longer simply weblog posts, however additionally videos).
not like a classic column web page, the food regimen health practitioner guide is special enough for everybody casually exploring the keto food regimen. However, there’s also a link to similarly assets for everybody inquisitive about similarly research.
Takeaway
Pillar pages do not always ought to be just text and links. Make it multimedia: you could add films and pics or even link to your personal multimedia assets (eg a video direction).
Key statistics
estimated organic visitors: five,600
inbound links: 2,800
Referral domains: 247
Wine Folly is a content internet site dedicated to wine knowledge and appreciation. Its central web page is, as expected, about wine.
Why i love it
The Wine Folly column page is a conventional instance of a hub-and-spoke fashion column web page – divided into numerous sections with some helping text and then internal links to other sources that guide each subsection.
This web page, however, serves greater than only a web page column for ranking functions. Given that it ranks properly and receives a giant amount of search visitors, the web page additionally has a call to motion (CTA) to the e book Wine Folly:
Takeaway
whilst maximum websites layout columnar pages for category, you may also use them for different purposes: shooting e mail addresses, promoting a ebook, showcasing your product, etc.
Key records
anticipated organic visitors: eleven,100
one way links: 3400
Referral domains: 457
Yoga magazine is an online and offline journal. Its primary website is an A-Z directory of yoga postures.
Why i love it
The core of Yoga journal is obvious and simple. Listing all possible yoga postures (in English and Sanskrit call) in tabular shape and hyperlink to them.
indexed in alphabetical order, it is beneficial for all and sundry who is aware of the call of a selected pose and wants to study more.
I additionally like that Yoga journal has brought an additional column on the form of pose every yoga pose belongs to. If we click on on any sort of pose, we are directed to a class web page wherein you could locate comparable forms of poses:
Takeaway
AZ layout may be a terrific layout for your important web page if the huge topic you’re focused on fits the style (eg dance movements, freestyle football tricks, and many others.).
Key statistics
envisioned organic visitors: 115,two hundred
back-links: 3,two hundred
Referral domains: 860
Atlassian is a software agency. You’ve probable heard of its products: Jira, Confluence, Trello, and so on. Its focus is on agile improvement.
Why i love it
Atlassian’s pillar page is divided into exceptional subjects related to agile development. It then has internal hyperlinks to every subject matter – like a sticky desk of contents and card-style widgets after the intro:
I additionally like the “next” function at the lowest of the column page, which makes it seem like an internet e book in place of a page.
Takeaway
remember including a table of contents to the column page.
Key records
expected organic site visitors: 114,400
back links: 2,900
Referral domains: 592
The Muscle and energy pillar site is a massive database linking special workout categories.
Why i love it
Calling it a pillar side looks as if a real understatement. The Muscle and power loose workout page seems to be more like a website.
whilst you open the page, you will see that it’s miles neatly divided into numerous classes such as “workouts for guys”, “workout routines for ladies”, “biceps”, “abs”, etc.
Clicking on any of them takes us to the class web page, which incorporates all styles of sporting activities:
in comparison to the alternative column pages in this list where they link to different subpages, the Muscle and electricity column page has hyperlinks to other category pages that then link to their own subpages ie. Its big archive of unfastened workouts.
Takeaway
content material databases just like the one above are a huge assignment for a pillar website online, but it is able to be well worth it if the broad subject matter you’re targeting lends itself to a layout like this one. Preferably, the subject have to be approximately some thing wherein the content material is continually developing (eg exercising plans, recipes, e mail templates, and so on.).
Key facts
expected natural visitors: 39,100
back links: 1,100
Referral domain names: 308
Tofugu is a site for studying eastern. And its imperative page is about, accurategaining knowledge of eastern.
Why i like it
that is notable (and sure, humorous). appropriate) manual to mastering japanese from scratch. It covers all the stages you will undergo as a entire newbie – from no understanding of japanese to intermediate know-how of the language.
in contrast to different pillar pages, in which statistics is usually sparse and truly results in similarly resources, this web page does now not cover anything. Beneath every phase is lots of detail about what that phase is, why it’s critical, the way it works, and even an predicted time for the way long it takes to complete that stage.
every other exciting aspect is how Tofugu has based its inner hyperlinks as energetic CTAs. Instead of “analyze greater” or “read more”, it is just encouraging customers to finish the challenge and complete this degree.
Takeaway
two conclusions here:
- Column pages may be ridiculously bulky. It depends on the subject you’re targeting and how aggressive it’s far.
- Calls to movement may be greater exciting than just “study more”.
Key records
envisioned organic visitors: 890
oneway links: four,100
Referral domains: 1,one hundred
Zapier lets in customers to hyperlink multiple software merchandise together thru “zaps”. It is a 100% far off employer, and its mainstay is telecommuting.
Why i love it
Zapier’s column web page is largely similar to Wine Folly’s column web page. Spoil the topic into subsections, upload a few textual content hyperlinks, and then upload inner hyperlinks to similarly assets.
in the examples above, we have seen all kinds of implementations of column aspects. There are those with custom designs and others which can be insanely cumbersome.
however on occasion all a column page needs is a easy layout with hyperlinks.
Takeaway
if you have already got a group of present content for your web site, you may create a simple column web page like this one to organize your content material on your readers.
preserve getting to know
Are you stimulated by these examples and need to create your own pillar web page? Discover ways to do that correctly with these publications:
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