The project of the emblem: a way to use the new advertising and marketing solution TikTok to boom logo awareness

TikTok has proven to be an incredibly powerful device for businesses. In fact, the platform created it rated 1.9 billion in sales only in 2020.

the popularity of the application is because of its creators. This makes the new TikTok advertising solution – which focuses exclusively on finding the exceptional content material for its creators – an outstanding possibility for manufacturers.

right here, we delve into what a emblem’s mission is and how you can use it to boom logo awareness and income.

what is a Branded challenge?

Branded task is a brand new TikTok advertising and marketing answer, and the idea is pretty easy: Branded challenge lets in brands to choose their advertising requirements, after which creators can put up unique movies that meet those requirements. The brand then accepts their favorite video and will increase it with improved advert site visitors.

This benefits each person: creators have the opportunity to reach a brand new audience with improved content, and types can take benefit of extraordinary content material this is aligned with their desires, immediately from the TikTok network.

Kot TikTok’s Newsroom states: “This new shape of two-manner collaboration between manufacturers and creators lets in the TikTok network to play a innovative role in ads which are a part of a brand campaign, and helps manufacturers discover emerging creators in the course of TikTok.”

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In essence, Branded venture creates less difficult possibilities for manufacturers to collaborate with TikTok influencers. As opposed to gaining and enforcing access to influencers themselves, entrepreneurs can certainly post their demands and anticipate the creators to offer their proposals.

amongst other things, the main advantages of Branded mission consist of:

• opportunity for brands to discover new and influential creators on TikTok – and people which are maximum in line with their emblem verbal exchange.
• possibility for brands to receive genuine, relevant content material related to their campaigns by way of creators who’ve proven achievement on TikTok.
• improved emblem publicity to new groups with mass implementation from the TikTok atmosphere.

Kot The ASOS team does“We have been thrilled with the brilliant adjustments of the creators for the #ASOSAlterEgo assignment. The brand’s assignment allowed us to recognize this expertise and reward the creators by searching at their content in a way that became now not but viable on this area. A victory that manifestly affected on the consequences of the marketing campaign. “

a way to use TikTok’s branded task tool

crucial to be aware: Branded challenge is in beta testing and is to be had to choose brands and marketers in greater than a dozen markets worldwide, but can be to be had in extra markets from the quit of 2022.

1. Advertisers pick out the requirements for the emblem mission.

To get began, advertisers will want to check the requirements for their logo assignment. This consists of combining Branded assignment with Branded Hashtag task or Branded impact, in addition to different more unique necessities such as “syncing lips with track” or “converting your outfit”.

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2. Creators can accept by way of filing movies.

The author should be over 18 years old and have as a minimum one thousand fans to be eligible. Each eligible creator can submit up to a few films.

three. The most successful motion pictures can be shortlisted, wherein advertisers will pick their favorites.

TikTok’s algorithm will spotlight movies with the greatest potential for collaboration – which might be also taken into consideration emblem-secure – and these films will be shortlisted for advertisers to select from.

4. The triumphing video becomes a media campaign.

whilst advertisers pick out their favorite video, it becomes a video media marketing campaign and is supplied as an ad within the feed. The creators whose video is selected will get hold of a cash payout and expanded traffic. The closing creators will see their posts as organic TikTok films at the For You web page.

after all, Branded task is an thrilling opportunity for brands to discover the pinnacle skills at TikTok and leverage the knowledge of the creators to attain a brand new target audience. However time will inform how manufacturers will take gain of the tool.

if you’re not certain if TikTok advertising is for you, take a glance TikTok ads guide: How they paintings + charges and review manner [+ Examples].